📌 Core Information
🔹 Job Title: Regional Marketing Manager - Hangzhou
🔹 Company: Sanofi
🔹 Location: Hangzhou, Zhejiang, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional sales strategies and product promotion activities
- Analyzing market information to support the sales force and optimize promotional activities
- Building and maintaining strong relationships with key customers, decision-makers, and KOLs
- Data analysis to support regional planning and strategy adjustment
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong stakeholder management skills. Success in this role will depend on the candidate's ability to understand and adapt to the local market dynamics while aligning with the company's central marketing strategy.
📋 Key Responsibilities
✅ Participate in organizing and implementing regional sales strategies and product promotion activities
✅ Analyze market information to support the sales force and ensure effective execution of marketing strategies
✅ Establish and maintain productive relationships with key customers, decision-makers, and KOLs
✅ Data analysis to support regional planning and strategy adjustment
✅ Allocate territory and promotional activities rationally, ensuring the effectiveness of execution and optimizing resource utilization
✅ Support in promotional tool development and propose region-specific promotional materials
✅ Organize sales-related activity planning and execution at the city/provincial level
ASSUMPTION: The role requires a high level of adaptability, as the candidate will need to balance central marketing strategies with local market needs and customer preferences.
🎯 Required Qualifications
Education: Bachelor's degree or above in sales, marketing, medical, or a related field
Experience: At least two years of working experience in product management or regional marketing management
Required Skills:
- Excellent communication and interpersonal skills
- Strong analytical skills and effective problem-solving abilities
- Good knowledge of computer software
- Good English - oral and written
- Familiarity with existing medical and biological products regulations and policies
- Solid working knowledge of market research, product sales, and sales promotion activities
- Ability to analyze data, evaluate promotional/tactical activities, and prepare marketing plans
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in local languages (Mandarin)
ASSUMPTION: While not explicitly stated, experience in the pharmaceutical industry and fluency in local languages would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Hangzhou, China, typically falls between ¥250,000 - ¥350,000 per year, based on experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional travel based on business requirements
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the pharmaceutical industry in Hangzhou, China.
📌 Applicant Insights
🔍 Company Context
Industry: Sanofi is a global pharmaceutical company focused on improving the lives of patients. The company operates in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
Company Size: Sanofi is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Sanofi was founded in 1973 and has since grown into one of the world's leading pharmaceutical companies.
Company Description:
- Sanofi is committed to providing equal opportunities to all employees, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.
- The company fosters a culture of diversity, equity, and inclusion, with initiatives such as the ALL IN program and actions focused on equality and inclusiveness.
- Sanofi encourages applicants from different backgrounds, locations, and roles to apply, as they believe that progress comes from people with diverse perspectives.
Company Specialties:
- Pharmaceutical manufacturing
- Research and development
- Marketing and sales
- Global healthcare solutions
Company Website: sanofi.us
ASSUMPTION: Sanofi's commitment to diversity, equity, and inclusion creates an inclusive work environment where employees can thrive and contribute to the company's mission.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Regional Marketing Manager reports directly to the Marketing Director and works closely with the sales team, key customers, and decision-makers.
Work Arrangement: This is an on-site role based in Hangzhou, with occasional travel required for business purposes.
Growth Opportunities:
- Expanding regional responsibilities or taking on a leadership role within the marketing function
- Transitioning to a different therapeutic area or product portfolio
- Exploring opportunities in other functions, such as sales, market access, or medical affairs
ASSUMPTION: The role offers opportunities for career growth and development within the marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Sanofi's Hangzhou office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 15800 Alton Parkway, Irvine, CA 92618, US
Geographic Context:
- Hangzhou is the capital and largest city of Zhejiang Province in East China, with a population of over 9 million people.
- The city is known for its natural beauty, historic relics, and cultural heritage, as well as its thriving economy and business opportunities.
- Hangzhou is home to numerous Fortune 500 companies and is a major hub for the pharmaceutical industry in China.
Work Schedule: Standard office hours with occasional travel based on business requirements
ASSUMPTION: The location and work environment in Hangzhou offer a unique blend of cultural heritage, economic opportunities, and a thriving pharmaceutical industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with the marketing team and key stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Cultural fit and alignment with Sanofi's values
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Market research and promotional activities experience
- Understanding of the pharmaceutical industry and local market dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, promotional activities, and data analysis projects
- Research Sanofi's company culture, values, and recent initiatives to demonstrate your fit and enthusiasm for the organization
ATS Keywords: Regional Marketing, Product Promotion, Market Analysis, Sales Strategy, Customer Relationship Management, Data Analysis, Pharmaceutical Industry, Hangzhou
ASSUMPTION: The application process will focus on assessing the candidate's cultural fit, communication skills, analytical abilities, and industry-specific knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Siebel)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while experience with CRM and project management tools would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Trustworthy
- Responsible
- Inclusive
- Entrepreneurial
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you embody Sanofi's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or market dynamics?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Sanofi values candidates who demonstrate a strong cultural fit, with a patient-centric, trustworthy, and inclusive approach to their work.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changing market dynamics and regulatory environments
- Balancing central marketing strategies with local market needs and customer preferences
- Occasional travel for business purposes
ASSUMPTION: The role presents both strategic and tactical challenges, requiring the candidate to balance central marketing strategies with local market needs and customer preferences while managing multiple projects and stakeholders.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Product Manager: The Regional Marketing Manager focuses on market analysis, promotional activities, and customer relationship management, while the Product Manager is responsible for product development, lifecycle management, and strategic planning.
- Industry-specific context: The pharmaceutical industry is highly regulated and competitive, with a strong focus on innovation, patient-centricity, and data-driven decision-making.
- Career path comparison: This role offers opportunities for career growth and development within the marketing function and across the broader organization, with potential paths to leadership, therapeutic area, or product portfolio transitions.
ASSUMPTION: The role of Regional Marketing Manager is distinct from that of Product Manager, with a focus on market analysis, promotional activities, and customer relationship management. The pharmaceutical industry's competitive and regulated nature presents unique challenges and opportunities for career growth and development.
📝 Sample Projects
- Conducting market research to identify customer needs and preferences for a new product launch
- Developing and executing promotional activities to drive product adoption and market share
- Analyzing sales data and market trends to inform regional planning and strategy adjustment
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Manager role, focusing on market research, promotional activities, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to regional marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful regional marketing campaign and the key factors that contributed to its success?
- How does the company balance central marketing strategies with local market needs and customer preferences?
- What are the most significant challenges facing the regional marketing team, and how can this role help address them?
ASSUMPTION: These interview questions aim to assess the candidate's understanding of the role, the company's marketing strategy, and the challenges facing the regional marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, promotional activities, and data analysis projects
- Research Sanofi's company culture, values, and recent initiatives to demonstrate your fit and enthusiasm for the organization
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
