📌 Core Information
🔹 Job Title: UFS Marketing Operator & Digital Manager Andina & CAM
🔹 Company: Unilever
🔹 Location: Bogota Office (Paralelo 108), Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Attracting operators through valuable content and experiences
- Managing a team of 5 coordinators + Intern
- Driving growth strategies and gaining insights on operator experience
- Collaborating with various teams such as Trade Marketing, Chef, Brand & Innovation, Business Intelligence, CMI, CD, and Digital Demand Creation
ASSUMPTION: This role requires a strategic mindset, business acumen, and strong customer centricity to effectively attract, engage, and retain operators.
📋 Key Responsibilities
✅ Attract operators by creating and delivering valuable content and experiences tailored to them
✅ Turn leads into hot leads by creating valuable content and experiences tailored to them
✅ Manage a team of 5 coordinators + Intern, identifying leadership approach within each member
✅ Be responsible and leader of the brands and the business
✅ Lead UFS digital organization mindset, playing as a role model to other areas
✅ Manage stakeholders, including multifunctional teams, direct reports, leadership, sales/trade, and retail
ASSUMPTION: This role involves a high level of stakeholder management, team leadership, and digital transformation, requiring strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 5-10 years of experience in marketing, with a focus on digital marketing and content creation
Required Skills:
- Advanced English
- Marketing background
- High energy, enthusiasm, dynamism, result-driven, and operator-focused
Preferred Skills:
- Knowledge in Digital Marketing/Media Plans
- Analytical and leadership skills
ASSUMPTION: Candidates with a strong marketing background, advanced English skills, and a proven track record in digital marketing and content creation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: COP 150,000,000 - COP 200,000,000 per year (Based on experience and market standards for the role and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and entrepreneurial work environment
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits package is competitive and includes opportunities for professional growth and development.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the Food Service industry
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This role is part of the Unilever Food Solutions (UFS) business unit, which operates independently and has a turnover of about €3bn.
Founded: 1872 (Unilever), UFS operates as an independent Global Business Unit within Unilever
Company Description:
- Unilever is a global consumer goods company with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products.
- UFS is an independent Global Business Unit within Unilever, focusing on the professional foodservice channel with a unique business model that emphasizes chefs and field sales to drive demand creation with operators in a B2B setting.
- UFS operates with a different business model, with greater emphasis on executional excellence and consistent productivity improvements leading to significant value creation, enabled by the expertise in the professional foodservice channel.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a diverse portfolio of products. UFS operates as an independent business unit within Unilever, focusing on the professional foodservice channel and driving growth through digital marketing and content creation.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity for growth and development within UFS and Unilever
Reporting Structure: This role reports directly to the UFS Marketing Manager and manages a team of 5 coordinators + Intern
Work Arrangement: Full-time, on-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential for career progression within UFS or Unilever
- Opportunities to work on high-impact projects and drive business growth
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, high-impact projects, and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bogota Office (Paralelo 108), Colombia
Geographic Context:
- Bogota is the capital and largest city of Colombia, with a population of over 8 million people
- The office is located in the northern part of Bogota, in the Paralelo 108 area, which is known for its commercial and business activities
- The office is easily accessible by public transportation and has ample parking facilities
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The office provides a modern, collaborative work environment with state-of-the-art facilities, and the location offers easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the UFS Marketing Manager
Key Assessment Areas:
- Digital marketing and content creation skills
- Strategic thinking and business acumen
- Customer centricity and understanding of operator buying journeys
- Leadership and team management skills
- Stakeholder management and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills, as well as your experience in managing teams and stakeholders
- Be prepared to discuss your approach to attracting operators and driving growth through digital marketing and content creation
- Demonstrate your understanding of the UFS business model and the professional foodservice channel
ATS Keywords: Digital marketing, content creation, operator attraction, growth strategies, team management, stakeholder management, UFS, Unilever
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing and content creation skills, as well as their ability to manage teams and stakeholders. The application should be tailored to highlight these skills and demonstrate the candidate's understanding of the UFS business model and the professional foodservice channel.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The role requires proficiency in marketing automation platforms, content creation and design tools, social media management tools, and SEO and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Our purpose is to make sustainable living commonplace
- We believe in business as a force for good
- We act like an owner, always thinking about the long term
- We collaborate and put the team's success ahead of our own
- We are a diverse team and value different perspectives
Work Style:
- Entrepreneurial and dynamic
- Focused on speed, simplicity, and trust
- Hungry to grow both the business and our people
Self-Assessment Questions:
- Do you have a proven track record in digital marketing and content creation, with a focus on attracting and engaging operators in the professional foodservice channel?
- Are you a strong leader and team manager, with the ability to identify and develop leadership approaches within each team member?
- Do you have excellent stakeholder management and communication skills, with the ability to manage multifunctional teams, direct reports, leadership, sales/trade, and retail?
ASSUMPTION: Unilever and UFS value diversity, collaboration, and a dynamic work style. Candidates should assess their fit with the company values and work style, and be prepared to demonstrate their skills and experience in digital marketing, content creation, leadership, and stakeholder management.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing the need for speed and agility with the need for data-driven decision-making
- Navigating a transformational agenda and driving change within the organization
- Managing stakeholders with competing priorities and expectations
ASSUMPTION: This role presents several challenges, including managing a diverse team, balancing speed and agility with data-driven decision-making, driving change within the organization, and managing stakeholders with competing priorities and expectations.
📈 Similar Roles Comparison
- This role is unique within Unilever and the broader consumer goods industry, focusing specifically on the professional foodservice channel and operator attraction through digital marketing and content creation
- Similar roles in other industries may focus on consumer-facing marketing or e-commerce platforms, rather than the B2B professional foodservice channel
- Career progression in this role may lead to leadership positions within UFS or Unilever, with the opportunity to drive growth and innovation in the professional foodservice channel
ASSUMPTION: This role is unique within Unilever and the broader consumer goods industry, focusing specifically on the professional foodservice channel and operator attraction through digital marketing and content creation. Similar roles in other industries may have different focuses and career progression paths.
📝 Sample Projects
- Developing and executing a content marketing strategy to drive operator engagement and growth
- Creating and distributing valuable content across various digital channels to attract and engage operators
- Managing a team of coordinators to execute annual plans and drive business growth
- Collaborating with cross-functional teams to deliver integrated marketing campaigns and drive operator engagement
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on digital marketing, content creation, team management, and stakeholder collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current state of digital marketing and content creation within UFS, and how this role will drive growth and innovation in this area?
- How does UFS collaborate with other teams, such as Trade Marketing, Chef, Brand & Innovation, Business Intelligence, CMI, CD, and Digital Demand Creation, to deliver integrated marketing campaigns and drive operator engagement?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does UFS support the professional development and growth of its employees, and what opportunities exist for career progression within the organization?
- What is the work-life balance like for this role, and how does UFS support employees in maintaining a healthy work-life balance?
ASSUMPTION: These key questions will help candidates assess the fit of the role and the organization, and demonstrate their understanding of the business and their interest in driving growth and innovation through digital marketing and content creation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and content creation skills, as well as your experience in managing teams and stakeholders
- Prepare a portfolio or examples of your work in digital marketing and content creation, with a focus on attracting and engaging operators in the professional foodservice channel
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
