📌 Core Information
🔹 Job Title: Travelbank Marketing Automation and Operations
🔹 Company: U.S. Bank
🔹 Location: Minneapolis, MN (Hybrid: 3+ days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Streamlining marketing processes and workflows
- Implementing and managing marketing automation strategies
- Collaborating cross-functionally to align marketing automation with business objectives
- Optimizing campaign performance and lead nurturing
- Troubleshooting and maintaining marketing tools and systems
ASSUMPTION: This role requires a balance of technical proficiency and strong communication skills to effectively collaborate with various teams and drive marketing automation initiatives.
📋 Key Responsibilities
✅ Design, implement, and manage marketing automation workflows using HubSpot and similar tools to improve lead generation, nurturing, engagement, and revenue
✅ Oversee the collection, segmentation, and management of marketing data across multiple platforms, ensuring accurate tracking of leads, conversions, and customer journeys
✅ Manage CRM systems to ensure smooth integration with marketing automation tools, optimizing the flow of data between sales and marketing teams
✅ Monitor and analyze campaign performance, identify bottlenecks, and make recommendations to optimize campaign strategies, lead nurturing, and conversion funnels
✅ Create and maintain regular reports to measure key marketing metrics and provide actionable insights to improve future campaigns
✅ Continuously assess marketing processes and workflows to identify opportunities for automation and greater efficiency, implementing solutions that enhance marketing performance and reduce manual work
✅ Work closely with marketing, creative, sales, enablement, and product teams to ensure alignment of marketing automation initiatives with overall marketing strategies and business objectives
✅ Ensure that all marketing tools and systems are functioning properly and up to date, troubleshooting any technical issues as they arise
ASSUMPTION: This role requires a proactive approach to problem-solving, strong attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: 6+ years of related experience in marketing and marketing strategy with a proven ability to deliver results
Required Skills:
- Proven experience in marketing operations and automation, with at least 6 years in a similar role
- Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar tools)
- Strong experience with CRM systems (e.g., Salesforce) and understanding of data integration between platforms
- Proficiency in analytics and reporting tools (Google Analytics, Excel, Power BI, etc.)
- Familiarity with A/B testing, email marketing best practices, and conversion optimization
- Excellent communication and problem-solving skills
- Ability to manage multiple projects simultaneously and meet deadlines
Preferred Skills:
- Certifications in marketing automation platforms or CRM systems
- Experience with and ability to troubleshoot and customize automation flows
ASSUMPTION: Candidates with experience in the fintech or travel industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $105,400 - $136,400 per year (based on primary location)
Benefits:
- Healthcare (medical, dental, vision)
- Life Insurance (basic term and optional term)
- Short-Term and Long-Term Disability
- Pregnancy Disability Leave
- Parental Leave
- 401(k) and employer-funded retirement plan
- Paid Vacation (2-5 weeks depending on salary grade and tenure)
- Paid Holidays (up to 11 opportunities)
- Adoption Assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the primary location and may vary depending on the specific location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: U.S. Bank operates in the banking industry, offering a wide range of financial services to consumers, businesses, and institutions. The banking industry is highly competitive and regulated, with a strong focus on risk management and compliance.
Company Size: U.S. Bank is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, U.S. Bank has established processes and a clear hierarchy, offering stability and structure to its employees.
Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States, with a strong reputation for strength and stability.
Company Description:
- U.S. Bank is committed to helping its clients achieve their financial goals through a balance of best-in-class technology and human expertise tailored to individual needs.
- The company offers a wide range of products and services, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
- U.S. Bank is recognized for its strength and stability, as well as its commitment to ethics and diversity.
Company Specialties:
- Asset-based lending
- Commercial lending
- Custody services
- Equipment financing
- Foreign exchange
- Fund services
- Global payments and receivables
- Liquidity and asset management
- Loan syndication
- Market risk management
- Payment processing
- Treasury management
- Supply chain financing
- Wealth management
- Mortgage
- Home equity
- Deposits
- Loans
- Banking and financial services
Company Website: https://www.usbank.com/index.html
ASSUMPTION: U.S. Bank's extensive history and size provide a stable and established work environment, with a strong focus on compliance and risk management.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, requiring a high degree of expertise and autonomy in marketing automation and operations.
Reporting Structure: The role reports directly to the Marketing Operations Manager and collaborates closely with various teams, including marketing, creative, sales, enablement, and product.
Work Arrangement: The role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week and the flexibility to work outside of the location for the other days.
Growth Opportunities:
- As U.S. Bank continues to grow and expand its marketing automation capabilities, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role.
- The company's size and diversity provide ample opportunities for career growth and development within the marketing function or across other business lines.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the marketing team's success and contribute to the company's overall business objectives.
🌍 Location & Work Environment
Office Type: U.S. Bank's headquarters in Minneapolis, MN, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US
Geographic Context:
- Minneapolis is the largest city in the state of Minnesota and the 46th-most populous city in the United States.
- The city is known for its strong job market, diverse industries, and high quality of life.
- Minneapolis-St. Paul is the second-most populous metropolitan area in the Midwest, providing ample opportunities for networking and professional development.
Work Schedule: The role offers a hybrid/flexible schedule, with an in-office expectation of 3 or more days per week and the flexibility to work outside of the location for the other days.
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the U.S. Bank careers portal.
- Candidates who meet the qualifications will be contacted for a phone or video screening, followed by one or more in-depth interviews with hiring managers and team members.
- Finalists may be asked to complete a skills assessment or provide a portfolio of their work.
Key Assessment Areas:
- Technical skills in marketing automation, CRM, and analytics
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Understanding of marketing strategy and campaign optimization
- Alignment with U.S. Bank's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of marketing automation and campaign optimization strategies in your application materials.
- Showcase your ability to manage multiple projects and meet deadlines in your resume and interview responses.
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
- Research U.S. Bank's company culture and values to ensure a strong fit with the organization.
ATS Keywords: Marketing automation, CRM, campaign optimization, data management, process improvement, cross-functional collaboration, system optimization, analytics, reporting, A/B testing, email marketing, problem-solving, communication, project management
ASSUMPTION: U.S. Bank's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the organization.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- Excel
- Power BI
- Marketo (or similar tools)
- Pardot (or similar tools)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as U.S. Bank continues to invest in and adopt new marketing automation platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Putting clients first
- Working together
- Acting with integrity
- Fostering an inclusive environment
- Driving with purpose
Work Style:
- U.S. Bank values a collaborative and inclusive work environment, with a strong emphasis on teamwork and cross-functional collaboration.
- The company encourages innovation, continuous learning, and a growth mindset.
- U.S. Bank's work culture is professional yet casual, with a focus on work-life balance and employee well-being.
Self-Assessment Questions:
- Do you align with U.S. Bank's core values, particularly "Putting clients first" and "Acting with integrity"?
- Are you comfortable working in a hybrid/flexible schedule, balancing in-office collaboration with remote work?
- Do you thrive in a dynamic, fast-paced work environment that requires strong problem-solving and adaptability?
ASSUMPTION: U.S. Bank's company culture is built on a strong commitment to client service, collaboration, and integrity, with a focus on fostering an inclusive and innovative work environment.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to meet project deadlines or support critical business initiatives.
- The marketing automation landscape is constantly evolving, requiring the incumbent to stay up-to-date with new tools, trends, and best practices.
- The role may involve working with multiple stakeholders across various teams, requiring strong communication and collaboration skills to manage competing priorities and expectations.
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance, as employees may feel pressure to be "always on" due to the flexibility of working from home.
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and communication skills, as well as a strong commitment to work-life balance and self-care.
📈 Similar Roles Comparison
- This role is similar to marketing automation and operations roles in other industries, but may differ in the specific tools, technologies, and industry-specific context.
- In the banking industry, this role may require a stronger focus on compliance, risk management, and data security.
- Career paths for this role may include progression into marketing management, digital marketing, or other related fields within the banking or financial services industry.
ASSUMPTION: While the core responsibilities of this role are similar to marketing automation and operations roles in other industries, the banking industry's unique context and requirements may present distinct challenges and opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve lead quality and conversion rates
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Streamlining the customer onboarding process to improve customer satisfaction and retention
ASSUMPTION: These sample projects illustrate the types of initiatives the incumbent may be expected to undertake in this role, focusing on process improvement, campaign optimization, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing automation landscape at U.S. Bank and how this role fits into the broader marketing strategy?
- How does the marketing team collaborate with other departments, such as sales, product, and enablement, to ensure alignment of marketing automation initiatives with business objectives?
- What are the most pressing challenges facing the marketing team, and how does this role contribute to addressing those challenges?
- How does U.S. Bank support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing automation initiatives, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the U.S. Bank careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research U.S. Bank's company culture and values to ensure a strong fit with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
