Upstream Marketing Manager

📌 Core Information 🔹 Job Title: Upstream Marketing Manager 🔹 Company: Synchron 🔹 Location: Brooklyn, New York, United States (On-site) 🔹 Job Type: Full-time 🔹 Category: Medical Equipment Manufacturing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: 1. Collaboration: Working closely with R&D and cross-functional teams to gather and synthesize user needs for platform expansion opportunities. 2. Business Case Development: Building and assessing business cases for varying platform and data expansion strategies. 3. Voice of Customer Research: Executing primary Voice of Customer research on user needs for future Synchron platform expansions. 4. Strategic Agility: Demonstrating strong analytical skills to turn detailed data analyses into clear, useful strategic insights. 5. Cross-functional Collaboration: Working cross-functionally and collaboratively across a matrix organization to achieve results. ASSUMPTION: This role requires a high degree of strategic thinking, intellectual curiosity, and the ability to work effectively in a fast-paced, startup environment. 📋 Key Responsibilities 🔹 Platform Expansion: - Collaborate with Advanced Technology teams to gather and synthesize user needs for platform expansion opportunities. - Build and assess business cases for varying platform and data expansion strategies. - Execute primary Voice of Customer research on user needs for future Synchron platform expansions. - Translate Voice of Customer research into clear market requirements and feature definitions to inform product planning. 🔹 First Gen BCI Product Support: - Collaborate with the First Gen BCI product team to support primary Voice of Customer research on evolving needs of the first-generation BCI. - Monitor competitive activity and distribute relevant information throughout the organization. - Support emerging needs of the Upstream, Strategy, and Business Development functions, as well as the broader Commercial team, in a fast-paced startup environment. - Partner with Clinical, Regulatory, and Reimbursement teams to align user insights with study design and evidence generation strategy for platform expansion opportunities. ASSUMPTION: This role requires a strong understanding of the BCI market, competitive landscape, and the ability to balance multiple projects and priorities. 🎯 Required Qualifications Education: - Bachelor's degree required Experience: - Minimum of 5 years of relevant experience in marketing, product management, or similar, or advanced degree with a minimum of 3 years relevant experience in marketing, product management, or similar Required Skills: - Strategic agility, structured thinking, and intellectual curiosity - Ability to turn detailed data analyses into succinct, useful strategic insight - Self-starter, comfortable taking initiative and leading/project managing multiple projects at once - Strong written and oral communication skills - Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects Preferred Qualifications Experience: - Experience in a high-performance consulting or strategic planning environment demanding a sophisticated approach to understanding financial/market models, competitive trends, and business impact. - Strong project management skills and tangible experience achieving results. - Thorough understanding of executional aspects of upstream marketing, including experience in an upstream marketing or product development role with a medical device or healthcare company. - Experience creating marketing/customer requirement documents and/or new product business plans. - Working understanding of financial documents - income statements, expense budgeting, financial decision-making methods. ASSUMPTION: Candidates with experience in neurotechnology, medtech, or biotech industries, as well as those with familiarity with brain-computer interfaces, will have a significant advantage in this role. 💰 Compensation & Benefits Salary Range: $110k - $180k per year Benefits: - Comprehensive health, dental, and vision insurance - 401(k) with company match - Generous PTO and flexible work arrangements - Employee stock options - Professional development opportunities Working Hours: Full-time, on-site position with flexible work arrangements available ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the medical device and neurotechnology sectors. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Medical Equipment Manufacturing, focusing on neurotechnology and brain-computer interfaces Company Size: 51-200 employees (Medium-sized, rapidly growing startup) Founded: 2016, with headquarters in Brooklyn, New York Company Description: - Synchron is a clinical-stage endovascular brain computer interface (BCI) company, developing a BCI platform that avoids the need for open brain surgery. - The company's flagship product, the Synchron Switch™ BCI, received FDA Breakthrough Device Designation in 2020 and is currently in human clinical trials in the US and Australia. - Synchron recently announced an oversubscribed $75 million Series C financing round led by ARCH Venture Partners, with participation from Gates Frontier, Bezos Expeditions, and other top-tier investors. Company Specialties: - Brain-computer interfaces (BCI) - Neuroprosthetics - Neuromodulation - Neuromonitoring - Neurotechnology - Medical device development - Biotech - Machine learning - Signal processing Company Website: www.synchron.com ASSUMPTION: Synchron's focus on developing life-changing neurotechnology makes it an attractive employer for individuals passionate about improving the lives of people with disabilities. 📊 Role Analysis Career Level: Mid-career to senior-level role, offering opportunities for growth and leadership within the organization Reporting Structure: This role reports directly to the Head of Upstream Marketing or a similar senior-level position within the organization Work Arrangement: On-site position with flexible work arrangements available, including remote work options for qualified candidates Growth Opportunities: - Lead platform expansion efforts and contribute to the company's overall growth strategy - Gain experience in a fast-paced, startup environment with a strong focus on innovation and collaboration - Develop expertise in the neurotechnology and medical device industries ASSUMPTION: This role offers significant growth potential for candidates eager to take on increased responsibilities and make a tangible impact on the company's success. 🌍 Location & Work Environment Office Type: On-site office with flexible work arrangements available Office Location(s): Synchron's headquarters is located in Brooklyn, New York, with additional offices in Australia and potential expansion into other global locations Geographic Context: - Brooklyn, New York, is a vibrant, multicultural neighborhood with a rich history and diverse community. - The area offers a wide range of amenities, including cultural attractions, restaurants, and recreational facilities. - Brooklyn is well-connected to other parts of New York City via public transportation, making it an attractive location for commuters. Work Schedule: Full-time position with flexible work arrangements available, including remote work options for qualified candidates ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be open to flexible work arrangements as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. In-depth behavioral interviews with cross-functional team members 4. Final interview with senior leadership 5. Background check and reference check (if applicable) Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to work collaboratively in a matrix organization - Experience with Voice of Customer research and data analysis - Understanding of the neurotechnology and medical device industries - Cultural fit and alignment with Synchron's mission and values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. - Research Synchron's mission, values, and company culture to demonstrate your fit and enthusiasm for the role. - Practice your data analysis and presentation skills, as these may be assessed during the interview process. ATS Keywords: Upstream Marketing, Voice of Customer, Platform Expansion, Neurotechnology, Medical Device, Data Analysis, Strategic Planning, Cross-functional Collaboration, Brain-Computer Interface, BCI, User Research, Product Development ASSUMPTION: The interview process for this role may include assessments of your technical skills, as well as your ability to work effectively in a fast-paced, collaborative environment. 🛠 Cultural Fit Considerations Company Values: - Innovation: Synchron values creativity, curiosity, and a passion for pushing the boundaries of what's possible in neurotechnology. - Collaboration: The company fosters a culture of teamwork, open communication, and collective problem-solving. - Impact: Synchron is committed to making a meaningful difference in the lives of people with disabilities through its life-changing neurotechnology. Work Style: - Fast-paced and dynamic, with a strong focus on innovation and collaboration - Results-driven, with a emphasis on achieving tangible outcomes and driving growth - Flexible and adaptable, with a willingness to take on new challenges and learn continuously Self-Assessment Questions: 1. How do your personal values align with Synchron's commitment to innovation, collaboration, and impact? 2. Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you approach this challenge, and what was the outcome? 3. How do you ensure that your work maintains a strong focus on user needs and market requirements, even when faced with competing priorities or tight deadlines? ASSUMPTION: Candidates who demonstrate a strong fit with Synchron's values and work style will be most successful in this role. ⚠️ Potential Challenges Role-Specific Challenges: - Balancing multiple projects and priorities in a fast-paced, startup environment - Navigating a complex and evolving competitive landscape in the neurotechnology and medical device industries - Collaborating effectively with cross-functional teams and stakeholders, including clinical, regulatory, and reimbursement experts Company-Specific Challenges: - Working in a rapidly growing organization with a dynamic and evolving structure - Adapting to changes in the company's strategic priorities and focus areas - Maintaining a strong work-life balance in a demanding and high-pressure environment ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment. 📈 Similar Roles Comparison How This Role Differs: - Focus on upstream marketing and platform expansion, rather than day-to-day product management or marketing execution - Strong emphasis on strategic thinking, data analysis, and business case development - Requires a deep understanding of the neurotechnology and medical device industries, as well as the competitive landscape Industry-Specific Context: - The neurotechnology and medical device industries are rapidly evolving, with new technologies and market opportunities emerging continuously. - Successful candidates will stay up-to-date with industry trends, competitor activities, and emerging market needs to inform their strategic decision-making. Career Path Comparison: - This role offers a unique opportunity to gain experience in upstream marketing and platform expansion, which can lead to senior leadership positions within the organization or in related industries. - Candidates with a strong background in marketing, product management, or strategic planning, as well as relevant industry experience, will be well-positioned for success in this role. ASSUMPTION: Candidates should carefully consider their career goals and how this role aligns with their long-term aspirations before applying. 📝 Sample Projects Project Examples: 1. Conducting ethnographic research to understand the unmet needs of people with upper limb impairments and translating those insights into clear market requirements for a next-generation BCI platform. 2. Analyzing competitive landscape data to identify emerging trends and opportunities in the neurotechnology and medical device industries, and developing strategic recommendations to inform platform expansion strategies. 3. Collaborating with cross-functional teams to develop and refine a business case for a new BCI product line, including market analysis, financial projections, and regulatory considerations. ASSUMPTION: Candidates should be prepared to provide specific examples of their past projects and accomplishments that demonstrate their ability to succeed in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the company's overall strategic plan for platform expansion and growth? 2. What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals? 3. How does the company approach collaboration and knowledge-sharing between upstream and downstream marketing teams? 4. What are the most significant challenges facing the neurotechnology and medical device industries, and how can this role contribute to addressing them? 5. How does the company support the professional development and career growth of its employees? ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their eagerness to contribute to the team's success. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://boards.greenhouse.io/synchron/jobs/5495479004?gh_jid=5495479004). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 4. Practice your data analysis and presentation skills, as these may be assessed during the interview process. 5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.