📌 Core Information
🔹 Job Title: Growth Insights Manager
🔹 Company: PointClickCare
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Analyzing campaign performance trends to drive growth strategy
- Developing actionable insights and recommendations to optimize marketing campaigns
- Collaborating with cross-functional teams to monitor trends and identify improvement strategies
- Using storytelling skills to communicate insights and mobilize teams towards execution
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Analyze trends of campaign performance to provide actionable insights that support growth strategy
✅ Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies
✅ Review data to understand campaign breakpoints and provide data-led insights for decision-making across GTM teams
✅ Manage insights strategy and perform analysis on customer responses to marketing messages and content
✅ Analyze content performance to optimize content strategy in campaigns
✅ Manage research projects using data to create business plans that inform growth strategy
✅ Work with data professionals to uncover opportunities hidden in data and use insights from statistical modeling and correlation analysis to inform campaign optimization strategies
ASSUMPTION: The role may evolve based on the company's growth and changing needs, requiring adaptability and a willingness to take on new challenges.
🎯 Required Qualifications
Education: Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, or Computer Science
Experience: 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
Required Skills:
- Awareness and understanding of current and future industry trends, technology, and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast-paced, heavily matrixed organizations
- Strong understanding of UI/UX, marketing analytics technology, and revenue marketing metrics
- Proficient in Google Analytics, SEO, SEM, SQL, BI tools, and Salesforce dashboards
- Familiarity with B2B marketing channels and funnel metrics
Preferred Skills:
- Experience with data visualization tools
- Fluency in additional languages (e.g., Spanish, French)
ASSUMPTION: Candidates with a strong analytical background and a proven track record in digital marketing analytics are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $91,300 - $98,200 per year
Benefits:
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PointClickCare is a leading North American healthcare technology platform, enabling meaningful care collaboration and real-time patient insights. They focus on realizing their vision of creating a world in which providers and plans can confidently deliver frictionless care.
Company Size: PointClickCare has over 2,200 employees, making it a large organization with significant resources and opportunities for growth.
Founded: PointClickCare was founded in 2000 and has since grown exponentially, with a strong focus on company culture and employee development.
Company Description:
- PointClickCare offers a wealth of opportunities and a vibrant culture that empowers employees
- The company leads the way in creating cloud-based healthcare software and has been recognized by Forbes as one of the top 100 private cloud companies
- PointClickCare is committed to creating a work environment where talents can thrive, careers can grow, and work has a lasting impact on healthcare across North America
Company Specialties:
- Electronic health records (EHR) and electronic medical records (EMR)
- Long-term care and nursing homes
- Software as a Service (SaaS)
- Point of Care and eMAR
Company Website: pointclickcare.com
ASSUMPTION: PointClickCare's size and industry position provide ample opportunities for career growth and professional development.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a solid foundation in digital marketing analytics and several years of relevant experience.
Reporting Structure: The Growth Insights Manager will report directly to the Marketing Functional Leadership and work closely with various teams, including Executive Leadership, Marketing Operations, and Business Operations.
Work Arrangement: This role is remote-friendly, offering flexibility and the opportunity to work from home or a co-located office.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to continuous development programs and resources to support professional growth
ASSUMPTION: The role's growth opportunities are contingent upon the company's growth and the individual's performance and aspirations.
🌍 Location & Work Environment
Office Type: PointClickCare has a hybrid work environment, with both remote and on-site options available for employees.
Office Location(s): PointClickCare's headquarters is in Toronto, Ontario, Canada, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of professional opportunities and cultural experiences
- Remote work provides flexibility and the ability to balance personal and professional responsibilities
- The time zone for this role is America/New_York, which may require some overlap with Eastern Standard Time for effective collaboration
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote-friendly work arrangement and flexible hours cater to a wide range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with marketing and data team members
- Final interview with the marketing leadership team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and storytelling skills
- Industry knowledge and marketing analytics expertise
- Cultural fit and alignment with PointClickCare's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research PointClickCare's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital B2B Marketing Analytics, Performance Measurement, Storytelling, Buyer Journey Engagement, Lifecycle Marketing Performance, UI/UX, Marketing Analytics Technology, Revenue Marketing Metrics, Google Analytics, SEO, SEM, SQL, BI Tools
ASSUMPTION: The interview process may vary depending on the candidate's experience and the company's hiring needs.
🛠️ Tools & Technologies
- Google Analytics
- SEO and SEM tools
- SQL databases
- BI tools (e.g., Tableau, Power BI)
- Salesforce dashboards
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies may evolve as the role and company grow.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Accountable
- Empowering
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you used data to drive marketing strategy and improve campaign performance in previous roles?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities?
- How do you ensure that your marketing insights and recommendations are clear, concise, and persuasive?
ASSUMPTION: PointClickCare values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Working with large and complex datasets may require advanced analytical skills and tools
- Collaborating with cross-functional teams may present communication and coordination challenges
- Keeping up with industry trends and best practices may require continuous learning and adaptation
- Managing multiple projects and priorities may require strong time management and organizational skills
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on storytelling and communicating insights to non-technical stakeholders
- In the broader healthcare technology industry, PointClickCare is known for its strong company culture and commitment to employee development
- Career progression in this role may involve moving into senior marketing roles or management positions within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Analyzing customer journey data to identify optimization opportunities and improve campaign performance
- Developing a predictive model to forecast customer lifetime value and inform marketing strategy
- Conducting a competitive analysis to benchmark PointClickCare's marketing performance against industry peers
ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Insights Manager may work on, but the role's specific projects will depend on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does PointClickCare support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does PointClickCare measure the success of its marketing campaigns, and how can this role impact those metrics?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research PointClickCare's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
