π Core Information
πΉ Job Title: UA Marketing Lead
πΉ Company: Soba
πΉ Location: Germany (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 11, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Fully Remote (EU)
π Job Overview
Key aspects of this role include:
- Developing and leading user acquisition strategy across multiple paid channels
- Independently creating and iterating on ad creatives
- Analyzing campaign data and optimizing for performance and ROI
- Exploring and evaluating emerging channels, platforms, and growth opportunities
- Working cross-functionally with product and community teams to align on growth priorities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving growth through user acquisition.
π Key Responsibilities
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Developing and leading user acquisition strategy across multiple paid channels (TikTok, Meta, Google, and other potential channels)
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Independently creating and iterating on ad creatives
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Analyzing campaign data, identifying trends, and optimizing for performance and ROI
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Exploring and evaluating emerging channels, platforms, and growth opportunities
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Owning budgeting, forecasting, and reporting for UA performance
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Working cross-functionally with product and community teams to align on growth priorities
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and decision-making skills.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on user acquisition experience, ideally in gaming, consumer apps, or mobile-first products
Required Skills:
- Proven track record in user acquisition and growth marketing
- Strong analytical skills and data-driven mindset
- Excellent creative skills and ability to produce engaging ad content
- Familiarity with key UA metrics (CPI, ROAS, LTV, retention, etc.)
- Experience working in a startup or small team environment
Preferred Skills:
- Fluency in German (for better communication with the local team and users)
- Experience with no-code game-making tools
ASSUMPTION: While not explicitly stated, familiarity with the gaming industry and its trends would be beneficial for this role.
π° Compensation & Benefits
Salary Range: β¬70,000 - β¬90,000 per year (based on industry standards for a Marketing Lead with 5-10 years of experience in Germany)
Benefits:
- Fully remote within the EU
- Equity packages for all employees
- Full equipment setup (Apple)
- Small, high-ownership team with a lot of autonomy
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Germany, with consideration for the candidate's experience level.
π Applicant Insights
π Company Context
Industry: Technology, Information, and Internet
Company Size: 11-50 employees (Small, high-ownership team)
Founded: 2019 (Founded by successful repeat entrepreneurs)
Company Description:
- Soba is an online multiplayer open-world and gaming platform with no-code game-making tools
- The company aims to make game creation accessible to everyone, on every platform, not just professionals using complex tools on PCs
- Soba supports creators with fair economics and is funded by top VCs
Company Specialties:
- Multiplayer open-world gaming platform
- No-code game-making tools
- User acquisition and growth marketing
Company Website: soba.xyz
ASSUMPTION: Soba's focus on accessibility and fairness in game creation sets it apart in the gaming industry.
π Role Analysis
Career Level: Marketing Lead (Mid-level to Senior)
Reporting Structure: This role reports directly to the CEO or a high-level executive, given the small team size
Work Arrangement: Fully remote within the EU, with flexible working hours
Growth Opportunities:
- As Soba grows, there may be opportunities to expand the marketing team and take on a more senior role
- Gaining experience in user acquisition and growth marketing for a gaming platform can open doors to other roles in the industry
ASSUMPTION: Given Soba's small team size, this role offers a high degree of ownership and growth potential.
π Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): Berlin, Germany (Headquarters)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The cost of living in Berlin is generally lower than in other major European cities
- Germany offers a high quality of life, with strong social welfare systems and excellent healthcare
Work Schedule: Flexible, with a focus on results and output rather than hours worked
ASSUMPTION: While the role is fully remote, there may be occasional in-person meetings or events in Berlin.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment (creative brief or data analysis task)
- Final interview with the CEO or a high-level executive
Key Assessment Areas:
- Creative skills and ability to produce engaging ad content
- Analytical skills and data-driven mindset
- Understanding of user acquisition strategies and growth marketing
- Cultural fit and alignment with Soba's values
Application Tips:
- Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience
- Showcase your creative skills by including a portfolio or examples of your work
- Demonstrate your understanding of the gaming industry and Soba's platform
ATS Keywords: User Acquisition, Growth Marketing, Paid Channels, Ad Creatives, Campaign Optimization, Emerging Channels, Gaming Industry, No-Code Game-Making Tools
ASSUMPTION: Soba's hiring process is likely to be fast-paced and iterative, given the company's small size and focus on agility.
π οΈ Tools & Technologies
- Ad platforms: TikTok, Meta, Google Ads, and other potential channels
- Analytics tools: Google Analytics, Mixpanel, or similar
- Creative tools: Canva, Adobe Creative Suite, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used may evolve as the role and the company grow.
π Cultural Fit Considerations
Company Values:
- Accessibility: Making game creation available to everyone
- Fairness: Supporting creators with fair economics
- Innovation: Continuously exploring and evaluating emerging channels and platforms
- Collaboration: Working cross-functionally to align on growth priorities
Work Style:
- High-ownership: Employees have real ownership and autonomy in their roles
- Agile: The company moves fast and experiments with new ideas
- Remote-friendly: The team works remotely and values asynchronous communication
Self-Assessment Questions:
- Do you align with Soba's mission to make game creation accessible to everyone?
- Are you comfortable working independently and taking ownership of projects?
- Do you thrive in a fast-paced, agile environment and enjoy experimenting with new ideas?
ASSUMPTION: Soba's small team size and high-ownership culture require candidates who are self-motivated, proactive, and comfortable working independently.
β οΈ Potential Challenges
- Managing a high workload and multiple responsibilities in a small team
- Balancing creative and analytical aspects of the role, which may require wearing different hats
- Adapting to a fast-paced, iterative work environment with frequent changes and priorities
- Potential language barriers, as the team may not all speak English as a first language
ASSUMPTION: While Soba offers a high degree of ownership and growth potential, the role may also come with challenges related to workload and adaptability.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of creative and analytical skills
- While the role is focused on user acquisition, it also involves exploring new channels and platforms, making it unique within the gaming industry
- As a Marketing Lead in a small, high-ownership team, this role offers more autonomy and growth potential than similar roles in larger organizations
ASSUMPTION: This role is distinct from other marketing positions due to its focus on the gaming industry, user acquisition, and the unique work environment at Soba.
π Sample Projects
- Developing and executing a user acquisition campaign for a new game launch on TikTok
- Analyzing campaign data to identify trends and optimize performance and ROI for a key channel
- Exploring and evaluating emerging channels, such as short-form video platforms or social gaming apps
ASSUMPTION: These sample projects are based on the responsibilities and requirements outlined in the job description and may vary depending on the specific needs of the company.
β Key Questions to Ask During Interview
- How does Soba plan to expand its user base in the next year, and how will this role contribute to that growth?
- What are the most significant challenges the marketing team has faced in the past, and how were they addressed?
- How does Soba support the professional development and growth of its employees?
- What is the team's approach to collaboration and communication, given the fully remote work environment?
- How does Soba differentiate itself from other gaming platforms, and what unique opportunities does that present for this role?
ASSUMPTION: These questions are designed to provide insight into the company's growth plans, team dynamics, and the specific challenges and opportunities presented by this role.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience, as well as your creative and analytical skills
- Prepare a portfolio or examples of your work that demonstrate your ability to produce engaging ad content and optimize campaign performance
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.