US B&M Sales Lead
Birdman📌 Core Information
🔹 Job Title: US B&M Sales Lead
🔹 Company: Birdman
🔹 Location: Zapopan, Jalisco, Mexico
🔹 Job Type: Full-time
🔹 Category: Sales
📌 Essential Job Details
🚀 Job Overview
As the Head of US Sales (B&M) at Birdman, you will be responsible for driving the company's retail expansion in the United States. This critical role will involve overseeing relationships with major retail partners, such as Costco, Walmart, and GNC, to maximize shelf space, secure new distribution channels, and establish Birdman as a leader in the natural products sector. You will report directly to the Sales Director (B&M) and play a pivotal part in executing strategies to grow Birdman's footprint and sales performance in the US market.
📋 Key Responsibilities
- Develop and implement sales strategies to drive Birdman's growth in the US retail market, specifically within brick-and-mortar stores.
- Manage relationships with key retail partners to maximize shelf space, drive product launches, and secure new distribution channels.
- Oversee day-to-day sales operations, including forecasting, inventory management, and sales reporting.
- Work closely with the marketing team to develop and execute promotional campaigns and merchandising strategies that boost brand visibility and drive sales in retail stores.
- Lead and mentor a growing sales team in the US, ensuring they have the resources and support needed to succeed in a fast-paced environment.
- Collaborate with marketing, supply chain, and business intelligence teams to ensure smooth product distribution and alignment with broader business objectives.
- Stay ahead of market trends and competitor activity, leveraging insights to drive competitive advantage for Birdman in the US.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in sales management within the US retail market, preferably in the natural products or consumer packaged goods (CPG) industry.
Skills:
- Proficiency in Excel, including advanced functions and Power Query
- Strong negotiation and contract management skills
- Ability to drive results in a dynamic, fast-paced environment
- Strong leadership skills with experience in building and managing high-performance sales teams
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The salary range for this role is likely competitive within the natural products or CPG industry, considering the level of experience and responsibilities required. Typical benefits may include health insurance, retirement contributions, and performance-based bonuses.
📌 Applicant Insights
🔍 Company Context
Industry Position: Birdman is a leading plant-based supplements and food company based in Mexico, with a mission to provide delicious, nutritious, and environmentally friendly products.
Company Size: ASSUMPTION: Birdman is likely a growing, mid-sized company based on its expansion plans into the US market.
Company Stage: ASSUMPTION: Birdman appears to be in a growth stage, as it is expanding its retail presence in the US and looking to establish itself as a leader in the natural products sector.
📊 Role Analysis
Career Level: This role is likely at the mid-senior level, requiring 3+ years of relevant experience in sales management and the ability to lead a growing team.
Reporting Structure: The US B&M Sales Lead will report directly to the Sales Director (B&M).
Team Size/Composition: ASSUMPTION: The US sales team is likely a small to medium-sized group that the successful candidate will be responsible for leading and mentoring.
Growth Opportunities: This role provides the opportunity to contribute to the company's strategic expansion in the US market and potentially progress to higher-level sales or leadership positions within Birdman.
🌍 Location & Work Environment
Office Type: ASSUMPTION: This role is likely based in Birdman's office in Zapopan, Jalisco, Mexico, with potential for some remote work or travel to meet with retail partners in the US.
Geographic Context: ASSUMPTION: Zapopan is a mid-sized city in the Jalisco state of Mexico, known for its vibrant economy and growing tech and startup ecosystem.
Work Schedule: ASSUMPTION: The work schedule for this role is likely a standard full-time, 40-hour per week arrangement, with some flexibility to accommodate the needs of retail partners and the sales team.
Regional Considerations: ASSUMPTION: As this role involves expanding Birdman's presence in the US market, the successful candidate should be familiar with the nuances of the US retail landscape and have the ability to navigate cultural differences between Mexico and the US.
💼 Interview & Application Insights
Typical Process: ASSUMPTION: The interview process for this role may include an initial phone/video screening, followed by one or more in-person interviews with the Sales Director, marketing team, and potentially other stakeholders. The company may also request a sales presentation or case study to evaluate the candidate's strategic thinking and execution capabilities.
Key Assessment Areas: ASSUMPTION: Employers will likely evaluate candidates' sales strategy and execution skills, ability to build and manage high-performing teams, experience with major retail partners, and understanding of the natural products/CPG industry.
Application Tips: ASSUMPTION: To stand out, applicants should highlight their track record of driving sales growth, managing complex retail relationships, and leading successful product launches. They should also demonstrate their passion for natural products, health, and sustainability.
ATS Keywords: ASSUMPTION: Key terms to include in the application may include "sales management," "retail expansion," "account management," "natural products," "CPG," "team leadership," and "market analysis."
🛠️ Tools & Technologies
- Microsoft Excel (including advanced functions and Power Query)
- Customer relationship management (CRM) software
- Sales forecasting and reporting tools
- Retail promotion and merchandising platforms
👔 Cultural Fit Considerations
Company Values: ASSUMPTION: Birdman's core values likely include a commitment to sustainability, innovation, and delivering high-quality, plant-based products that promote health and wellness.
Work Style: ASSUMPTION: The work environment at Birdman is likely fast-paced, collaborative, and focused on achieving ambitious growth goals. The successful candidate should be able to thrive in a dynamic, results-oriented culture.
Self-Assessment: Applicants should consider whether they are passionate about the natural products industry, driven to help a growing company expand its footprint, and capable of leading and mentoring a sales team to success.
⚠️ Potential Challenges
ASSUMPTION: The US B&M Sales Lead role may involve a heavy workload, with the need to manage multiple retail relationships, execute complex sales strategies, and provide regular reporting to senior management. The successful candidate will need to be highly organized, adaptable, and able to prioritize effectively in a fast-paced environment.
📈 Similar Roles Comparison
ASSUMPTION: This US B&M Sales Lead role is similar to other sales management positions in the natural products or CPG industry, such as National Account Manager, Regional Sales Director, or Head of Retail Sales. These roles typically involve overseeing sales operations, managing key customer relationships, and driving growth in targeted markets.
📝 Sample Projects
ASSUMPTION: Example projects the US B&M Sales Lead may work on include:
- Developing a comprehensive sales strategy to expand Birdman's retail presence in the US market
- Negotiating and finalizing distribution agreements with major retailers like Costco, Walmart, and GNC
- Overseeing the launch of new Birdman products in brick-and-mortar stores, including promotional campaigns and in-store merchandising
- Analyzing sales data and market trends to identify growth opportunities and optimize sales performance
- Leading and mentoring the US sales team to ensure they have the resources and support needed to achieve their targets
❓ Key Questions to Ask During Interview
- What are the key metrics and KPIs used to measure the success of the US B&M Sales Lead role?
- How does the US sales team collaborate with other departments, such as marketing and supply chain, to support the company's broader objectives?
- What are the biggest challenges currently faced by Birdman in the US retail market, and how would this role be expected to address them?
- Can you provide more details about the company's plans for continued expansion and growth in the US market?
- What opportunities are there for career development and advancement within Birdman for someone in this position?
- How does the company foster a culture of innovation, entrepreneurship, and sustainability among its employees?
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and required qualifications to ensure they are a strong fit for the role.
- Tailor their resume and cover letter to highlight their relevant sales management experience, particularly in the natural products or CPG industry.
- Research Birdman's company history, mission, and current market position to demonstrate their understanding of the organization and passion for the brand.
- Prepare thoughtful questions to ask during the interview that showcase their strategic thinking and interest in the role.
- Be ready to discuss their leadership approach, ability to drive results in a fast-paced environment, and commitment to sustainability and innovation.