📌 Core Information
🔹 Job Title: Urban Outfitters Experiential Marketing Manager
🔹 Company: Urban Outfitters
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: February 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing, managing, and executing world-class campaign activations that are visionary, culturally relevant, and positively impact the UO culture and business.
- Overseeing the event process from request to execution, working cross-functionally with all stakeholders for an organized process and project management.
- Developing and leading the execution of branded experiences for Urban Outfitters in partnership with internal creative teams, outside vendors, and cross-functional partners.
- Managing the marketing and creative objectives for UO events, creating briefs for event projects, communicating updates as timelines progress, and providing event recaps that speak to creative execution, foot traffic, and sales results.
- Researching industry trends and competitor experiential initiatives, driving creative ideation, and pitching creative proposals to impact the business and acquire new audiences.
ASSUMPTION: This role requires a strong background in event production, marketing, and project management. A successful candidate will have experience working for a well-known brand, producing compelling events, and managing budgets.
📋 Key Responsibilities
✅ Develop and lead the execution of branded experiences for Urban Outfitters in partnership with internal creative teams, outside vendors, and cross-functional partners.
✅ Produce and lead events from planning to conception, managing a budget and creating a seamless, elevated brand experience.
✅ Coordinate the workflow and communication between all parties involved in the various stages of planning, including marketing, development, and execution of events.
✅ Develop monthly strategy for marketing events as well as ongoing new event concepts. Gather information from divisional leaders and Marketing Managers and ideate unique and on-brand event concepts to compliment UO initiatives.
✅ Manage the marketing and creative objectives for UO events; create briefs for event projects, communicate updates as timelines progress, and provide event recaps that speak to creative execution, foot traffic, and sales results.
✅ Research industry trends and competitor experiential initiatives, drive creative ideation, and pitch creative proposals to impact the business and acquire new audiences.
✅ Strategize concept and KPI’s for event programming, with the objective of developing meaningful on-brand events with evidence of sales increases and foot traffic impact.
✅ Develop recap process for all Urban Outfitters events, providing briefs on creative execution, PR and digital awareness, foot traffic, sales impact, and social media impressions.
✅ Communicate and collaborate with Store Environment and Store Operations teams to be the brand marketing liaison for experiential creative marketing initiatives.
✅ Collaborate with retail creative leads on opportunities for in-store marketing initiatives that involve store display, pop-up shops, events, and more.
ASSUMPTION: This role requires strong communication, project management, and creative problem-solving skills. The ideal candidate will be able to work effectively with various teams and stakeholders to deliver successful events.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience desired.
Experience: 3-4+ years of experience working for a well-known brand producing compelling events.
Required Skills:
- Analytical Understanding: Experience translating insights, ideas, and data into campaigns and activations.
- Event Production Experience:
- Experience creating campaigns that evolve a brand to reach their target audience and retain customers.
- Demonstrated success crafting experiential events in a variety of formats across channels that have made cultural impact.
- Existing relationships with event vendors.
- Budget Management.
- Storytelling Ability: Strength with communicating a compelling brand narrative both written and orally. Ability to brief and inspire internal teams and external partners.
- Communication: Positive, professional, and timely communication with internal cross-functional teams, and external partners.
- Time Management: Proactively plans and controls time to efficiently deliver team priorities and meet deadlines.
- Detail Orientation: Focus on and manage the small details of a task or project to consistently produce high-quality work.
- Inclusivity: Commitment to fostering diversity and inclusion within the workplace.
- Marketing Tools: Presentation and deck building skills & design programs (Adobe Creative Suite, Google Workspace).
Preferred Skills:
- Experience working in the retail industry.
- Familiarity with the Urban Outfitters brand.
ASSUMPTION: While not explicitly stated, experience in the retail industry and familiarity with the Urban Outfitters brand may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager role with 3-5 years of experience in the retail industry in Philadelphia)
Benefits:
- Medical
- Dental
- Vision
- PTO
- Generous Employee Discounts
- Retirement Savings
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on event schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level in the Philadelphia area. Actual compensation may vary based on factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in the fashion and lifestyle sector.
Company Size: Urban Outfitters is a mid-sized company with 1,001-5,000 employees, providing a balance between a large corporation and a small startup environment.
Founded: 1970, with over 50 years of experience in the retail industry.
Company Description:
- Urban Outfitters started out as a single boutique in the 1970s with creativity at its core. Fifty years on, and 55 stores across Europe later, they have become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage, and homeware that makes you want to hit the share button.
- They bring together a nostalgia for the past with an enthusiasm to shape the future, creating a unique and on-trend brand experience.
- Urban Outfitters is committed to fostering diversity and inclusion within the workplace, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.
Company Specialties:
- Buying
- Merchandising
- Design
- Finance
- I.T
- Property
- Ecommerce
- Marketing
- Press
- Graphic Design
- Talent
Company Website: https://www.urbanoutfitters.com/en-gb/
ASSUMPTION: Urban Outfitters is a well-established and successful retail company with a strong brand identity and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level marketing professional with 3-5 years of experience in event production and marketing.
Reporting Structure: The Experiential Marketing Manager reports to the Associate Director of Customer Experience and works cross-functionally with various teams, including marketing, development, and store operations.
Work Arrangement: Full-time, on-site position based in Philadelphia, Pennsylvania, with flexibility based on event schedules.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the company.
- Opportunities to work on high-profile events and campaigns, gaining valuable experience and exposure.
- Chance to collaborate with various teams and stakeholders, expanding professional networks and skillsets.
ASSUMPTION: This role offers opportunities for professional growth and development within a well-established retail company.
🌍 Location & Work Environment
Office Type: Urban Outfitters' headquarters is located in Shoreditch, London, with additional offices and stores worldwide. The Experiential Marketing Manager position is based in Philadelphia, Pennsylvania.
Office Location(s): 5000 S Broad Street, Philadelphia, PA 19112, United States
Geographic Context:
- Philadelphia is a large city with a diverse population and a vibrant cultural scene, offering numerous opportunities for event planning and execution.
- The city is home to various universities and colleges, providing a large talent pool for recruitment and collaboration.
- Philadelphia has a humid subtropical climate, with hot, humid summers and cold, snowy winters, which may impact outdoor event planning.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on event schedules. Some evenings and weekends may be required to attend and manage events.
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on creativity, collaboration, and execution.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Urban Outfitters careers portal.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Associate Director of Customer Experience and other relevant stakeholders.
- Final interview or presentation, focusing on event planning and execution skills.
Key Assessment Areas:
- Event planning and execution skills.
- Creativity and innovation in event concept development.
- Communication and collaboration skills, both internal and external.
- Budget management and project management skills.
- Alignment with Urban Outfitters' brand values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant event planning, marketing, and project management experience.
- Include specific examples of successful events you've planned and executed, emphasizing your role in the process and the outcomes achieved.
- Demonstrate your understanding of the Urban Outfitters brand and how your skills and experience align with the company's values and culture.
- Prepare a portfolio or presentation showcasing your event planning and execution skills, as well as your creativity and innovation.
ATS Keywords: Experiential Marketing, Event Planning, Brand Campaigns, Project Management, Marketing Strategy, Budget Management, Cross-Functional Teams, Stakeholder Communication, Event Execution, Creative Ideation, Industry Trends, Competitor Analysis, Marketing Objectives, Event Recap, In-Store Marketing Initiatives, Retail Creative Leads, Store Environment, Store Operations, Brand Marketing Liaison
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Workspace (Google Docs, Sheets, Slides)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event planning and management software (e.g., Eventbrite, Cvent, Bizzabo)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
ASSUMPTION: Familiarity with industry-standard event planning and management software, as well as design and presentation tools, is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Urban Outfitters values creativity and innovation in all aspects of the business, including event planning and execution.
- Collaboration: The company fosters a collaborative work environment, encouraging cross-functional teamwork and communication.
- Customer Focus: Urban Outfitters prioritizes the customer experience, ensuring that events and marketing initiatives align with customer needs and preferences.
Work Style:
- Fast-paced and dynamic: The work environment is fast-paced, with a focus on quick decision-making and execution.
- Creative and innovative: Urban Outfitters values creativity and encourages employees to think outside the box and push boundaries.
- Collaborative and team-oriented: The company fosters a collaborative work environment, with a focus on teamwork and communication.
Self-Assessment Questions:
- How do you align with Urban Outfitters' brand values, and how have you demonstrated these values in your previous roles?
- How do you approach creative ideation and innovation in event planning and execution?
- How do you manage and collaborate with cross-functional teams and stakeholders to deliver successful events?
ASSUMPTION: Candidates should assess their alignment with Urban Outfitters' brand values and work style to ensure a strong cultural fit for this role.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, requiring strong project management and prioritization skills.
- Working with tight deadlines and budgets, necessitating efficient time management and resource allocation.
- Adapting to changes in event plans and logistics, requiring flexibility and resilience.
- Collaborating with various teams and stakeholders, demanding strong communication and interpersonal skills.
- Keeping up with industry trends and competitor initiatives, requiring continuous learning and research.
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and skilled candidate to succeed.
📈 Similar Roles Comparison
- This role differs from traditional marketing manager positions in its focus on experiential marketing and event planning, requiring a unique blend of creativity, project management, and communication skills.
- Compared to event planning roles in other industries, this position offers the opportunity to work with a well-established retail brand with a strong focus on creativity and innovation.
- Career progression in this role may lead to opportunities in marketing management, event management, or other related fields within the retail industry.
ASSUMPTION: This role offers a unique blend of marketing and event planning responsibilities, providing a valuable opportunity for professional growth and development.
📝 Sample Projects
- Planning and executing a grand opening event for a new Urban Outfitters store, including coordinating with internal teams, external vendors, and local press to maximize attendance and brand exposure.
- Developing and implementing a monthly event series focused on emerging artists and designers, showcasing Urban Outfitters' commitment to supporting the creative community and driving foot traffic to stores.
- Collaborating with retail creative leads to create in-store marketing initiatives that drive sales and enhance the customer experience, such as pop-up shops, interactive displays, and event activations.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, requiring a versatile and adaptable candidate.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process at Urban Outfitters, and how does this role fit into that process?
- How does the company support and measure the success of experiential marketing initiatives, and how will my performance be evaluated in this role?
- What opportunities are there for collaboration and cross-pollination with other teams and departments within the company?
- How does Urban Outfitters approach diversity, equity, and inclusion in its event planning and marketing efforts, and what role will I play in supporting these initiatives?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role, showcasing your interest in and understanding of the position's responsibilities and requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Urban Outfitters careers portal.
- Tailor your resume and cover letter to highlight relevant event planning, marketing, and project management experience, as well as your alignment with Urban Outfitters' brand values and company culture.
- Prepare a portfolio or presentation showcasing your event planning and execution skills, as well as your creativity and innovation.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
