📌 Core Information
🔹 Job Title: Undergraduate Placement - Retail Marketing
🔹 Company: Goodyear
🔹 Location: Birmingham, United Kingdom
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Retail Marketing department head on strategic projects
- Enhancing and supporting the development of Goodyear's retail franchise brand, HiQ
- Exposure to various aspects of retail marketing, including social media, eCommerce, promotions, CSR, and digital
- Working with leading digital agencies to implement changes and improve traffic and conversion on eCommerce platforms
ASSUMPTION: This role is designed for undergraduate students seeking a 12-month fixed-term contract to gain practical experience in retail marketing.
📋 Key Responsibilities
✅ Lead on social marketing for Goodyear's retail franchise brand - HiQ across all social channels
✅ Support group Marketing Managers on Goodyear customer retail marketing programmes
✅ Work with leading digital agency McCann Erickson to implement changes required to deliver improvements in traffic and conversion on our eCommerce platforms
✅ Support the broader customer marketing team on SEO and local SEO programmes
✅ Produce and lead on content development as required - website news, blogs and PR to support group SEO strategy
✅ Liaise with our key lead marketing agency partners to manage projects from the brief through to execution in the UK market
✅ Support the team in organising and executing various marketing projects, promotions, and digital campaigns
✅ Lead on our retail CSR programme for our Retail brand - HiQ - creating and organising fundraising activities/events to help support and promote our corporate charity Breast Cancer Now across our retail network
✅ Undertake daily administrative tasks to ensure optimized operational efficiency and coordination of the department's activities
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on delivering results and supporting the team's objectives.
🎯 Required Qualifications
Education: On target for a minimum of 2:1 in marketing or business-related degree
Experience: None specified, but relevant work experience or internships would be beneficial
Required Skills:
- Strong communication and interpersonal skills
- Creative ability
- Outstanding organisational skills
- Strategic, analytical, and able to work independently
- Capable of using own initiative
- Interest in digital marketing: Social media (Particularly TikTok), SEO, PPC, eCommerce
- Full UK driving license
Preferred Skills:
- Experience in blog writing
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office tools, particularly Excel and PowerPoint, is implied and expected.
💰 Compensation & Benefits
Salary Range: As this is an internship, the salary is not specified. However, internships at Goodyear typically offer a competitive stipend.
Benefits:
- 25 days holiday per annum plus statutory holidays
- Company discount / cashback scheme
- Free tea and coffee facilities, fridges, microwaves, break out rooms
- Congestion charge free onsite parking
- Laptop, necessary tech equipment and full access to our GDHQ offices
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Goodyear is a leading global tire manufacturer, operating in the automotive industry with a focus on innovation and technology.
Company Size: Goodyear employs approximately 71,000 people worldwide, making it a large corporation. This size offers opportunities for growth and exposure to diverse projects.
Founded: Goodyear was founded in 1898 and has since grown into a global leader in its industry.
Company Description:
- Goodyear is committed to developing state-of-the-art products and services that set the technology and performance standard for the industry.
- The company employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world.
- Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, drive the development of new products and technologies.
Company Specialties:
- Automotive tires
- Aviation tires
- Commercial tires
- Consumer tires
- Motorcycle tires
- Earthmover tires
- Retread tires
- Chemicals
- Retail
- Manufacturing
- Engineering and technology
Company Website: https://www.goodyear.com/
ASSUMPTION: Goodyear's size and global presence provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for undergraduate students seeking practical experience in retail marketing.
Reporting Structure: The role reports directly to the Retail Marketing department head.
Work Arrangement: This is an on-site, full-time role with a 12-month fixed-term contract.
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Exposure to various aspects of retail marketing, allowing the intern to explore different career paths within the company
- Opportunities to work with leading digital agencies and gain experience in project management
ASSUMPTION: While this is a fixed-term contract, there are opportunities for growth and potential full-time employment upon completion of the internship.
🌍 Location & Work Environment
Office Type: Goodyear's office is a corporate environment with a focus on collaboration and innovation.
Office Location(s): Birmingham, United Kingdom
Geographic Context:
- Birmingham is the second-largest city in the United Kingdom, offering a vibrant cultural scene and numerous entertainment options.
- The city is well-connected by public transportation, making it easily accessible for commuters.
- Birmingham is home to several major corporations, providing ample networking opportunities for interns.
Work Schedule: Full-time (37.5 hours per week), with potential flexibility for remote work depending on the role's requirements and the company's policies.
ASSUMPTION: The work environment is collaborative and supportive, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Goodyear careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Retail Marketing department head and/or other team members
- Background check and reference check for the final candidate
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Creativity and strategic thinking
- Organizational skills and ability to manage multiple projects
- Interest and knowledge of digital marketing, particularly social media, SEO, and eCommerce
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Goodyear's business and the retail marketing industry
- Showcase your portfolio or examples of your work, if applicable, to illustrate your skills and creativity
ATS Keywords: Social media, eCommerce, promotions, CSR, digital marketing, SEO, project management, retail marketing, internship, undergraduate, 12-month fixed-term contract
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Social media platforms (Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube)
- SEO tools (Google Analytics, SEMrush, Ahrefs)
- eCommerce platforms (Shopify, Magento, WooCommerce)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies is beneficial but not always necessary.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Diversity
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to learning new skills and technologies
- Committed to continuous improvement and professional development
Self-Assessment Questions:
- Do I possess strong communication and interpersonal skills?
- Am I creative and able to think strategically about marketing campaigns?
- Can I manage multiple projects and prioritize my workload effectively?
- Am I interested in digital marketing and eager to learn about the latest trends and best practices?
- Do I have a full UK driving license?
ASSUMPTION: Candidates should assess their fit with Goodyear's company values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The role may involve working with external agencies, which can present unique communication and project management challenges
- The role is based in Birmingham, which may require relocation or commuting for candidates living outside the city
- The role is a 12-month fixed-term contract, which may limit job security and long-term career prospects
ASSUMPTION: While these challenges exist, the role offers numerous opportunities for professional growth and development, making it an attractive choice for undergraduate students seeking practical experience in retail marketing.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing for a tire manufacturing company, offering a rare opportunity to gain experience in a niche industry
- Compared to other marketing internships, this role offers exposure to a wide range of marketing channels and aspects of retail marketing
- Career paths within Goodyear may include progression to full-time employment, depending on the candidate's performance and the company's needs
ASSUMPTION: This role offers a unique opportunity to gain experience in a niche industry and develop a diverse skill set in retail marketing.
📝 Sample Projects
- Developing and executing a social media marketing campaign for HiQ's TikTok channel to increase engagement and followers
- Collaborating with McCann Erickson to improve traffic and conversion on Goodyear's eCommerce platforms by implementing SEO best practices
- Organizing and executing a fundraising event for Breast Cancer Now as part of Goodyear's retail CSR programme
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader Retail Marketing team and the company's overall marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does Goodyear support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential opportunities for progression within the company?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and allows you to better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Goodyear careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and skills
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
