Upstream Marketing Director - Diagnostics

📌 Core Information

🔹 Job Title: Upstream Marketing Director - Diagnostics

🔹 Company: Midmark Corporation Career Opportunities

🔹 Location: Cincinnati, OH, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading upstream marketing efforts for digital diagnostics portfolio
• Collaborating with internal and external stakeholders to develop product strategies
• Ensuring a strong pipeline for future growth
• Managing product managers and cross-functional teams
• Conducting market research and competitive analysis

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Lead, develop, and oversee implementation of product strategies to maximize revenue potential from current assets

✅ Create multi-year strategic growth plans and a robust global product roadmap

✅ Work with clinicians to obtain feedback and understand unmet needs

✅ Map out competitive strategy and develop/execute strategy to advance the business

✅ Analyze qualitative and quantitative market data to identify trends and translate them into business opportunities and actions

✅ Conduct opportunity modeling of new technology platforms, including cannibalization/obsolescence of existing products

✅ Direct line management of product managers for programs and projects

✅ Deliver and/or present documents, presentations, etc., monthly to PRP Governance Team

✅ Create global market overview maps of key applications and technologies

✅ Identify and predict strategic competitive plays and market positioning

✅ Map out competitive strategy and develop/execute strategy to advance the business

✅ Bring a creative and innovative approach to differentiate company products from competitors in the marketplace

✅ Analyze qualitative and quantitative market data to identify trends in the market and translate them into business opportunities and actions

✅ Conduct opportunity modeling of new technology platforms, including cannibalization/obsolescence of existing products

✅ Identify immediate, midterm, and long-term product gaps within the portfolio and provide solutions to fill the gaps

✅ Use physician network to assemble customer insights to inform pipeline strategy

ASSUMPTION: This role involves a mix of strategic planning, market research, and team management, requiring strong analytical, leadership, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in engineering, life science, or business discipline required, MBA preferred

Experience: 15+ years of experience with a minimum of 10 years in product management/upstream experience; experience in a medical device company preferred

Required Skills:

• Dynamic, ambitious, self-starter, entrepreneurial flair, clinically astute
• Credibility and gravitas with commercial and scientific audiences
• Pragmatic, identifies what needs to be done, rolls-up sleeves and does it
• Resilient, comfortable with ambiguity; able to plot a course and keep going despite inevitable setbacks
• Able to synthesize and interpret complex data sets at speed
• Strategic thinker, experience contributing to strategy which was executed
• High EQ, self-aware, humble, able to manage internal and external relationships effectively across functions and geographies
• Able to develop trust and effective relationships
• Strength of character and leadership potential - ideally evidenced by significant achievement outside the workplace
• Understanding of product development for medical devices and agile framework for software solutions desired
• Ability to take on leadership role in a high growth environment
• Ability to prioritize and smoothly manage multiple competing deadlines and tasks
• Ability and willingness to travel extensively and frequently to meet with internal teams and field-based customers

Preferred Skills:

• Advanced scientific degree
• Experience presenting to leadership and C-suite
• Prior experience of managing MedTech portfolio from mapping unmet needs to launch execution and sustainment

ASSUMPTION: Candidates should have a strong background in product management, with a focus on upstream marketing and strategic planning in the medical device industry.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in the medical device industry in Cincinnati, OH)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 1915

Company Description:

• Founded in 1915, Midmark Corporation designs the seamless clinical care experiences that millions of medical, dental, and veterinary visits depend on every day.
• It does this through the design and manufacture of an ecosystem of products and solutions that harmonize space, technology, and clinical workflow.

Company Specialties:

• Exam Tables
• Procedures Tables
• Casework
• Sterilizers
• Lighting
• Seating
• Diagnostic Products
• Dental Operatories
• Dental Cabinetry
• Veterinary Equipment
• Digital X-ray
• Design and Healthcare

Company Website: www.midmark.com

ASSUMPTION: Midmark Corporation is a well-established company in the medical equipment manufacturing industry, with a strong focus on designing and manufacturing products that improve clinical care experiences.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Vice President of Marketing

Reporting Structure: This role will have direct reports, including product managers, and will work closely with cross-functional teams, including Engineering, Product Development, Downstream Marketing, and Strategy development teams

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a vice president role within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's strategic growth
• Chance to develop leadership and mentoring skills by managing product managers and cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's strategic direction.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 60 Vista Drive, Versailles, OH 45380, US

Geographic Context:

• Cincinnati, OH, is the company's headquarters and offers a mix of urban and suburban living options
• The area has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
• Cincinnati is home to several professional sports teams and offers numerous outdoor recreation opportunities

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The work environment at Midmark Corporation is collaborative and modern, with opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Market research and competitive analysis skills
• Communication and presentation skills
• Cultural fit and alignment with Midmark's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the medical device industry and Midmark's products and services
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research Midmark's company culture and values to ensure a strong fit

ATS Keywords: Upstream marketing, product management, medical device, strategic planning, market research, competitive analysis, team management, leadership

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and market research skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Data analysis tools (e.g., Excel, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and other common business tools, as well as industry-specific market research and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and resilient in the face of change

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for improving clinical care experiences?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do I have strong leadership and team management skills, with the ability to inspire and motivate others?
• Am I able to work effectively with cross-functional teams and stakeholders, both internally and externally?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Midmark's values and work style, with a focus on customer-centricity, innovation, and collaboration.

⚠️ Potential Challenges

• Managing multiple competing priorities and deadlines
• Working with cross-functional teams and stakeholders, both internally and externally
• Adapting to a fast-paced, dynamic work environment
• Developing and implementing strategic plans in a rapidly evolving market

ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on upstream marketing for the digital diagnostics portfolio within a medical equipment manufacturing company
• Similar roles may include product management, marketing management, or strategic planning roles within the medical device industry
• Career progression in this role may lead to vice president or senior director-level positions within marketing or other functions

ASSUMPTION: This role offers a unique opportunity to lead upstream marketing efforts for a specific product portfolio within a well-established medical equipment manufacturing company.

📝 Sample Projects

• Developing a comprehensive market research report on the digital diagnostics market, including trends, opportunities, and competitive landscape
• Conducting a competitive analysis of Midmark's digital diagnostics products and identifying opportunities for differentiation and growth
• Leading a cross-functional team to develop and launch a new digital diagnostics product, from market research and ideation to commercialization

ASSUMPTION: Sample projects for this role may include market research, competitive analysis, and product development and launch initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the digital diagnostics portfolio and how this role contributes to that vision?
• How does this role collaborate with other functions, such as Engineering, Product Development, and Downstream Marketing?
• What are the key priorities for this role in the first 90 days?
• How does Midmark support the professional development and growth of its employees?
• What is the company's approach to innovation and new product development?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and market dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
• Research Midmark's company culture and values to ensure a strong fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.