📌 Core Information
🔹 Job Title: UA and Performance Marketing Manager
🔹 Company: Halfbrick Studios
🔹 Location: Remote (Worldwide)
🔹 Job Type: Full-Time
🔹 Category: Computer Games
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Acquiring high-value players across mobile titles
- Leading strategy, execution, and optimization of user acquisition campaigns
- Collaborating with marketing, product, creative, and analytics teams
- Analyzing and optimizing campaign performance based on key KPIs
- Identifying new opportunities to scale player base sustainably
ASSUMPTION: This role requires a strong understanding of growth metrics, performance KPIs, and experience running paid campaigns across multiple channels.
📋 Key Responsibilities
✅ Plan, launch, and manage user acquisition campaigns across major channels
✅ Analyze and optimize campaign performance based on key KPIs
✅ Collaborate with creative team to guide ad concepts and iterate on high-performing assets
✅ Work closely with product and data teams to align acquisition efforts with in-game performance and monetisation goals
✅ Own budgets, pacing, and performance reporting for active campaigns
✅ A/B test creative, copy, targeting, and placements to continuously improve results
✅ Monitor industry trends, competitor strategies, and platform changes to stay ahead
✅ Identify new opportunities and channels to scale player base sustainably
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in user acquisition or performance marketing, preferably in the gaming industry
Required Skills:
- Confident running and optimizing paid campaigns across key channels
- Strong understanding of growth metrics and performance KPIs
- Familiarity with attribution and analytics tools (e.g., Appsflyer, Firebase)
- Analytical, detail-oriented, and comfortable working cross-functionally
- Up-to-date with UA trends, privacy changes, and best practices
Preferred Skills:
- Experience with global campaigns and scaling live titles
- Knowledge of creative testing and playable ads
- Comfortable briefing and giving feedback on ad creatives
- Interest in mobile games and pop culture
- Experience supporting soft launches or new game releases
ASSUMPTION: Candidates with a genuine passion for games, particularly Halfbrick's games, will be highly valued.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Mental health support program
- Flexible working options
- Annual global meetups and game jams
- Annual bonuses
- Extra leave, including charity and meditation leave
Working Hours: Full-time (40 hours per week), flexible schedule
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Halfbrick Studios is a leading developer of mobile games, known for iconic titles like Fruit Ninja and Jetpack Joyride. The gaming industry is highly competitive and fast-paced, with a strong focus on innovation and creativity.
Company Size: Halfbrick Studios has 51-200 employees, providing a mid-sized company environment that offers both structure and opportunities for growth.
Founded: Halfbrick Studios was founded in 2001 in Australia and has since expanded globally, with team members from all corners of the world.
Company Description:
- Halfbrick Studios is known for creating games that people genuinely love and enjoy playing.
- The company fosters a vibrant, collaborative, and fun work environment, with a focus on training and professional growth.
- Halfbrick Studios offers 100% company transparency, mental health support, and flexible working options.
Company Specialties:
- Game development
- Mobile gaming
- User acquisition and marketing
- Creative and innovative design
Company Website: http://www.halfbrick.com
ASSUMPTION: Halfbrick Studios' success is built on its ability to create engaging and innovative games that resonate with players worldwide.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in user acquisition and performance marketing within the gaming industry.
Reporting Structure: The UA and Performance Marketing Manager will report directly to the Head of Marketing and work closely with various teams, including product, creative, and analytics.
Work Arrangement: This is a fully remote position, allowing for global applicants and a flexible work arrangement.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department as the company grows.
- Opportunity to work on iconic games and contribute to their success.
- Chance to collaborate with and learn from experienced professionals in the gaming industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- Halfbrick Studios has a global presence, with team members from various countries and time zones.
- The company fosters a collaborative and inclusive work environment, regardless of location.
- Applicants can expect to work with team members from diverse backgrounds and cultures.
Work Schedule: Full-time (40 hours per week), with a flexible schedule that allows for a healthy work-life balance.
ASSUMPTION: The fully remote work environment at Halfbrick Studios allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Understanding of user acquisition strategies and growth metrics
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and passion for games
Application Tips:
- Highlight relevant experience and achievements in user acquisition and performance marketing.
- Tailor your resume and cover letter to demonstrate your passion for games and Halfbrick Studios' titles.
- Prepare examples of successful campaigns or projects that showcase your skills and experience.
ATS Keywords: User Acquisition, Performance Marketing, Campaign Management, Growth Metrics, Mobile Games, Cross-Functional Collaboration, Analytics, Attribution Tools
ASSUMPTION: The application process at Halfbrick Studios is designed to assess candidates' skills, experience, and cultural fit, with a focus on their passion for games and the company's titles.
🛠️ Tools & Technologies
- Attribution tools: Appsflyer, Firebase
- Analytics tools: Google Analytics, Mixpanel
- Ad platforms: Meta, Google Ads, TikTok, Unity Ads, IronSource
- Project management tools: Asana, Trello
- Communication tools: Slack, Microsoft Teams
ASSUMPTION: The tools and technologies required for this role are standard in the gaming industry and can be learned or mastered by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Passion for games and entertainment
- Continuous learning and improvement
Work Style:
- Flexible and adaptable
- Data-driven and analytical
- Creative and innovative
- Collaborative and communicative
Self-Assessment Questions:
- Do you have a genuine passion for games, particularly Halfbrick's titles?
- Are you comfortable working in a fully remote, global team environment?
- Do you thrive in a data-driven, analytical role and enjoy optimizing campaigns based on performance metrics?
ASSUMPTION: Candidates who are passionate about games, creative, collaborative, and adaptable will be well-suited to Halfbrick Studios' work environment and company culture.
⚠️ Potential Challenges
- Managing user acquisition campaigns across multiple channels and platforms
- Keeping up with industry trends, competitor strategies, and platform changes
- Balancing the need for growth with the need to maintain a high-quality player base
- Collaborating effectively with remote team members from diverse backgrounds and time zones
ASSUMPTION: The challenges associated with this role are typical of user acquisition and performance marketing positions within the gaming industry.
📈 Similar Roles Comparison
- This role is similar to other User Acquisition and Performance Marketing Manager positions within the gaming industry, but may have a greater focus on global campaigns and scaling live titles.
- Industry-specific context: The gaming industry is highly competitive, with a strong focus on innovation, creativity, and engagement.
- Career path comparison: This role can lead to advancement within the marketing department or other areas of the company, depending on the candidate's skills, experience, and interests.
ASSUMPTION: While this role shares similarities with other user acquisition and performance marketing positions, its focus on global campaigns and scaling live titles sets it apart.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new mobile game launch
- Optimizing a live title's user acquisition strategy to improve key KPIs and increase player retention
- Collaborating with the creative team to develop and test new ad concepts for an upcoming game release
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Halfbrick Studios support the mental health and well-being of its employees?
- What opportunities are there for professional growth and development within the company?
- How does Halfbrick Studios approach work-life balance for its remote employees?
- Can you provide examples of successful user acquisition campaigns that the company has run in the past?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and passion for games
- Prepare examples of successful campaigns or projects that demonstrate your skills and experience
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
