📌 Core Information
🔹 Job Title: Tusker Digital Marketing Manager - Watford
🔹 Company: Lloyds Banking Group
🔹 Location: Watford Croxley Green Business Park, Watford, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for Tusker
- Managing digital marketing channels, including social media, email, PPC, SEO, and SEM
- Collaborating with internal and external partners to deliver integrated marketing campaigns
- Analyzing digital performance and reporting on key metrics
- Working in a hybrid environment, spending at least 2 days per week in the Watford office
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and engagement across digital channels.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies for Tusker, in line with the overall marketing strategy
✅ Manage and optimize digital marketing channels, including social media, email, PPC, SEO, and SEM, to maximize reach and engagement
✅ Collaborate with internal and external partners to deliver integrated marketing campaigns
✅ Regularly review digital analytics to identify trends, insights, and opportunities to inform future activity
✅ Manage digital marketing budget and report on key performance metrics
✅ Manage and mentor the digital marketing team, fostering a culture of continuous learning and improvement
ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices, as well as the ability to manage and develop a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience)
Experience: Minimum 5 years of digital marketing experience, with a focus on social media management and SEO
Required Skills:
- Proven experience in developing and implementing digital marketing plans
- Strong organizational skills and attention to detail
- Excellent communication and relationship-building skills
- Ability to work well under pressure and manage multiple priorities
- Problem-solving mindset with a focus on continuous improvement
- Familiarity with digital marketing tools, such as CMS, ContentSquare, MarketingCloud, and Google Analytics
Preferred Skills:
- Experience in managing online lead generation, digital advertising, and email communications
- Knowledge of the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in managing digital marketing teams and a proven track record of driving results will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: £65,385 - £72,650 per year (AI-estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous pension contribution of up to 15%
- Annual performance-related bonus
- Share schemes, including free shares
- Discounted shopping benefits
- 30 days' holiday, with bank holidays on top
- Range of wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home for up to 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in the United Kingdom. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Lloyds Banking Group is one of the largest banks in the UK)
Founded: 1765 (as a result of the merger of several banks, with Lloyds Bank founded in 1765)
Company Description:
- Lloyds Banking Group is a leading UK-based financial services group, providing a wide range of banking and financial services to personal and corporate customers
- The group operates through three main brands: Lloyds Bank, Halifax, and Bank of Scotland
- Lloyds Banking Group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking and wealth management
Company Website: https://www.lloydsbankinggroup.com/
ASSUMPTION: Lloyds Banking Group offers a wide range of career opportunities and benefits, with a strong focus on diversity, inclusion, and employee wellbeing.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and progression within the marketing function
Reporting Structure: This role reports directly to the Marketing Director for Tusker and may have line management responsibilities for junior marketing team members
Work Arrangement: Hybrid, with a minimum of 2 days per week spent in the Watford office
Growth Opportunities:
- Progression to a senior marketing role within Tusker or the wider Lloyds Banking Group
- Expanding skills and expertise in digital marketing and related fields
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers a unique opportunity to work on digital marketing strategies for a sustainable and socially responsible business, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities and facilities
Office Location(s): Watford Croxley Green Business Park, Watford, United Kingdom
Geographic Context:
- Watford is located in the county of Hertfordshire, approximately 18 miles northwest of central London
- The area offers a mix of urban and rural environments, with easy access to nearby towns and attractions
- Watford has excellent transport links, with easy access to the M1, M25, and London Underground (Metropolitan Line)
Work Schedule: Full-time, with flexibility to work from home for up to 3 days per week
ASSUMPTION: The Watford office provides a modern and collaborative work environment, with easy access to amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director for Tusker
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Lloyds Banking Group values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant digital marketing experience and skills
- Provide specific examples of your achievements in previous roles
- Demonstrate your understanding of Tusker's business and digital marketing challenges
ATS Keywords: Digital Marketing, Social Media, SEO, PPC, SEM, Lead Generation, Marketing Strategy, Marketing Campaigns, Team Management, Budget Management, Analytics, Reporting
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- ContentSquare
- MarketingCloud
- Google Analytics
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Email marketing platforms
- PPC and SEM platforms (Google Ads, Bing Ads)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing What's Right
- Nurturing a Growth Mindset
- Working Together
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on continuous learning and improvement
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you align with Lloyds Banking Group's purpose and values?
- How do you approach working collaboratively with internal and external partners?
- How do you stay up-to-date with digital marketing trends and best practices?
ASSUMPTION: Candidates who demonstrate a strong fit with Lloyds Banking Group's values and work style will be highly sought after for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the latest digital marketing trends and best practices
- Balancing the need for strategic thinking with hands-on execution
- Working effectively in a hybrid environment, with a mix of on-site and remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and a focus on effective communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager role in a financial services or related industry, with a focus on digital marketing strategy and execution
- Compared to other digital marketing roles, this position offers a unique opportunity to work on sustainable and socially responsible initiatives
- Career progression opportunities may include senior marketing roles within Tusker or the wider Lloyds Banking Group
ASSUMPTION: Candidates with experience in similar roles within the financial services or related industries will be well-positioned for success in this role.
📝 Sample Projects
- Developing and implementing a social media strategy to increase engagement and reach for Tusker
- Optimizing the Tusker website to improve user experience and drive conversions
- Managing a digital marketing campaign to launch a new product or service offering
ASSUMPTION: These sample projects demonstrate the range of digital marketing activities and initiatives that the successful candidate may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the marketing function at Tusker?
- How does Tusker approach sustainability and social responsibility in its marketing efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lloyds Banking Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment for this role?
ASSUMPTION: These questions are designed to provide insight into the role, team, and company culture, as well as the expectations and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your CV and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your achievements in previous roles, demonstrating your ability to drive results and impact
- Be ready to discuss your understanding of Tusker's business and digital marketing challenges during the interview process
- Follow up with the HR team after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
