📌 Core Information
🔹 Job Title: Ultra Luxury Marketing Specialist
🔹 Company: General Motors
🔹 Location: Oshawa, Ontario, Canada (Hybrid - 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Canadian go-to-market strategy for Cadillac's ultra-luxury CELESTIQ vehicle
- Driving dealer engagement and high-end experiences to identify and engage ultra-high net worth individuals
- Collaborating cross-functionally with US Concierge team, Cadillac Canada, and certified dealers
- Executing a marketing plan targeting ultra-high net worth clients, generating leads, and driving sales
ASSUMPTION: This role requires a strong understanding of the ultra-luxury vehicle market and experience interacting with ultra-high net worth individuals. It also demands exceptional communication skills and the ability to work effectively across multiple teams and countries.
📋 Key Responsibilities
✅ Supporting the development and execution of the annual sales & marketing plan for CELESTIQ, including a Canadian GTM plan
✅ Building knowledge of the ultra-high net worth audience and competitors
✅ Becoming the brand ambassador for CELESTIQ in Canada, educating prospects, and connecting them with dealers and the concierge team
✅ Coordinating and executing event experiences that engage ultra-high net worth prospects
✅ Collaborating with the US Concierge team, Cadillac Canada, and certified Canadian CELESTIQ dealers to identify, track, and report on prospects
✅ Supporting the development of an ultra-high net worth client engagement strategy and product training for automotive dealers
✅ Supporting the development of a marketing plan that targets ultra-high net worth clients, creating awareness of CELESTIQ, generating leads, and driving sales
✅ Supporting the development of personalized communication strategies and surprise and delight opportunities
✅ Supporting the development of a delivery and after-sales customer experience process, working closely with the delivering dealer
ASSUMPTION: This role involves regular travel within Canada and to the US, as well as occasional irregular hours for events and experiences.
🎯 Required Qualifications
Education: Post-secondary education required
Experience: 3+ years of marketing or retail experience with quantifiable success in relevant automotive sales and/or marketing roles for ultra-luxury brands
Required Skills:
- Ability to engage and interact with ultra-high net worth audiences
- Drive for results and high sense of urgency
- Customer focus with high levels of service and attention to detail
- Professionalism with presence and confidence
- Ability to work cross-functionally and across countries and time zones
- Superior communication and follow-up skills
- Valid driver's license
Preferred Skills:
- Experience with luxury vehicle brands
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Estimated based on industry standards for similar roles)
Benefits:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental, and adoption leave
- Healthcare, dental, and vision benefits including health care spending account and wellness incentive
- Life insurance plans to cover you and your family
- Company and matching contributions to a Defined Contribution Pension plan
- GM Vehicle Purchase Plan for you, your family, and friends
Working Hours: Full-time, with regular travel and occasional irregular hours for events and experiences
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1908 (Over 110 years ago)
Company Description:
- General Motors (GM) is committed to creating a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM offers a wide range of products and services, including cars, trucks, and vehicle-related services
- GM is an open, inclusive company that values diversity and fosters an environment where everyone feels welcomed and valued
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established company with a long history in the automotive industry. It is likely that the company offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth within the luxury vehicle division
Reporting Structure: This role reports directly to the Cadillac Canada marketing team and works closely with the US Concierge team, Cadillac Canada, and certified dealers
Work Arrangement: Hybrid - 3 days on-site at the Oshawa or Markham Elevation Centre
Growth Opportunities:
- Potential to grow within the luxury vehicle division or move into other marketing roles within GM
- Opportunity to gain experience working with ultra-high net worth individuals and luxury brands
- Possibility to work on high-profile projects and events
ASSUMPTION: This role offers significant growth potential within the luxury vehicle division and the broader GM organization.
🌍 Location & Work Environment
Office Type: Hybrid - Oshawa Elevation Centre or Markham Elevation Centre
Office Location(s): Oshawa, Ontario, Canada (Primary) and Markham, Ontario, Canada (Secondary)
Geographic Context:
- Oshawa is located in the Greater Toronto Area (GTA), offering easy access to urban amenities and cultural attractions
- Markham is a growing city in the GTA, known for its diverse population and vibrant business community
- Both locations offer a mix of urban and suburban living options
Work Schedule: Full-time, with regular travel and occasional irregular hours for events and experiences
ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and company
- Final interview or assessment to evaluate skills and qualifications
Key Assessment Areas:
- Communication skills and ability to engage with ultra-high net worth individuals
- Understanding of the ultra-luxury vehicle market and relevant industry trends
- Problem-solving skills and ability to work cross-functionally
- Cultural fit and alignment with GM's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your experience with luxury brands and ultra-high net worth individuals
- Prepare examples of your ability to drive results and execute high-end experiences
- Research GM's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals
ATS Keywords: Ultra-luxury, marketing, sales, customer experience, event coordination, communication, networking, luxury brand knowledge, client engagement, cross-functional collaboration, attention to detail, professionalism, high net worth interaction, results-driven, education, bespoke vehicle design, after-sales support
ASSUMPTION: GM's application process is likely to be competitive, and applicants should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on GM's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Respect - Valuing and appreciating the unique qualities of each individual
- Integrity - Acting with honesty and fairness in all aspects of our business
- Accountability - Taking responsibility for our actions and delivering on our commitments
- Equality - Fostering an inclusive environment where everyone feels welcomed and valued
Work Style:
- Collaborative - Working together across teams and functions to achieve common goals
- Inclusive - Fostering an environment where everyone feels welcomed and valued
- Adaptable - Embracing change and continuous learning
Self-Assessment Questions:
- How have you demonstrated your ability to engage and interact with ultra-high net worth individuals in previous roles?
- How do you approach building relationships with clients and understanding their unique needs and preferences?
- How do you balance driving results and maintaining high levels of service and attention to detail?
ASSUMPTION: Applicants should carefully consider GM's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing the expectations and demands of ultra-high net worth clients
- Balancing the need for personalized attention with the demands of a high-volume role
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the luxury vehicle market and consumer behavior
ASSUMPTION: These challenges can be mitigated with strong communication skills, attention to detail, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on ultra-luxury vehicles and ultra-high net worth clients
- Compared to other luxury vehicle marketing roles, this position offers a unique focus on the bespoke vehicle design experience and after-sales support
- Career progression may involve moving into other marketing roles within GM or specializing in luxury vehicle marketing
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Planning and executing a high-end event to showcase the CELESTIQ vehicle to ultra-high net worth prospects
- Developing a targeted marketing campaign to generate leads and drive sales in a specific geographic region
- Collaborating with certified dealers to create a personalized client engagement strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Cadillac and GM?
- What are the key priorities for this role in the first 90 days?
- How does GM support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working with ultra-high net worth clients, and how does GM support its team members in addressing these challenges?
- How does GM foster a culture of inclusion and diversity within its marketing team?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with luxury brands and ultra-high net worth individuals
- Prepare examples of your ability to drive results and execute high-end experiences
- Research GM's mission, values, and recent initiatives to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
