📌 Core Information
🔹 Job Title: UK Campaign Manager
🔹 Company: Criteo
🔹 Location: London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing digital advertising campaigns for agencies and brand direct clients
- Collaborating with internal and external stakeholders to ensure campaign success
- Optimizing accounts to improve performance and maximize revenue
- Analyzing performance metrics and KPIs to identify personalized solutions
- Providing excellent customer service and end-to-end support to clients
ASSUMPTION: This role requires a balance of technical expertise, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Manage digital advertising campaigns across a group of agencies and brand direct clients
✅ Collaborate with internal and external stakeholders to support clients through campaign activation stages
✅ Optimize accounts to improve performance for the advertiser and maximize revenue and margin
✅ Analyze performance metrics and KPIs to identify personalized solutions and ensure client goals are reached
✅ Work with Account Strategists on reporting and account optimizations
✅ Technical implementation and guidance of ad campaigns with clients’ KPIs in mind
✅ Proactively evaluate, analyze, and troubleshoot campaigns, anticipate main seasonality trends, and follow up on any ongoing issues
✅ Contribute to or oversee internal administrative tasks crucial to the continued expansion and growth of the business
ASSUMPTION: This role involves a mix of proactive campaign management, data analysis, and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of campaign management experience in AdTech or a media agency
Required Skills:
- Proven experience in campaign management within AdTech or a media agency
- Strong understanding of online ad serving concepts (CPC/ROAS/CVR/CTR/CPM/CPA/RTB/ROI)
- Familiarity with programmatic, commerce, and DSP platforms
- Excellent communication and customer service skills
- Strong technical writing skills and ability to convey technical concepts to non-technical partners
- Motivated self-starter with a consultative mindset and strategic thinking
Preferred Skills:
- Experience with Criteo's technology and platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid foundation in campaign management, with a focus on digital advertising and a strong understanding of online ad serving concepts.
💰 Compensation & Benefits
Salary Range: £35,000 - £50,000 per annum (Based on experience and industry standards)
Benefits:
- Competitive benefits package
- Flexible working hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a campaign manager role in the United Kingdom with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Criteo is a global leader in commerce media, enabling marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform.
Company Size: Criteo has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Criteo was founded in 2005 and has since grown into a publicly-traded company with a strong presence in the advertising services industry.
Company Description:
- Criteo's mission is to power the world's marketers with trusted and impactful advertising, encouraging discovery, innovation, and choice in an open internet.
- The company offers a comprehensive benefits package, including competitive salaries, flexible working hours, and professional development opportunities.
- Criteo fosters a caring culture that values diversity, inclusion, and employee wellbeing.
Company Specialties:
- Retargeting
- Internet advertising
- Recommendation
- Personalization
- Search
- Behavioral targeting
- Ecommerce
- CPC
- Global leader
- Programmatic
Company Website: criteo.com
ASSUMPTION: Criteo's focus on commerce media and its commitment to an open internet make it an attractive employer for candidates interested in the advertising industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in campaign management, seeking to advance their careers in the advertising industry.
Reporting Structure: The UK Campaign Manager will report directly to the Account Strategist and work closely with internal and external stakeholders.
Work Arrangement: This role offers remote work options, with flexible working hours and the opportunity to work from home or the office.
Growth Opportunities:
- Progression to senior campaign management roles or account management positions
- Expanding expertise in digital advertising and commerce media
- Developing leadership and mentoring skills
ASSUMPTION: This role provides opportunities for career growth and development within Criteo's expanding commerce media platform.
🌍 Location & Work Environment
Office Type: Criteo's London office is located in the heart of the city, providing a modern and collaborative work environment.
Office Location(s): 19 Wells Street, London, England W1T 3PQ, GB
Geographic Context:
- London is a major global hub for the advertising industry, offering ample opportunities for networking and professional growth.
- The city's vibrant culture and diverse communities provide a rich environment for personal and professional development.
- London's time zone (GMT) allows for effective collaboration with Criteo's global teams.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: London's central location and vibrant culture make it an attractive base for candidates seeking to advance their careers in the advertising industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Campaign management skills and experience
- Understanding of online ad serving concepts
- Communication and customer service skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Criteo's values
Application Tips:
- Highlight relevant campaign management experience and achievements
- Demonstrate a strong understanding of online ad serving concepts and programmatic advertising
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for behavioral and situational interview questions focused on campaign management and stakeholder communication
ATS Keywords: Campaign Management, AdTech, Media Agency, Online Ad Serving Concepts, Programmatic, DSP Platforms, Customer Service, Technical Writing, Strategic Thinking, Data Analysis, Performance Metrics, Account Optimization, Troubleshooting
ASSUMPTION: Criteo's application process is designed to assess candidates' technical skills, industry knowledge, and cultural fit for the role of UK Campaign Manager.
🛠️ Tools & Technologies
- Criteo's proprietary advertising platform
- Programmatic and DSP platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: Familiarity with Criteo's platform and other industry-standard tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Proactive and self-motivated
- Strong communicator and active listener
- Analytical and problem-solving mindset
- Adaptable and open to feedback
Self-Assessment Questions:
- Do I have a proven track record in campaign management within AdTech or a media agency?
- Am I comfortable working with various stakeholders and providing excellent customer service?
- Can I effectively communicate technical concepts to non-technical partners?
- Do I possess strong analytical skills and the ability to troubleshoot campaigns?
- Am I aligned with Criteo's company values and work style?
ASSUMPTION: Candidates who demonstrate a strong fit with Criteo's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Working with diverse stakeholders, necessitating excellent communication and adaptability
- Keeping up-to-date with industry trends and best practices, demanding continuous learning and development
- Balancing campaign optimization and growth opportunities with day-to-day tasks and administrative responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to campaign management and stakeholder collaboration.
📈 Similar Roles Comparison
- Unlike other campaign management roles, this position focuses specifically on the UK market and requires a strong understanding of the local advertising landscape
- Criteo's global presence and industry-leading platform provide unique opportunities for career growth and development
- This role offers a blend of technical expertise, stakeholder communication, and customer service, making it an attractive option for candidates seeking a well-rounded campaign management experience
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and industry preferences.
📝 Sample Projects
- Developing and executing a comprehensive campaign strategy for a major retail client, driving significant revenue growth and improving ROI
- Optimizing ad spend and targeting for a leading e-commerce brand, resulting in increased conversions and reduced cost per acquisition
- Collaborating with internal and external stakeholders to launch a new product campaign, exceeding client expectations and driving brand awareness
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the UK Campaign Manager.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the UK Campaign Manager role?
- How does this role collaborate with internal and external stakeholders, and what are the key priorities for these relationships?
- What are the most significant challenges facing the UK advertising market, and how can this role address them?
- How does Criteo support the professional development and growth of its campaign managers?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates a strong interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant campaign management experience and skills
- Prepare for interview questions focused on your campaign management experience, industry knowledge, and cultural fit with Criteo
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
