📌 Core Information
🔹 Job Title: TuoTempo Marketing Manager
🔹 Company: Docplanner
🔹 Location: Barcelona, Spain (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Spain or Italy)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategy for Spanish and Italian markets
- Managing marketing budget and forecasting growth
- Collaborating with internal teams for sales enablement and marketing campaigns
- Driving marketing plans with Strategic Services teams
- Owning local brand positioning and PR plans for TuoTempo
ASSUMPTION: This role requires a strategic and hands-on approach, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop, set up, and lead execution of marketing strategy for Spanish and Italian markets
✅ Shape content direction and ensure consistency with global brand voice
✅ Champion a data-driven approach, prioritizing experimentation, testing, and performance analysis
✅ Set performance KPIs and oversee optimization of marketing channels to drive MQLs, MROI, pipeline velocity, and revenue
✅ Own local brand positioning and PR plans for TuoTempo, working closely with senior leadership
✅ Manage budget planning and allocation with a clear focus on business impact and financial goals
✅ Partner with sales and customer success to align marketing efforts with broader go-to-market objectives
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to influence others across various levels of the company.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, with 3+ years in B2B marketing or enterprise market (preferably in SaaS company)
Required Skills:
- Proven experience in developing and executing marketing strategies
- Strong data analysis and interpretation skills
- Excellent project management skills
- Fluency in English, Spanish, and Italian
Preferred Skills:
- Healthcare industry experience
- Experience with marketing automation tools
- Strong presentation and communication skills
ASSUMPTION: Candidates with a proven track record in B2B marketing and a strong understanding of the healthcare industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI estimate based on market data for similar roles in Spain)
Benefits:
- Healthcare insurance
- Wellness that works for you (e.g., gym memberships, mental health support)
- Time off that counts (e.g., vacation, birthday leave)
- ESOP (Employee Stock Ownership Plan) after 6 months
- Local perks (e.g., meal vouchers, transport allowances, extended parental leave)
Working Hours: Full-time (40 hours per week) with flexibility
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Spain. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Docplanner is a leading global healthcare platform, connecting patients with doctors and helping healthcare providers work more efficiently.
Company Size: Docplanner has 3,000+ employees, making it a large, agile, and growing company.
Founded: Docplanner was founded in 2012 and has since expanded to 13 countries.
Company Description:
- At Docplanner, we're on a mission to help people live longer, healthier lives by connecting them with doctors and simplifying daily tasks for healthcare providers.
- Our marketplaces, SaaS, and AI tools help doctors, clinics, and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.
- We believe in real impact, flexibility that works for you, and a truly global team. Our values guide everything we do: focus on results, think like an owner, keep it simple, keep it lean, be respectful and radically honest, learn and be curious.
Company Specialties:
- Online appointment booking
- Healthcare marketplace
- SaaS and AI tools for healthcare providers
- Global expansion and growth
Company Website: docplanner.com
ASSUMPTION: Docplanner's global presence and rapid growth offer unique opportunities for career development and impact.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer.
Reporting Structure: The TuoTempo Marketing Manager will report directly to the Chief Marketing Officer and collaborate with various internal teams, including Marketing Operations, Brand, Content, and Digital Operations.
Work Arrangement: This role is remote-first, with occasional travel expected for events.
Growth Opportunities:
- Potential to shape the marketing strategy for a growing, global healthcare platform
- Opportunities to collaborate with and learn from experienced marketing professionals
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to drive marketing strategy and execution for a high-growth, global healthcare platform.
🌍 Location & Work Environment
Office Type: Docplanner offers remote work and flexible hours, with hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome, and Bologna.
Office Location(s): Barcelona, Spain (with remote work allowed)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life.
- Spain has a warm Mediterranean climate, with mild winters and hot summers.
- Barcelona is well-connected by public transportation and has a high concentration of healthcare providers.
Work Schedule: Full-time (40 hours per week) with flexibility and remote work options
ASSUMPTION: Barcelona offers a dynamic, multicultural work environment with a high concentration of healthcare providers and a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager (Miguel, TuoTempo Managing Director)
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making abilities
- Cross-functional collaboration and leadership skills
- Fluency in English, Spanish, and Italian
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, data analysis, and project management skills
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Be ready to discuss your approach to data-driven marketing and how you've used data to inform your strategies in the past
ATS Keywords: Marketing strategy, B2B marketing, data analysis, project management, brand positioning, sales enablement, marketing campaigns, revenue generation, marketing budget, growth planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven approach, and leadership skills, as well as their fluency in English, Spanish, and Italian.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Focus on results
- Think like an owner
- Keep it simple, keep it lean
- Be respectful and radically honest
- Learn and be curious
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Global and multicultural
Self-Assessment Questions:
- How do you prioritize and execute marketing strategies in fast-changing environments?
- Can you provide an example of a time when you had to adapt your marketing approach due to changing circumstances?
- How do you ensure that your marketing efforts align with the broader go-to-market objectives of the company?
ASSUMPTION: Docplanner values candidates who are results-driven, collaborative, and adaptable, with a strong focus on data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing marketing budgets and forecasting growth in a dynamic, global market
- Collaborating effectively with various internal teams across different time zones
- Adapting marketing strategies to local market conditions and preferences
- Balancing strategic planning with day-to-day execution and tactical tasks
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective cross-functional collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on revenue generation and sales enablement
- Docplanner's global presence and rapid growth offer unique opportunities for career development and impact
- This role is more strategic and data-driven than typical marketing management positions, with a greater emphasis on forecasting growth and managing marketing budgets
ASSUMPTION: This role offers a unique blend of strategic marketing, data-driven decision making, and cross-functional collaboration, with a strong focus on revenue generation and sales enablement.
📝 Sample Projects
- Developing and executing a marketing campaign to drive enterprise B2B sales in the Spanish market
- Analyzing market data to identify trends and opportunities for growth in the Italian market
- Collaborating with the sales team to create targeted content and messaging for enterprise customers
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the role, with a focus on driving enterprise B2B sales and growth.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of marketing professionals in this role?
- What are the key priorities for the first 90 days in this position?
- How does the company measure the success of marketing campaigns and strategies?
- What are the most significant challenges facing the marketing team in the Spanish and Italian markets, and how can this role address them?
- How does the company foster a culture of data-driven decision making and continuous learning?
ASSUMPTION: These questions will help you understand the company's approach to marketing, growth, and professional development in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy, data analysis, and project management skills
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Be ready to discuss your approach to data-driven marketing and how you've used data to inform your strategies in the past
- Follow up with the hiring manager (Miguel, TuoTempo Managing Director) one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
