🔹 Job Title: US Marketing Director
🔹 Company: Abbott
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🚀 Job Overview
Key aspects of this role include:
- Defining and executing marketing strategies to drive growth and market share
- Leading a team of 10+ marketing professionals
- Overseeing the launch of new products, including i-STAT TBI and i-STAT hs-TnI
- Collaborating with cross-functional teams, including sales, finance, and medical affairs
- Managing a budget and P&L for the largest franchise within Abbott Point of Care
- Building and leading a marketing organization for the first time
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have experience in the healthcare industry, preferably with devices or IVD, and a proven track record of driving growth and market share.
📋 Key Responsibilities
✅ Vision and Strategy:
- Define cohesive strategy to enable APOC’s U.S. business to achieve sustainable, profitable growth
- Drive the launch teams for APOC’s latest innovations: i-STAT TBI and i-STAT hs-TnI
- Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Hospital and Outpatient settings)
- Perform complex business and financial analysis to inform commercial strategy and increase market share, sales, and profit
- Define U.S. growth, customer loyalty, and retention strategies using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs
- Oversee all aspects of marketing program delivery to ensure programs are executed effectively and efficiently across the entire hospital segment
- Engage and motivate the sales force and other business functions to help them engage and recapture lost customer targets as well as new business targets
- Leads APOC’s brand building efforts and guides the team to develop brand stories that connect with target audiences now and in the future
- Track and monitor how customers perceive APOC’s brand and franchises and lead the team to respond accordingly
- Understand and manage regulatory, compliance, and reimbursement aspects of the business
- Set targets, budgets, and evaluate resource deployment to effectively deliver plans
- Promote a “Test-and-Learn” approach that emphasizes speed-to-market, in-market testing, measurement, and refinement
✅ Finance:
- Work with DVP to manage the U.S. Commercial P&L to ensure sales and profit objectives are achieved on a quarterly and annual basis
- Anticipate and proactively mitigate sales and margin risks
- Identify and drive execution of Gross Margin improvement initiatives
- Partner with the DVP to drive the financial planning (rLBE) and demand forecasting (Integrated Business Planning) processes to ensure marketing strategies are yielding expected outcomes, course correcting where necessary
✅ Pricing and Reimbursement:
- Understand point of care diagnostic assay, hospital, and outpatient reimbursement for the U.S. health care system
- Set pricing for current i-STAT product portfolio, in alignment with global guidelines
- Partner with Global Strategic Marketing to define and execute reimbursement and pricing strategy for new assays
✅ Customer Experience:
- Define Customer Experience, Retention, and Loyalty Strategy, execute in partnership with the sales organization
- Achieve Net Promoter Score and Service Level targets
✅ Medical Affairs:
- Develop a KOL influence map for key medical specialties (e.g., cardiovascular, neurology, emergency medicine, etc.)
- Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards
- Define clinical data/evidence needed to attain regulatory approval, market access, and influence clinical practice
- Define stakeholder advocacy plans to shape clinical practice guidelines related to diagnosis of acute myocardial infarction, sepsis, mild traumatic brain injury, etc.
- Establish relationships with U.S. Hospital KOLs
✅ Team Leadership:
- Actively manage a team of ~10 individuals with a mix of managers and individual contributors, leading all aspects from talent acquisition, coaching and development, and performance management
🎯 Required Qualifications
Education:
- Bachelor of Arts or Bachelor of Science in business or science/engineering required; MBA/PhD/MD from top-tier school preferred
Experience:
- 10+ years in marketing leadership roles in the healthcare industry (devices and/or IVD preferred) with a demonstrated ability to align and integrate sales and marketing teams and cross-functions to deliver results
- Experience as a marketing head of a $400MM+ business, with hands-on strategic planning, marketing, and sales experience required
- Strong Servant Leader characteristics/mindset; unquestionable ethics and integrity
Skills:
- Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations, and confidently recommend a point-of-view to senior management
- Demonstrated experience in developing and executing marketing plans that achieve segment-specific growth goals
- Innovative and creative—demonstrated ability to leverage insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
- Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment, and independently determine the appropriate course of action where precedent may not exist
- Entrepreneurial mindset and approach; acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
- Strong project management skills, with proven ability to clearly define objectives and priorities, establish milestones, lead cross-functional teams to meet and exceed goals in a dynamic environment, while maintaining strong attention to detail and quick recall
- Adept at clearly defining objectives and priorities, establishing appropriate milestones, and leading cross-functional teams to meet and exceed goals, even under adverse circumstances
- Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service); natural tendency to think about key questions/issues from an integrated, cross-functional perspective
- Track record of synthesizing diverse perspectives into cohesive, aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals
- Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, demonstrating competence and confidence, being accessible and approachable, being a good listener, and using fact-based persuasion, passion, and persistence as appropriate to the audience and issue at stake
- An approachable and credible communication style, with exceptional verbal and written communication skills; to keep all levels of the organization informed, engaged, and motivated
- Skilled change agent with experience aligning a marketing and sales team around a vision and strategy and creating a sense of urgency to execute the strategy and deliver on commitments
- Advanced knowledge of and experience using Microsoft PowerPoint and Excel
💰 Compensation & Benefits
- Salary Range: $147,300 - $294,700 per year
- Benefits: Attractive compensation, strong bonus, long-term incentive plans, career development opportunities
📌 Applicant Insights
🔍 Company Context
- Industry: Hospitals and Health Care
- Company Size: 10,001+ employees
- Founded: 1888
- Company Description: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
- Company Specialties: Nutrition, Diagnostics, Medical Devices, and Branded Generic Pharmaceuticals
📊 Role Analysis
- Career Level: Senior-level marketing leadership role
- Reporting Structure: Reports directly to the Division Vice President, U.S. Commercial Operations and serves as a senior member of the APOC U.S. Commercial Team
- Work Arrangement: On-site, with up to 35% travel required
- Growth Opportunities: Potential for career advancement within Abbott’s commercial organization, including roles of increasing commercial responsibility and seniority
🌍 Location & Work Environment
- Office Type: Corporate office
- Office Location(s): 400 College Road East, Princeton, New Jersey, United States
- Geographic Context: Princeton, New Jersey, is a small city with a population of approximately 30,000. It is located in central New Jersey, about an hour from New York City and Philadelphia.
- Work Schedule: Standard full-time work schedule, with potential for flexible hours based on project demands
💼 Interview & Application Insights
- Typical Process: Phone or video screening, on-site interviews, and final round interviews with senior leadership
- Key Assessment Areas: Strategic thinking, leadership skills, cultural fit, and industry-specific knowledge
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a dynamic, fast-paced environment
- Research Abbott’s mission, values, and recent innovations to demonstrate your enthusiasm for the role and company
🛠️ Tools & Technologies
- Microsoft PowerPoint and Excel
- Marketing automation and analytics tools (e.g., Marketo, Tableau)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
👔 Cultural Fit Considerations
- Company Values: The Abbott Way – Quality, Integrity, Collaboration, and Excellence
- Work Style: Collaborative, innovative, and entrepreneurial, with a strong focus on helping healthcare professionals and patients
- Self-Assessment Questions:
- How do your personal values align with Abbott’s core values?
- Can you thrive in a dynamic, fast-paced environment with a high degree of autonomy and responsibility?
- How do you approach building and leading a team in a new role?
⚠️ Potential Challenges
- Managing a large P&L and budget for the first time
- Building a marketing organization from scratch
- Balancing strategic planning with day-to-day execution and team management
- Navigating a large, matrixed organization with multiple stakeholders
- Managing a high degree of ambiguity and change in a rapidly growing business
📈 Similar Roles Comparison
- Marketing Director (Healthcare Industry) vs. Marketing Director (Consumer Goods Industry):
- Healthcare industry roles often require a deeper understanding of regulatory compliance, reimbursement, and medical affairs
- Consumer goods roles may have more focus on branding, consumer behavior, and retail marketing
- Marketing Director (Device/IVD Industry) vs. Marketing Director (Pharmaceutical Industry):
- Device/IVD roles may require more technical knowledge and a focus on clinical utility and diagnostic accuracy
- Pharmaceutical roles may have more focus on clinical trial data, regulatory approval, and launch timelines
📝 Sample Projects
- Developing a go-to-market strategy for a new point-of-care diagnostic assay
- Launching a new product line in the U.S. market, including pricing, reimbursement, and promotional strategies
- Conducting market research to understand customer needs, preferences, and barriers to adoption
- Building and executing a customer retention and loyalty program
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the U.S. commercial franchise in the next 12-24 months, and how can this role help address them?
- How does this role fit into the broader commercial strategy for Abbott Point of Care?
- What are the key priorities for the first 90 days in this role?
- How does Abbott support the professional development and career growth of its marketing leaders?
- What is the company’s approach to innovation and new product development in the point-of-care diagnostics space?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for phone or video screening, on-site interviews, and final round interviews with senior leadership
4. Research Abbott’s mission, values, and recent innovations to demonstrate your enthusiasm for the role and company
5. Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
