Unica Campaign Developer

📌 Core Information

🔹 Job Title: Unica Campaign Developer

🔹 Company: InfyStrat

🔹 Location: India (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing, developing, and executing multi-channel marketing campaigns using IBM's Unica platform
• Collaborating with marketing teams to gather requirements and define campaign objectives
• Utilizing Unica's features to create targeted segments and offers for optimal reach
• Monitoring campaign performance and conducting post-campaign analysis to measure effectiveness
• Implementing best practices for campaign setup, coding, and execution
• Staying updated on Unica features and marketing trends to leverage new capabilities

ASSUMPTION: This role requires a strong background in campaign management and analytics, along with hands-on experience with IBM Unica. The ideal candidate will have a proven track record in executing successful marketing campaigns and a solid understanding of marketing principles and customer segmentation.

📋 Key Responsibilities

✅ Design, develop, and execute multi-channel marketing campaigns using Unica

✅ Collaborate with marketing teams to gather requirements and define campaign objectives

✅ Utilize Unica’s features to create targeted segments and offers for optimal reach

✅ Monitor campaign performance and conduct post-campaign analysis to measure effectiveness

✅ Implement best practices for campaign setup, coding, and execution

✅ Document campaign processes and maintain accurate records of changes

✅ Stay updated on Unica features and marketing trends to leverage new capabilities

ASSUMPTION: The role involves a mix of technical tasks, such as campaign setup and coding, and analytical tasks, like performance analysis and trend tracking. Strong problem-solving and analytical skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field

Experience: 7+ years of experience in campaign management, specifically with IBM Unica

Required Skills:

• Proficient in SQL for data segmentation and analysis
• Experience with report generation and performance analytics
• Excellent problem-solving and analytical skills
• Strong communication and collaboration skills to work effectively with cross-functional teams

Preferred Skills:

• Experience with A/B testing and simple integration
• Knowledge of marketing automation tools

ASSUMPTION: While the job listing does not explicitly mention preferred skills, having experience with A/B testing and knowledge of marketing automation tools could provide a competitive edge in the application process.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a mid-senior level role in India)

Benefits:

• Flexible work hours
• Opportunities for professional development

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level role in India. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: InfyStrat operates in the technology, information, and media industry, focusing on cloud, infrastructure, data center, hardware, and IT staffing services.

Company Size: InfyStrat has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for close collaboration and growth.

Founded: InfyStrat was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• InfyStrat is a division of InfyStrat Software Services, an IT strategic partner for global organizations
• They help enterprises renew themselves while creating new avenues to generate value
• Their services include cloud, data center, infrastructure, hardware, professional services, IT operations, and next-generation services

Company Specialties:

• Cloud
• Infrastructure
• Data Centre
• Hardware
• IT Staffing

Company Website: InfyStrat Technologies

ASSUMPTION: InfyStrat's focus on cloud and infrastructure services suggests that the company values innovation and cutting-edge technology. Applicants should be prepared to discuss their experience with these technologies and how they can contribute to the company's growth.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Unica Campaign Developer will report directly to the Marketing Technology team and collaborate with various marketing stakeholders.

Work Arrangement: Fully remote, with flexible work hours

Growth Opportunities:

• As InfyStrat is a growing company, there may be opportunities for career advancement as the marketing technology team expands
• Applicants with strong performance may have the opportunity to take on more responsibilities or lead projects

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, applicants should inquire about potential career advancement paths during the interview process.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): India

Geographic Context:

• India has a diverse and growing job market, with many opportunities for professionals in the technology and marketing sectors
• The remote work arrangement allows for greater flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., Unica platform test)
• Final interview with the hiring manager

Key Assessment Areas:

• Technical skills with IBM Unica
• Campaign management experience
• Analytical and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant campaign management experience and Unica-specific skills in your resume
• Prepare for a technical assessment by brushing up on your Unica platform knowledge
• Demonstrate your understanding of marketing principles and customer segmentation in your interview

ATS Keywords: Unica, Campaign Management, Analytics, SQL, Data Segmentation, Performance Analytics, Problem-Solving, Communication, Collaboration

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred skills listed in the job description to increase their chances of passing through Applicant Tracking Systems (ATS).

🛠️ Tools & Technologies

• IBM Unica
• SQL
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Applicants should have a strong working knowledge of IBM Unica and SQL. Familiarity with marketing automation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Flexible and adaptable
• Results-driven
• Strong communication and teamwork skills

Self-Assessment Questions:

• How have you leveraged Unica to drive customer engagement and conversion in previous roles?
• Can you describe a time when you had to analyze campaign performance data to make strategic decisions?
• How do you stay updated on marketing trends and new technologies?

ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with Unica and campaign management, as well as their ability to adapt to new technologies and trends in the marketing industry.

⚠️ Potential Challenges

• Keeping up with the latest Unica features and marketing trends
• Managing multiple campaigns and deadlines simultaneously
• Collaborating effectively with remote marketing teams
• Working in a fast-paced, growing company environment

ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they can apply those skills to this position.

📈 Similar Roles Comparison

• Unica Campaign Developer vs. Marketing Automation Specialist: Both roles involve campaign management, but the Unica Campaign Developer role is more focused on the technical aspects of campaign execution using the Unica platform
• Industry-specific context: The marketing technology industry is rapidly evolving, with new tools and trends emerging constantly. Applicants should stay informed about the latest developments in the field
• Career path comparison: The Unica Campaign Developer role can serve as a stepping stone to more senior marketing technology roles, such as Marketing Technology Manager or Marketing Automation Architect

ASSUMPTION: Applicants should research similar roles and the industry landscape to demonstrate their understanding of the position and their long-term career goals during the interview process.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign using Unica to promote a new product launch
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with marketing stakeholders to gather requirements and define campaign objectives for a targeted email marketing campaign

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply those skills to this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the Unica Campaign Developer role fits into the broader marketing technology team?
• What are the most significant challenges facing the marketing technology team, and how can this role help address them?
• How does InfyStrat support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does InfyStrat foster a culture of innovation and collaboration among its teams?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume to highlight your relevant campaign management experience and Unica-specific skills
• Prepare for a technical assessment by brushing up on your Unica platform knowledge
• Demonstrate your understanding of marketing principles and customer segmentation in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.