Travel Trade Marketing Manager

📌 Core Information 🔹 Job Title: Travel Trade Marketing Manager 🔹 Company: Development Counsellors International 🔹 Location: New York, New York, United States 🔹 Job Type: Full-Time 🔹 Category: Travel & Hospitality 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: - Managing B2B destination marketing initiatives for domestic and international travel destinations. - Meticulous planning and execution of roadshows, training travel advisors, and managing co-op marketing campaigns. - Juggling multiple client needs and managing project timelines. - Collaborating with cross-functional teams and external partners. - Traveling at least one week per month, if required. ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will have experience in travel trade marketing and a proven track record of managing multiple projects simultaneously. 📋 Key Responsibilities 🌟 Manage B2B Destination Marketing Initiatives - Develop and implement marketing strategies to promote travel destinations to the trade. - Collaborate with clients to understand their unique selling points and target markets. - Create and execute marketing plans, including advertising campaigns, events, and digital marketing strategies. 📣 Plan and Execute Roadshows - Coordinate all aspects of roadshows, including logistics, vendor management, and on-site execution. - Ensure roadshows run smoothly and achieve desired outcomes. 🎓 Train Travel Advisors - Develop and deliver training sessions to educate travel advisors about destination offerings and updates. - Monitor training effectiveness and provide feedback to improve future sessions. 💼 Manage Co-op Marketing Campaigns - Work with clients to develop co-op marketing campaigns that align with their brand and marketing objectives. - Coordinate with vendors and partners to ensure campaigns are executed successfully. ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently. The ideal candidate will have experience using project management tools, such as Wrike. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Hospitality, or a related field. Experience: - 5-6 years of travel trade or hospitality sales and marketing experience required. - Proven experience managing multiple projects simultaneously. - Experience in event planning and execution is a plus. Required Skills: - Exceptional project management skills. - Confident public speaker before both live and virtual audiences. - Highly self-motivated, with the ability to work independently. - Eagerness to juggle the needs of multiple clients. - Proficiency in Microsoft Office Suite and project management tools (e.g., Wrike). - Strong communication and interpersonal skills. - Ability to travel at least one week per month, if required. - Driver's license required. Preferred Skills: - Familiarity with the travel trade industry and its key players. - Experience with CRM software and marketing automation tools. - Proficiency in a second language, particularly Spanish or Mandarin. ASSUMPTION: This role requires a candidate with a strong background in travel trade marketing and a proven track record of managing multiple projects successfully. The ideal candidate will have experience working with diverse teams and managing client relationships. 💰 Compensation & Benefits Salary Range: $80,000 - $90,000 per year (based on experience and industry standards for this role and location) Benefits: - Competitive salary, based on experience, plus bonuses. - Flexible Paid Time-Off (PTO) policy. - Unique "open book" management approach with performance-based incentives. - Hybrid in-office / work from home model. - Medical, dental, and vision coverage. - Mentorship and professional development opportunities. - 401k match. Working Hours: Full-time (40 hours per week), with flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Development Counsellors International (DCI) specializes in economic development, tourism, and talent attraction marketing. They work with clients to create, design, and execute marketing campaigns that attract more visitors, business, and talent to their destinations. Company Size: Mid-sized (51-200 employees) Founded: 1960 Company Description: - A leading international marketing agency for over 60 years. - A full-service and highly specialized marketing firm with expertise in economic development, tourism, and talent attraction marketing. - A team of in-house creative placemakers who develop, design, and execute marketing campaigns tailored to client needs. Company Specialties: - Economic development marketing - Tourism marketing - Lead generation - Travel trade marketing - Business events tourism - Advertising - Digital marketing - Media relations - Talent attraction and hospitality Company Website: aboutdci.com ASSUMPTION: DCI's extensive experience and specialized services make it an attractive employer for marketing professionals seeking to work in a dynamic and creative environment. 📊 Role Analysis Career Level: Mid-Senior (5-10 years of experience) Reporting Structure: This role reports directly to the Director of Travel Trade. Work Arrangement: Hybrid (a combination of in-office and remote work) Growth Opportunities: - Potential to advance to a senior or management role within the travel trade marketing team. - Opportunities to work on diverse projects and gain exposure to various aspects of the business. - Possibility to expand responsibilities based on performance and company growth. ASSUMPTION: This role offers a unique opportunity for a mid-career professional to make a significant impact on DCI's travel trade marketing efforts and grow both personally and professionally. 🌍 Location & Work Environment Office Type: Hybrid (a combination of in-office and remote work) Office Location(s): - New York, New York, United States Geographic Context: - New York City is a major global hub for the travel and tourism industry. - The city offers a vibrant and multicultural environment, with numerous networking opportunities and industry events. - DCI's office is centrally located, providing easy access to various amenities and transportation options. Work Schedule: - Standard full-time work hours (40 hours per week) with flexibility for remote work. - Occasional travel may be required, up to one week per month. ASSUMPTION: Working in New York City provides unique advantages for a professional in the travel and tourism industry, including access to industry events, networking opportunities, and a diverse talent pool. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. In-depth phone or video interview with the hiring manager. 4. In-person or virtual final interview with the Director of Travel Trade and other team members. 5. Background check and reference checks. 6. Job offer and onboarding. Key Assessment Areas: - Understanding of the travel trade industry and its key players. - Experience managing multiple projects simultaneously. - Ability to work independently and juggle multiple client needs. - Strong communication and interpersonal skills. - Cultural fit with DCI's values and work environment. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your project management, communication, and client management skills. - Research DCI's company culture and be ready to discuss how your values align with theirs. - Prepare questions to ask the interviewer about the role, team dynamics, and company growth opportunities. ATS Keywords: Travel Trade Marketing, Project Management, Client Management, Event Planning, B2B Marketing, Destination Marketing, Travel Industry, Marketing Campaigns, Roadshows, Training, Co-op Marketing ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, project management skills, and cultural fit with DCI's values and work environment. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Wrike) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Presentation software (e.g., PowerPoint, Keynote) - Video conferencing tools (e.g., Zoom, Google Meet) ASSUMPTION: The tools and technologies listed are common in the travel and tourism industry and are likely to be used in this role. The ideal candidate will have experience with these tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Creativity and innovation - Collaboration and teamwork - Integrity and accountability - Passion for travel and tourism - Commitment to diversity, equity, and inclusion Work Style: - Fast-paced and dynamic work environment - Cross-functional team collaboration - Strong focus on client relationships and project management - Flexibility and adaptability to changing priorities and deadlines - Open and transparent communication Self-Assessment Questions: 1. How do your personal values align with DCI's company values? 2. Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure each project's success? 3. How do you approach working with diverse teams and managing client relationships? 4. Can you describe a situation where you had to adapt to a significant change in priorities or deadlines, and how did you handle it? 5. How do you prefer to communicate with your team and clients, and how do you ensure open and transparent communication? ASSUMPTION: DCI values a diverse and inclusive work environment, and they seek candidates who can contribute to their unique company culture. The ideal candidate will be able to demonstrate their alignment with DCI's values and work style through their responses to these self-assessment questions. ⚠️ Potential Challenges Challenges Specific to This Role: 1. Managing multiple client needs and project timelines simultaneously. 2. Coordinating with external vendors and partners to ensure project success. 3. Traveling frequently, up to one week per month, if required. Challenges Specific to DCI: 1. Working in a fast-paced and dynamic work environment. 2. Collaborating with cross-functional teams and external partners. 3. Adapting to changing priorities and deadlines. Challenges Specific to the Travel and Tourism Industry: 1. Keeping up with industry trends and regulations. 2. Navigating seasonal fluctuations in workload and demand. 3. Managing the impact of global events on travel and tourism. ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced and dynamic work environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines. They will also be able to navigate the unique challenges of the travel and tourism industry. 📈 Similar Roles Comparison How This Role Differs from Related Positions: 1. Focus on B2B destination marketing initiatives for travel destinations. 2. Responsibility for managing multiple client needs and project timelines simultaneously. 3. Requirement to travel frequently, up to one week per month, if required. Industry-Specific Context: - The travel and tourism industry is highly competitive and dynamic, with constant changes in market trends and consumer behavior. - Successful candidates for this role will have a strong understanding of the travel trade industry and its key players. Career Path Comparison: - This role offers a unique opportunity for a mid-career professional to gain experience in travel trade marketing and advance their career within DCI. - The ideal candidate will have a strong background in travel trade marketing and a proven track record of managing multiple projects successfully. ASSUMPTION: This role offers a unique opportunity for a mid-career professional to gain experience in travel trade marketing and advance their career within DCI. The ideal candidate will have a strong background in travel trade marketing and a proven track record of managing multiple projects successfully. 📝 Sample Projects Project Examples Specific to This Role: 1. Planning and executing a successful roadshow for a destination client, including logistics, vendor management, and on-site execution. 2. Developing and delivering a training session for travel advisors that educates them about a destination's unique selling points and updates. 3. Managing a co-op marketing campaign between a destination client and a travel agency, ensuring both parties' marketing objectives are met. Project Examples Specific to the Travel and Tourism Industry: 1. Conducting market research to identify trends and opportunities in the travel trade market. 2. Developing and implementing a digital marketing strategy to promote a destination to travel advisors and tour operators. 3. Planning and executing a familiarization trip for travel advisors to showcase a destination's offerings and attractions. ASSUMPTION: The ideal candidate for this role will have experience managing projects specific to travel trade marketing and a strong understanding of the travel and tourism industry. ❓ Key Questions to Ask During Interview Questions Specific to Role Responsibilities: 1. Can you describe a typical day or week in this role, and how would my priorities and tasks evolve throughout the year? 2. How do you measure the success of roadshows, training sessions, and co-op marketing campaigns, and what key performance indicators (KPIs) do you track? 3. How do you ensure that the marketing initiatives you develop align with the client's brand and marketing objectives? Questions Specific to Team Structure and Company Culture: 1. How does this role fit into the broader travel trade marketing team, and how do team members collaborate and support each other? 2. What is the company's approach to work-life balance, and how does it support employees' well-being and productivity? 3. How does DCI foster professional growth and development opportunities for its employees? Questions Specific to Growth Opportunities and Work Environment: 1. What opportunities are there for growth and advancement within the travel trade marketing team and the company as a whole? 2. How does DCI support employees in developing their skills and advancing their careers? 3. What is the company's approach to diversity, equity, and inclusion, and how does it promote a positive and inclusive work environment? ASSUMPTION: The ideal candidate for this role will be proactive in asking insightful questions that demonstrate their interest in the position and their understanding of the company's values and work environment. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://aboutdci.hire.trakstar.com/jobs/fk0pn6o/ 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your project management, communication, and client management skills. 4. Research DCI's company culture and be ready to discuss how your values align with theirs. 5. Prepare questions to ask the interviewer about the role, team dynamics, and company growth opportunities. 6. Follow up with the hiring manager one week after your final interview, if you have not heard back. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.