📌 Core Information
🔹 Job Title: Tusker B2B Marketing Executive (12 Month FTC)
🔹 Company: Lloyds Banking Group
🔹 Location: Watford, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing campaigns across multiple channels
- Managing the telemarketing function and building the B2B lead pipeline
- Collaborating with marketing managers and directors to shape strategy
- Creating and maintaining marketing content, including website updates and social media management
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. It also involves working closely with various teams, so excellent communication skills are essential.
📋 Key Responsibilities
✅ Manage B2B campaigns online and offline from initial planning through to execution
✅ Utilize customer/prospect feedback to shape and advise on marketing activities and messaging
✅ Create marketing content to drive lead generation, analyzing campaign performance, and identifying mailshot opportunities
✅ Maintain Tusker’s website, ensuring content is kept up to date and updating messaging as required
✅ Become a CRM superuser, working to keep data up to date and using the system to plan events and activities
✅ Manage B2B social media sites, including research of best practice, topical information, and advice. Copywriting and designing content for newsletters and mailshots
✅ Provide monthly campaign reports to show activity performance with ideas for improvement
✅ Manage telemarketing executives and the new business opportunity database, ensuring data is fit for purpose
✅ Provide parental cover for sales support and B2B events
ASSUMPTION: This role requires a proactive self-starter with strong attention to detail and the ability to work under pressure with a focus on priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B marketing, with a focus on lead generation and campaign management
Required Skills:
- Proven experience in building and tracking campaigns
- Ability to plan and organize own workload, with strong attention to detail
- Experience organizing events and exhibitions to time and budget
- Ability to work under pressure with a focus on priorities
- Experience of lead generation activities
- Strong communication and presentation skills with high attention to detail
- Results-driven and constantly striving to achieve a better ROI
- Proactive self-starter with the ability to work independently
Preferred Skills:
- Experience with CRM systems
- Knowledge of the financial services industry
ASSUMPTION: While not explicitly stated, a valid driving license and access to a vehicle may be required for this role due to the need to attend events and meetings at various locations.
💰 Compensation & Benefits
Salary Range: £43,803 - £48,670 per year (Based on the provided range)
Benefits:
- Generous pension contribution of up to 15%
- Annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days’ holiday, with bank holidays on top
- Wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours per week), with flexibility in when hours are worked
ASSUMPTION: The salary range provided is based on the job description and industry standards for a B2B Marketing Executive role in the United Kingdom. However, the actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1765 (as Lloyds Bank, merged with Halifax Bank of Scotland in 1995 to form Lloyds TSB, and later became Lloyds Banking Group)
Company Description:
- Lloyds Banking Group is a leading UK-based financial services group, providing a wide range of banking and financial services to personal and corporate customers
- The group operates through three main brands: Lloyds Bank, Halifax, and Bank of Scotland
- Lloyds Banking Group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking
Company Website: Lloyds Banking Group
ASSUMPTION: Lloyds Banking Group is a large, established organization with a strong presence in the UK financial services market. As such, it offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Marketing Director
Work Arrangement: Hybrid, with a requirement to spend at least two days per week in the Watford office
Growth Opportunities:
- Progression to a more senior marketing role within the group
- Expanding skills and knowledge through working on diverse projects and campaigns
- Potential to take on additional responsibilities and leadership roles as the team grows
ASSUMPTION: This role offers a good balance between autonomy and collaboration, providing the opportunity to work on high-impact projects while also learning from and contributing to a wider marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Watford Croxley Green Business Park
Geographic Context:
- Watford is located approximately 18 miles northwest of Central London, with excellent transport links by road, rail, and air
- The office is situated in a business park with nearby shops, restaurants, and leisure facilities
- The area offers a mix of urban and rural living, with easy access to both the city and the countryside
Work Schedule: Full-time, with flexibility in when hours are worked
ASSUMPTION: The Watford office provides a modern and collaborative work environment, with easy access to amenities and transport links. The location offers a good balance between urban and rural living, with plenty of opportunities for leisure and recreation.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Face-to-face interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing and campaign management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you have worked on, including your role and the outcomes
- Research Lloyds Banking Group and the Tusker brand to demonstrate your understanding of the business and its values
ATS Keywords: B2B marketing, campaign management, lead generation, marketing strategy, CRM, social media management, content creation, event organization, data analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing skills, experience, and cultural fit. Preparation and research will be key to success.
🛠️ Tools & Technologies
- CRM system (likely Salesforce or similar)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the company's wider technology stack.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing the Right Thing
- Nurturing a Growth Mindset
- Working Together
Work Style:
- Collaborative and team-focused
- Results-driven and focused on delivering impact
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Lloyds Banking Group's purpose of helping Britain prosper?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a significant goal? What was your role, and what was the outcome?
ASSUMPTION: Lloyds Banking Group places a strong emphasis on cultural fit and alignment with its values. Candidates should be prepared to demonstrate their fit with the company's purpose and values throughout the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including internal teams and external partners
- Keeping up with industry trends and best practices in B2B marketing
- Adapting to changes in the marketing strategy or priorities
ASSUMPTION: While this role offers a varied and challenging workload, it also requires strong organizational skills, adaptability, and the ability to work effectively with a wide range of stakeholders.
📈 Similar Roles Comparison
- This role is similar to other B2B Marketing Executive positions, but with a focus on the financial services industry and a hybrid work arrangement
- Compared to other marketing roles, this position offers a good balance between autonomy and collaboration, with the opportunity to work on high-impact projects while also learning from and contributing to a wider marketing team
- Career progression in this role may involve moving into a more senior marketing position within the group or exploring opportunities in related fields, such as product marketing or brand management
ASSUMPTION: While this role shares similarities with other B2B Marketing Executive positions, its focus on the financial services industry and hybrid work arrangement make it unique. Candidates should consider their fit with the industry and work arrangement when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a targeted B2B email marketing campaign to generate leads for the Tusker car benefit scheme
- Managing a telemarketing team to follow up on leads generated from marketing campaigns and events
- Creating and maintaining a content calendar for the Tusker website and social media channels, ensuring consistent and up-to-date messaging
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and provide a sense of the types of tasks and initiatives the successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing team and the wider organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about whether this opportunity is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lloyds Banking Group careers portal
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills, including specific examples of successful B2B marketing campaigns you have worked on
- Prepare for your interviews by researching Lloyds Banking Group and the Tusker brand, and practicing your responses to common marketing and behavioral interview questions
- If invited to a final interview, be prepared to present a brief marketing plan or proposal for a hypothetical B2B marketing campaign
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
