URBN Programmatic Buyer

📌 Core Information

🔹 Job Title: URBN Programmatic Buyer

🔹 Company: URBN

🔹 Location: Philadelphia, PA, USA

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving efficiency and new customer growth through programmatic media
• Collaborating with Brand Performance Marketing teams and Tech teams including Ad Operations
• Analyzing and optimizing programmatic media autonomously cross channel (display, online video, audio, CTV)
• Managing start-to-finish campaign processes such as activation timelines, pacing, billing, and performance against KPIs

ASSUMPTION: This role requires a strong ability to analyze and optimize programmatic media, with a focus on driving return on ad spend. The ideal candidate will have experience working with various DSPs and a solid understanding of the programmatic ecosystem.

📋 Key Responsibilities

✅ Launch, monitor, and optimize programmatic campaigns across platforms such as DV360, The Trade Desk, or other DSPs

✅ Manage start-to-finish campaign processes such as activation timelines, pacing, billing, and performance against KPIs (e.g., CTR, CPA, ROAS, viewability)

✅ Translate media briefs and strategic goals into actionable buying plans

✅ Collaborate with brand strategy, analytics, and creative teams to align messaging and targeting

✅ Recommend use of advanced audience segmentation, first- and third-party data, and contextual targeting

✅ Pull and analyze campaign data weekly, generating actionable insights and recommendations

✅ Stay current on programmatic trends, inventory opportunities, and privacy changes impacting media buying

✅ Support vendor relationships and platform partnerships as needed

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, business, or related field (or equivalent experience)

Experience: 2-4 years of hands-on experience in programmatic media buying, preferably in-house or at an agency

Required Skills:

• Proficient in one or more DSPs (e.g., DV360, The Trade Desk, Amazon DSP)
• Understanding of programmatic ecosystem, including SSPs, ad exchanges, data providers, and ad verification tools
• Strong analytical skills with the ability to synthesize data and create performance reports
• Comfortable using Excel/Sheets, with familiarity in Looker, Tableau, or other BI tools a plus
• Excellent communication and project management skills

Preferred Skills:

• Experience working on sophisticated e-commerce businesses
• Familiarity with tagging and ad tech tools (e.g., CM360, IAS, MOAT, Segment, Google Tag Manager)
• Experience managing multiple brands or clients simultaneously
• Knowledge of digital attribution models and measurement frameworks

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing and advertising, as well as a solid grasp of the programmatic landscape.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Programmatic Buyer role with 2-5 years of experience in the Philadelphia area)

Benefits:

• Medical, dental, and vision insurance
• Generous employee discounts
• Retirement savings plans
• Paid time off (PTO)

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Programmatic Buyer role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: URBN operates in the retail apparel and fashion industry, with a focus on lifestyle brands and products.

Company Size: URBN is a large company with over 10,000 employees, offering a diverse range of career opportunities and a well-established infrastructure.

Founded: URBN was founded in 1970 and has since grown into a global portfolio of consumer brands, including Anthropologie, Urban Outfitters, Free People, and Nuuly.

Company Description:

• URBN leads with creativity, inspiring customers through its approach to products, environment, experience, and community.
• The company offers a portfolio of global consumer brands, each with its unique identity and target audience.
• URBN fosters a creative and entrepreneurial approach to business, driving its vision, strategy, and decision-making.

Company Specialties:

• Fashion and apparel
• Retail
• Food and beverage
• Horticulture
• Supply chain logistics
• Bridal
• Home and garden
• Clothing subscription services
• Home styling and decor
• Performance ready activewear
• Culinary
• Event venues
• Beauty and wellness

Company Website: http://urbn.com

ASSUMPTION: URBN's diverse range of brands and specialties offers opportunities for career growth and exposure to various aspects of the retail and fashion industries.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and advertising career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Programmatic Buyer will report directly to the Manager of Programmatic Media and collaborate with various cross-functional teams, including Brand Performance Marketing and Ad Operations.

Work Arrangement: This role is on-site, with the expectation of working from URBN's headquarters in Philadelphia, Pennsylvania. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.

Growth Opportunities:

• Advancement to a Senior Programmatic Buyer or Manager role
• Expansion into other areas of digital marketing or advertising within URBN
• Potential opportunities to work on special projects or initiatives

ASSUMPTION: Given URBN's size and diverse range of brands, there are likely numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: URBN's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 5000 South Broad Street, Philadelphia, Pennsylvania 19112, US

Geographic Context:

• Philadelphia is a large, culturally diverse city with a vibrant arts and entertainment scene.
• The city offers a variety of neighborhoods, each with its unique character and amenities.
• Philadelphia is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for remote work as needed.

ASSUMPTION: Working at URBN's headquarters in Philadelphia offers the opportunity to be part of a dynamic, creative environment and to collaborate with talented team members from various backgrounds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of Programmatic Media or another senior leader

Key Assessment Areas:

• Programmatic media buying skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with URBN's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the programmatic ecosystem and your ability to optimize campaigns.
• Showcase your analytical skills and provide examples of data-driven decisions you've made in previous roles.

ATS Keywords: Programmatic media buying, campaign optimization, data analysis, DSP proficiency, audience segmentation, communication skills, project management, Excel, Looker, Tableau, ad operations, e-commerce, ad tech tools, digital attribution, performance reporting

ASSUMPTION: URBN's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• DV360
• The Trade Desk
• Amazon DSP
• Excel/Sheets
• Looker
• Tableau
• CM360
• IAS
• MOAT
• Segment
• Google Tag Manager

ASSUMPTION: The specific tools and technologies used in this role may evolve over time, as URBN continues to invest in and adopt new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Lead with Creativity
• Think Like an Owner
• Collaborate and Win Together
• Embrace Change
• Act with Integrity

Work Style:

• Creative and entrepreneurial
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you embody URBN's value of 'Leading with Creativity' in your approach to programmatic media buying?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay current with the latest trends and developments in the programmatic landscape?

ASSUMPTION: URBN places a strong emphasis on cultural fit and seeks candidates who align with its values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its unique goals and requirements
• Keeping up with the rapidly evolving programmatic landscape and its various platforms and tools
• Balancing the need for data-driven decision-making with the need for creativity and innovation
• Collaborating effectively with cross-functional teams, each with its own priorities and objectives

ASSUMPTION: These challenges are common to roles in programmatic media buying and can be overcome with strong organizational skills, a solid understanding of the programmatic ecosystem, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike roles in traditional media buying, this role requires a strong focus on data analysis and optimization
• Compared to roles in other digital marketing channels, this role is more focused on paid media and less on organic or earned media
• Career progression in this role may involve moving into a senior or management position within URBN's programmatic media team or exploring opportunities in other areas of digital marketing or advertising

ASSUMPTION: This role is unique in its focus on programmatic media buying and offers opportunities for growth and development within URBN's marketing and advertising organization.

📝 Sample Projects

• Developing and executing a programmatic campaign strategy for a new product launch
• Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
• Collaborating with creative teams to develop and implement dynamic creative optimization (DCO) campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the programmatic media team?
• How does URBN approach collaboration and information sharing between different brands and teams?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does URBN balance the need for data-driven decision-making with the need for creativity and innovation in its marketing and advertising efforts?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess whether this opportunity aligns with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the URBN careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching URBN's brands, values, and recent campaigns
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.