U.S. Content Manager

📌 Core Information

🔹 Job Title: U.S. Content Manager

🔹 Company: The Premier League

🔹 Location: New York City, U.S.

🔹 Job Type: Full-Time

🔹 Category: Digital

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving U.S. audience growth and engagement for the Premier League across multiple platforms
• Managing localized content and operated social media channels in the U.S.
• Overseeing the Premier League’s creator programs and influencer management
• Collaborating with cross-functional teams to develop strategies for reaching new fans

ASSUMPTION: This role requires a strong understanding of the U.S. sports market and cultural nuances, as well as experience in content creation, social media management, and influencer marketing.

📋 Key Responsibilities

✅ Day-to-day management of localized content and operated social media channels in the U.S.

✅ Overseeing the Premier League’s creator programs and influencer management in the U.S.

✅ Building and strengthening relationships with social media platforms in the U.S.

✅ Collaborating with colleagues to develop strategies for attracting younger audiences

✅ Coordinating monthly reporting for localised channels and supporting colleagues with audience analysis

✅ Supporting the development and delivery of the Premier League’s Future Fans strategy in the U.S.

ASSUMPTION: This role involves working closely with various teams and stakeholders, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in sports content and marketing, with a strong focus on the U.S. market

Required Skills:

• Proven experience in content creation and delivery
• Excellent understanding of social media platforms and trends
• Strong creative eye and appreciation for quality execution
• Experience working with insight, analytics, and trends
• Excellent organizational skills and the ability to manage multiple work streams
• Strong interpersonal and communication skills
• Keen sports fan with a solid knowledge of the Premier League

Preferred Skills:

• Experience working with agencies and managing external partners
• Fluency in Spanish or another relevant language

ASSUMPTION: Candidates with experience in the U.S. sports industry and a deep understanding of the local market will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year, dependent on experience

Benefits:

• Hybrid working model
• Competitive salary and benefits package
• Opportunities for professional development and growth

Working Hours: Full-time, with flexible hours and the ability to work remotely on some days

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the U.S. and takes into account the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: The Premier League is a professional football league in England, featuring 20 clubs. It is the most-watched sports league in the world, with a global audience of over 900 million homes in 189 countries.

Company Size: The Premier League has 20 member clubs and a central organization with around 400 employees.

Founded: The Premier League was founded in 1992, following the decision of the Football League First Division clubs to break away from the Football League and form their own league.

Company Description:

• The Premier League is responsible for organizing the competition and its Handbook, managing centralized broadcast and commercial rights, and supporting youth development, community programs, and international development work.
• The League strives to create an inclusive culture where talent can flourish and open its doors to those who share its values.
• The Premier League is an equal opportunities employer and encourages applications from women, people from minority ethnic communities, LGBTQ+ people, and disabled people.

Company Specialties:

• Football competition organization
• Broadcast and commercial rights management
• Youth development and community support
• International development work

Company Website: https://www.premierleague.com/

ASSUMPTION: The Premier League is a well-established and respected organization in the global sports industry, with a strong focus on growing its audience and engaging fans worldwide.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and progression within the organization

Reporting Structure: This role reports to the global Head of Fan Development and has a dotted reporting line to the Managing Director, U.S.

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

• Potential for career progression within the digital media and audience development team
• Opportunities to work on high-profile projects and initiatives
• Possibility to expand the role's responsibilities based on performance and organizational needs

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and fast-paced environment, with the chance to make a significant impact on the Premier League's U.S. audience growth and engagement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York City

Office Location(s): 57 North Wharf Road, London, England W2 1HQ, GB

Geographic Context:

• New York City is a major global hub for sports, media, and entertainment
• The office is located in a vibrant and dynamic neighborhood, with easy access to public transportation and amenities
• The city offers a diverse range of cultural, culinary, and recreational experiences

Work Schedule: Full-time, with flexible hours and the ability to work remotely on some days

ASSUMPTION: The New York City office provides a stimulating and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Premier League's careers page
• Phone or video screening with the hiring manager
• In-depth interview with the global Head of Fan Development and other relevant stakeholders
• Final interview with the Managing Director, U.S.

Key Assessment Areas:

• Cultural fit and alignment with the Premier League's values
• Understanding of the U.S. sports market and audience trends
• Content creation and delivery skills
• Ability to manage and collaborate with external partners and agencies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for sports and the Premier League
• Showcase your understanding of the U.S. sports market and audience trends

ATS Keywords: U.S. audience growth, content management, social media, influencer marketing, sports marketing, digital media, fan engagement, creator programs

ASSUMPTION: The Premier League's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
• Content creation and management tools (e.g., Hootsuite, Buffer, Canva)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Brand24)

ASSUMPTION: The successful candidate will have experience working with relevant social media platforms, content creation tools, and analytics tools to manage and grow audiences effectively.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Innovation
• Teamwork

Work Style:

• Collaborative and inclusive
• Dynamic and fast-paced
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you demonstrate integrity and respect in your daily work?
• Can you provide an example of a time when you drove innovation and excellence in your role?
• How do you collaborate effectively with external partners and agencies?

ASSUMPTION: The Premier League values a diverse and inclusive work environment, where employees can thrive and contribute to the organization's success.

⚠️ Potential Challenges

• Managing multiple work streams and priorities effectively
• Adapting to the dynamic and fast-paced nature of the sports industry
• Balancing the needs and expectations of various stakeholders, including clubs, broadcast licensees, and brand partners
• Navigating the unique cultural nuances and trends of the U.S. sports market

ASSUMPTION: The successful candidate will possess strong organizational skills, adaptability, and the ability to manage multiple priorities effectively to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on the U.S. market and the opportunity to drive audience growth and engagement for the Premier League
• Similar roles in other organizations may have a broader or more global focus, with less emphasis on the U.S. market
• Career progression in this role may lead to opportunities in global fan development or digital media strategy within the Premier League

ASSUMPTION: This role offers a unique opportunity to specialize in the U.S. sports market and drive meaningful impact for the Premier League.

📝 Sample Projects

• Developing and executing a targeted social media campaign to engage younger audiences in the U.S.
• Managing the Premier League's creator program in the U.S., including talent identification, onboarding, and content management
• Collaborating with clubs, broadcast licensees, and brand partners to deliver high-impact, market-specific content and activations

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and opportunities available in this role, requiring a versatile and adaptable skill set.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader digital media and audience development strategy for the Premier League?
• What opportunities are there for professional development and growth within the organization?
• How does the Premier League support its employees in balancing work and personal life?
• What are the key challenges facing the U.S. market for the Premier League, and how can this role address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Premier League's careers page by June 22, 2025
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the Premier League, its U.S. market, and its digital media strategy
• Follow up with the hiring manager after your interview to express your interest in the role and the organization

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.