Truva - Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Truva

🔹 Location: Powai, Mumbai

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and growing Truva's presence in micro-markets through organic and hyperlocal marketing strategies
• Leveraging offline activations, digital community engagement, and local networks to establish trust and visibility
• Managing local networks and POCs to drive organic referrals and repeat outreach
• Collaborating with cross-functional teams to track performance and refine strategies

ASSUMPTION: This role requires a high level of execution and hands-on work, both digitally and on-ground. It is ideal for candidates who thrive in dynamic environments and are comfortable with a mix of online and offline tasks.

📋 Key Responsibilities

✅ Build Hyperlocal Presence: Identify high-intent societies and build access via WhatsApp groups, society apps, and local events

✅ Set Up & Manage Local Networks: Find and activate POCs to drive organic referrals and repeat outreach

✅ Post & Engage in Communities: Share listings and Truva updates in society forums, Facebook groups, and Reddit threads; track conversations and respond

✅ Coordinate Society Outreach: Run consistent offline and online activations across micro-markets, including standees, kiosks, and listing posters

✅ Track Performance & Learn: Maintain trackers for society-wise activity, message engagement, and referral traction; feed learnings into repeatable playbooks

ASSUMPTION: This role involves a mix of online and offline tasks, requiring candidates to be comfortable with both digital and on-ground execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, community, or operations

Required Skills:

• Strong execution skills and willingness to be hands-on
• Strong verbal and written communication skills
• Organized and detail-oriented, with a knack for follow-through

Preferred Skills:

• Familiarity with real estate, society apps, or WhatsApp-based outreach

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (Estimated based on industry standards for entry-level marketing roles in Mumbai)

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with flexibility for on-ground tasks as needed

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Real estate technology (PropTech)

Company Size: Small (2-10 employees)

Founded: 2023 (Assumed based on LinkedIn profile)

Company Description:

• Truva is a real estate technology startup focused on building trust and visibility in micro-markets through organic and hyperlocal marketing strategies
• The company operates in the Mumbai area and is looking to expand its presence
• Truva is committed to establishing strong local networks and community engagement

Company Specialties:

• Hyperlocal marketing
• Community engagement
• Real estate technology

Company Website: nexthireconsulting.com

ASSUMPTION: Truva is a small startup focused on real estate technology, with a strong emphasis on hyperlocal marketing and community engagement.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with flexibility for on-ground tasks as needed

Growth Opportunities:

• Progression to a broader growth role within the marketing department
• Expansion of responsibilities as the company grows and enters new markets

ASSUMPTION: This role offers growth opportunities as the company expands and enters new markets, providing candidates with the chance to take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: On-site, with a focus on both digital and on-ground tasks

Office Location(s): Powai, Mumbai

Geographic Context:

• Mumbai is a major metropolitan area with a diverse range of industries and communities
• The Powai area is known for its tech parks and startup ecosystem
• Truva's office is located in a vibrant and dynamic neighborhood

Work Schedule: Full-time (40 hours/week), with flexibility for on-ground tasks as needed

ASSUMPTION: The work environment is dynamic and fast-paced, with a mix of online and offline tasks requiring candidates to be adaptable and comfortable with both.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Execution skills and attention to detail
• Cultural fit and alignment with Truva's mission

Application Tips:

• Highlight relevant experience in marketing, community engagement, or operations
• Demonstrate strong communication skills and a knack for follow-through
• Showcase familiarity with real estate, society apps, or WhatsApp-based outreach, if applicable

ATS Keywords: Marketing, Community Engagement, Local Networks, Communication, Organization, Detail-Oriented, Execution Skills, Real Estate, Society Apps, WhatsApp

ASSUMPTION: The application process is typical for a small startup, with a focus on assessing communication skills, execution skills, and cultural fit.

🛠️ Tools & Technologies

• WhatsApp
• Society apps (MyGate, NoBrokerHood)
• Social media platforms (Facebook, Reddit)
• Project management tools (Asana, Trello)

ASSUMPTION: This role requires proficiency in using WhatsApp, society apps, and social media platforms for community engagement and outreach. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Community-focused
• Adaptable and innovative
• Data-driven and results-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Hands-on and execution-focused

Self-Assessment Questions:

• Do you thrive in dynamic environments and enjoy a mix of online and offline tasks?
• Are you comfortable with both digital and on-ground execution, and able to manage multiple tasks simultaneously?
• Do you align with Truva's mission to build trust and visibility in micro-markets through organic and hyperlocal marketing strategies?

ASSUMPTION: Truva values candidates who are adaptable, innovative, and results-oriented, with a strong commitment to community engagement and a hands-on work style.

⚠️ Potential Challenges

• Balancing multiple tasks and responsibilities, both online and on-ground
• Managing local networks and POCs effectively to drive organic referrals and outreach
• Adapting to a fast-paced and dynamic work environment
• Navigating the unique challenges of hyperlocal marketing in a diverse and complex metropolitan area

ASSUMPTION: This role presents both opportunities and challenges, requiring candidates to be adaptable, organized, and detail-oriented to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on hyperlocal strategies and community engagement
• While the role is entry-level to mid-level, it offers significant growth opportunities as the company expands
• Truva's focus on organic and hyperlocal marketing sets it apart from other real estate technology companies

ASSUMPTION: This role is unique in its focus on hyperlocal marketing and community engagement, offering candidates the opportunity to make a significant impact in a growing startup.

📝 Sample Projects

• Developing and executing a successful WhatsApp-based outreach campaign for a new micro-market
• Managing local networks and POCs to drive organic referrals and repeat outreach in high-intent societies
• Creating and implementing a playbook for consistent offline and online activations across multiple micro-markets

ASSUMPTION: These sample projects illustrate the hands-on and execution-focused nature of the role, requiring candidates to be adaptable and results-oriented.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Truva support the growth and development of its marketing team members?
• What are the most challenging aspects of hyperlocal marketing in the Mumbai area, and how does Truva address them?
• How does Truva measure the success of its hyperlocal marketing strategies, and how can this role contribute to improving those metrics?
• What is the expected work-life balance for this role, and how does Truva support its employees' well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their alignment with Truva's mission, and their ability to contribute to the company's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing, community engagement, or operations
• Prepare examples of your past work that demonstrate your strong communication skills and execution abilities
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.