UA Marketing Lead

📌 Core Information

🔹 Job Title: UA Marketing Lead

🔹 Company: Soba

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (EU)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading user acquisition strategy across multiple paid channels
• Independently creating and iterating on ad creatives
• Analyzing campaign data and optimizing for performance and ROI
• Exploring and evaluating emerging channels, platforms, and growth opportunities
• Working cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving growth through user acquisition.

📋 Key Responsibilities

✅ Developing and leading user acquisition strategy across multiple paid channels (TikTok, Meta, Google, and other potential channels)

✅ Independently creating and iterating on ad creatives

✅ Analyzing campaign data, identifying trends, and optimizing for performance and ROI

✅ Exploring and evaluating emerging channels, platforms, and growth opportunities

✅ Owning budgeting, forecasting, and reporting for UA performance

✅ Working cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and decision-making skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on user acquisition experience, ideally in gaming, consumer apps, or mobile-first products

Required Skills:

• Proven track record in user acquisition and growth marketing
• Strong analytical skills and data-driven mindset
• Excellent creative skills and ability to produce engaging ad content
• Familiarity with key UA metrics (CPI, ROAS, LTV, retention, etc.)
• Experience working in a startup or small team environment

Preferred Skills:

• Fluency in German (for better communication with the local team and users)
• Experience with no-code game-making tools

ASSUMPTION: While not explicitly stated, familiarity with the gaming industry and its trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Lead with 5-10 years of experience in Germany)

Benefits:

• Fully remote within the EU
• Equity packages for all employees
• Full equipment setup (Apple)
• Small, high-ownership team with a lot of autonomy

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Germany, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small, high-ownership team)

Founded: 2019 (Founded by successful repeat entrepreneurs)

Company Description:

• Soba is an online multiplayer open-world and gaming platform with no-code game-making tools
• The company aims to make game creation accessible to everyone, on every platform, not just professionals using complex tools on PCs
• Soba supports creators with fair economics and is funded by top VCs

Company Specialties:

• Multiplayer open-world gaming platform
• No-code game-making tools
• User acquisition and growth marketing

Company Website: soba.xyz

ASSUMPTION: Soba's focus on accessibility and fairness in game creation sets it apart in the gaming industry.

📊 Role Analysis

Career Level: Marketing Lead (Mid-level to Senior)

Reporting Structure: This role reports directly to the CEO or a high-level executive, given the small team size

Work Arrangement: Fully remote within the EU, with flexible working hours

Growth Opportunities:

• As Soba grows, there may be opportunities to expand the marketing team and take on a more senior role
• Gaining experience in user acquisition and growth marketing for a gaming platform can open doors to other roles in the industry

ASSUMPTION: Given Soba's small team size, this role offers a high degree of ownership and growth potential.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Berlin, Germany (Headquarters)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The cost of living in Berlin is generally lower than in other major European cities
• Germany offers a high quality of life, with strong social welfare systems and excellent healthcare

Work Schedule: Flexible, with a focus on results and output rather than hours worked

ASSUMPTION: While the role is fully remote, there may be occasional in-person meetings or events in Berlin.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment (creative brief or data analysis task)
• Final interview with the CEO or a high-level executive

Key Assessment Areas:

• Creative skills and ability to produce engaging ad content
• Analytical skills and data-driven mindset
• Understanding of user acquisition strategies and growth marketing
• Cultural fit and alignment with Soba's values

Application Tips:

• Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience
• Showcase your creative skills by including a portfolio or examples of your work
• Demonstrate your understanding of the gaming industry and Soba's platform

ATS Keywords: User Acquisition, Growth Marketing, Paid Channels, Ad Creatives, Campaign Optimization, Emerging Channels, Gaming Industry, No-Code Game-Making Tools

ASSUMPTION: Soba's hiring process is likely to be fast-paced and iterative, given the company's small size and focus on agility.

🛠️ Tools & Technologies

• Ad platforms: TikTok, Meta, Google Ads, and other potential channels
• Analytics tools: Google Analytics, Mixpanel, or similar
• Creative tools: Canva, Adobe Creative Suite, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may evolve as the role and the company grow.

👔 Cultural Fit Considerations

Company Values:

• Accessibility: Making game creation available to everyone
• Fairness: Supporting creators with fair economics
• Innovation: Continuously exploring and evaluating emerging channels and platforms
• Collaboration: Working cross-functionally to align on growth priorities

Work Style:

• High-ownership: Employees have real ownership and autonomy in their roles
• Agile: The company moves fast and experiments with new ideas
• Remote-friendly: The team works remotely and values asynchronous communication

Self-Assessment Questions:

• Do you align with Soba's mission to make game creation accessible to everyone?
• Are you comfortable working independently and taking ownership of projects?
• Do you thrive in a fast-paced, agile environment and enjoy experimenting with new ideas?

ASSUMPTION: Soba's small team size and high-ownership culture require candidates who are self-motivated, proactive, and comfortable working independently.

⚠️ Potential Challenges

• Managing a high workload and multiple responsibilities in a small team
• Balancing creative and analytical aspects of the role, which may require wearing different hats
• Adapting to a fast-paced, iterative work environment with frequent changes and priorities
• Potential language barriers, as the team may not all speak English as a first language

ASSUMPTION: While Soba offers a high degree of ownership and growth potential, the role may also come with challenges related to workload and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of creative and analytical skills
• While the role is focused on user acquisition, it also involves exploring new channels and platforms, making it unique within the gaming industry
• As a Marketing Lead in a small, high-ownership team, this role offers more autonomy and growth potential than similar roles in larger organizations

ASSUMPTION: This role is distinct from other marketing positions due to its focus on the gaming industry, user acquisition, and the unique work environment at Soba.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new game launch on TikTok
• Analyzing campaign data to identify trends and optimize performance and ROI for a key channel
• Exploring and evaluating emerging channels, such as short-form video platforms or social gaming apps

ASSUMPTION: These sample projects are based on the responsibilities and requirements outlined in the job description and may vary depending on the specific needs of the company.

❓ Key Questions to Ask During Interview

• How does Soba plan to expand its user base in the next year, and how will this role contribute to that growth?
• What are the most significant challenges the marketing team has faced in the past, and how were they addressed?
• How does Soba support the professional development and growth of its employees?
• What is the team's approach to collaboration and communication, given the fully remote work environment?
• How does Soba differentiate itself from other gaming platforms, and what unique opportunities does that present for this role?

ASSUMPTION: These questions are designed to provide insight into the company's growth plans, team dynamics, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience, as well as your creative and analytical skills
• Prepare a portfolio or examples of your work that demonstrate your ability to produce engaging ad content and optimize campaign performance
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.