Soba logo

UA Marketing Lead

Soba
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: UA Marketing Lead

πŸ”Ή Company: Soba

πŸ”Ή Location: Germany (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote (EU)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading user acquisition strategy across multiple paid channels
  • Independently creating and iterating on ad creatives
  • Analyzing campaign data and optimizing for performance and ROI
  • Exploring and evaluating emerging channels, platforms, and growth opportunities
  • Working cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on driving growth through user acquisition.

πŸ“‹ Key Responsibilities

βœ… Developing and leading user acquisition strategy across multiple paid channels (TikTok, Meta, Google, and other potential channels)

βœ… Independently creating and iterating on ad creatives

βœ… Analyzing campaign data, identifying trends, and optimizing for performance and ROI

βœ… Exploring and evaluating emerging channels, platforms, and growth opportunities

βœ… Owning budgeting, forecasting, and reporting for UA performance

βœ… Working cross-functionally with product and community teams to align on growth priorities

ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and decision-making skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of hands-on user acquisition experience, ideally in gaming, consumer apps, or mobile-first products

Required Skills:

  • Proven track record in user acquisition and growth marketing
  • Strong analytical skills and data-driven mindset
  • Excellent creative skills and ability to produce engaging ad content
  • Familiarity with key UA metrics (CPI, ROAS, LTV, retention, etc.)
  • Experience working in a startup or small team environment

Preferred Skills:

  • Fluency in German (for better communication with the local team and users)
  • Experience with no-code game-making tools

ASSUMPTION: While not explicitly stated, familiarity with the gaming industry and its trends would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Lead with 5-10 years of experience in Germany)

Benefits:

  • Fully remote within the EU
  • Equity packages for all employees
  • Full equipment setup (Apple)
  • Small, high-ownership team with a lot of autonomy

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Germany, with consideration for the candidate's experience level.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small, high-ownership team)

Founded: 2019 (Founded by successful repeat entrepreneurs)

Company Description:

  • Soba is an online multiplayer open-world and gaming platform with no-code game-making tools
  • The company aims to make game creation accessible to everyone, on every platform, not just professionals using complex tools on PCs
  • Soba supports creators with fair economics and is funded by top VCs

Company Specialties:

  • Multiplayer open-world gaming platform
  • No-code game-making tools
  • User acquisition and growth marketing

Company Website: soba.xyz

ASSUMPTION: Soba's focus on accessibility and fairness in game creation sets it apart in the gaming industry.

πŸ“Š Role Analysis

Career Level: Marketing Lead (Mid-level to Senior)

Reporting Structure: This role reports directly to the CEO or a high-level executive, given the small team size

Work Arrangement: Fully remote within the EU, with flexible working hours

Growth Opportunities:

  • As Soba grows, there may be opportunities to expand the marketing team and take on a more senior role
  • Gaining experience in user acquisition and growth marketing for a gaming platform can open doors to other roles in the industry

ASSUMPTION: Given Soba's small team size, this role offers a high degree of ownership and growth potential.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): Berlin, Germany (Headquarters)

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech scene
  • The cost of living in Berlin is generally lower than in other major European cities
  • Germany offers a high quality of life, with strong social welfare systems and excellent healthcare

Work Schedule: Flexible, with a focus on results and output rather than hours worked

ASSUMPTION: While the role is fully remote, there may be occasional in-person meetings or events in Berlin.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • Technical assessment (creative brief or data analysis task)
  • Final interview with the CEO or a high-level executive

Key Assessment Areas:

  • Creative skills and ability to produce engaging ad content
  • Analytical skills and data-driven mindset
  • Understanding of user acquisition strategies and growth marketing
  • Cultural fit and alignment with Soba's values

Application Tips:

  • Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience
  • Showcase your creative skills by including a portfolio or examples of your work
  • Demonstrate your understanding of the gaming industry and Soba's platform

ATS Keywords: User Acquisition, Growth Marketing, Paid Channels, Ad Creatives, Campaign Optimization, Emerging Channels, Gaming Industry, No-Code Game-Making Tools

ASSUMPTION: Soba's hiring process is likely to be fast-paced and iterative, given the company's small size and focus on agility.

πŸ› οΈ Tools & Technologies

  • Ad platforms: TikTok, Meta, Google Ads, and other potential channels
  • Analytics tools: Google Analytics, Mixpanel, or similar
  • Creative tools: Canva, Adobe Creative Suite, or similar
  • Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may evolve as the role and the company grow.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accessibility: Making game creation available to everyone
  • Fairness: Supporting creators with fair economics
  • Innovation: Continuously exploring and evaluating emerging channels and platforms
  • Collaboration: Working cross-functionally to align on growth priorities

Work Style:

  • High-ownership: Employees have real ownership and autonomy in their roles
  • Agile: The company moves fast and experiments with new ideas
  • Remote-friendly: The team works remotely and values asynchronous communication

Self-Assessment Questions:

  • Do you align with Soba's mission to make game creation accessible to everyone?
  • Are you comfortable working independently and taking ownership of projects?
  • Do you thrive in a fast-paced, agile environment and enjoy experimenting with new ideas?

ASSUMPTION: Soba's small team size and high-ownership culture require candidates who are self-motivated, proactive, and comfortable working independently.

⚠️ Potential Challenges

  • Managing a high workload and multiple responsibilities in a small team
  • Balancing creative and analytical aspects of the role, which may require wearing different hats
  • Adapting to a fast-paced, iterative work environment with frequent changes and priorities
  • Potential language barriers, as the team may not all speak English as a first language

ASSUMPTION: While Soba offers a high degree of ownership and growth potential, the role may also come with challenges related to workload and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong balance of creative and analytical skills
  • While the role is focused on user acquisition, it also involves exploring new channels and platforms, making it unique within the gaming industry
  • As a Marketing Lead in a small, high-ownership team, this role offers more autonomy and growth potential than similar roles in larger organizations

ASSUMPTION: This role is distinct from other marketing positions due to its focus on the gaming industry, user acquisition, and the unique work environment at Soba.

πŸ“ Sample Projects

  • Developing and executing a user acquisition campaign for a new game launch on TikTok
  • Analyzing campaign data to identify trends and optimize performance and ROI for a key channel
  • Exploring and evaluating emerging channels, such as short-form video platforms or social gaming apps

ASSUMPTION: These sample projects are based on the responsibilities and requirements outlined in the job description and may vary depending on the specific needs of the company.

❓ Key Questions to Ask During Interview

  • How does Soba plan to expand its user base in the next year, and how will this role contribute to that growth?
  • What are the most significant challenges the marketing team has faced in the past, and how were they addressed?
  • How does Soba support the professional development and growth of its employees?
  • What is the team's approach to collaboration and communication, given the fully remote work environment?
  • How does Soba differentiate itself from other gaming platforms, and what unique opportunities does that present for this role?

ASSUMPTION: These questions are designed to provide insight into the company's growth plans, team dynamics, and the specific challenges and opportunities presented by this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your user acquisition and growth marketing experience, as well as your creative and analytical skills
  • Prepare a portfolio or examples of your work that demonstrate your ability to produce engaging ad content and optimize campaign performance
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.