📌 Core Information
🔹 Job Title: Product Marketing Manager (Pharmacy)
🔹 Company: PointClickCare
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Serving as a bridge between product development and market needs
- Developing and executing go-to-market and new product launch plans
- Creating marketing and sales enablement assets and tools
- Supporting prospect education and lead generation programs
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a strong understanding of both marketing principles and the healthcare industry, particularly the long-term care pharmacy sector.
📋 Key Responsibilities
✅ Develop product positioning, value propositions, and messaging that resonate with the buying audience
✅ Support the launch of new products and key feature releases, defining product positioning, unique sales propositions, and scoping and creating required tools and collateral
✅ Lead product introduction/launch planning, including development and measurement of KPIs
✅ Collaborate with marketing peers to drive development of various content, including sales decks, solution sheets, customer stories, and testimonials, thought leadership, and campaign assets
✅ Act as a key Subject Matter Expert (SME) supporting complex sales inquiries, customer-facing product education, and roadmap updates
✅ Communicate the value proposition of the products to the sales team and collaborate to develop sales tools that support the selling process of PointClickCare’s solutions
✅ Conduct in-depth market research to identify trends, customer needs, and competitive landscape, using insights to develop effective marketing strategies that align with company goals and initiatives
✅ Work closely with members of the product management team to ensure alignment of product features, benefits, and go-to-market strategies
✅ Collaborate with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers
✅ Guide marketing programs, brand management, and digital marketing teams to ensure that appropriate product themes are communicated to the market
✅ Collaborate with the sales team in complex sales situations, proactively communicating with clear value propositions and tools to leverage in sales scenarios
✅ Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects
✅ Partner with Sales Enablement to lead sales training on new products/capabilities, including regular updates on product enhancements
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or customer meetings.
🎯 Required Qualifications
Education: Bachelor's degree; advanced degree in business or marketing or equivalent experience desirable
Experience: 4-6 years in product marketing
Required Skills:
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing
- Strong written and verbal communications skills
- Knowledge of marketing principles and practices
- Excellent time management, interpersonal, communication, decision-making, and organization skills
- A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen”
- Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change
Preferred Skills:
- Experience with the long-term care pharmacy industry highly preferred
- Understanding of relevant regulations, compliance, and market dynamics impacting Skilled Nursing and Senior Living
- Certification in Pragmatic Marketing or SiriusDecisions Product Marketing a plus
ASSUMPTION: Candidates with experience in B2B SaaS healthcare technology will be strongly considered.
💰 Compensation & Benefits
Salary Range: $111,600 - $120,000 per year
Benefits:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the United States. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: PointClickCare is a leading healthcare technology platform focused on long-term and post-acute care, enabling meaningful care collaboration and real-time patient insights. They aim to help providers deliver exceptional care and thrive in the healthcare industry.
Company Size: PointClickCare has over 2,200 employees, making it a mid-sized company with a significant presence in the healthcare technology sector.
Founded: PointClickCare was founded in 2000 and has since grown exponentially, expanding its offerings and impact on the healthcare industry.
Company Description:
- PointClickCare offers a wealth of opportunities and a vibrant culture that empowers employees
- The company leads the way in creating cloud-based healthcare software, with a focus on realizing its vision: to help create a world in which providers and plans can confidently deliver frictionless care
- PointClickCare has been recognized by Forbes as one of the top 100 private cloud companies and acknowledged by Waterstone Human Capital as Canada’s Most Admired Corporate Cultures
Company Specialties:
- Electronic health records (EHR) and electronic medication administration records (eMAR)
- Long-term care and post-acute care software solutions
- Integration and collaboration with healthcare providers, plans, and partners
- Data analytics and insights to drive informed decision-making
Company Website: pointclickcare.com
ASSUMPTION: PointClickCare's focus on long-term and post-acute care makes it an attractive employer for candidates interested in the healthcare industry and looking to make a meaningful impact.
📊 Role Analysis
Career Level: This role is at the professional level, requiring 4-6 years of experience in product marketing and a strong understanding of the healthcare industry.
Reporting Structure: The Product Marketing Manager reports to the Director, Product Marketing and works closely with various teams, including product management, sales, marketing, and customer success.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As PointClickCare continues to grow, there may be opportunities for advancement within the marketing team or other departments
- The company offers a Continuous Development Support Program to help employees grow their skills and careers
- Working on a wide range of products and initiatives provides ample opportunities to learn and develop new skills
ASSUMPTION: PointClickCare's focus on growth and employee development makes it an attractive employer for candidates looking to advance their careers in the healthcare technology industry.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Not applicable (remote work)
Geographic Context:
- The United States has a large and diverse healthcare market, with numerous opportunities for growth and innovation
- Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the United States
- The remote work arrangement may require occasional travel to attend industry events, conferences, or customer meetings
Work Schedule: Full-time, with a typical workweek of 40 hours
ASSUMPTION: The remote work arrangement may require occasional travel, and the work schedule may vary depending on project demands and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Director, Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Industry knowledge and understanding of the healthcare technology sector
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with PointClickCare's values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of PointClickCare's mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and industry knowledge
- Research the healthcare technology industry and PointClickCare's products and services to show your enthusiasm and preparation
ATS Keywords: Product Marketing, B2B SaaS, Healthcare Technology, Long-Term Care, Pharmacy, Market Research, Sales Enablement, Communication Skills, Time Management, Interpersonal Skills, Decision Making, Organization Skills, Customer Insight, Product Positioning, Collaboration, Regulatory Knowledge, Adaptability, Self-Starter, Technical Writing
ASSUMPTION: PointClickCare's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Product management and roadmapping tools (e.g., Asana, JIRA, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management and task tracking tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers
- Innovation: Continuously seek new ways to improve and drive growth
- Collaboration: Work together to achieve common goals and drive success
- Integrity: Act with honesty and ethical behavior in all aspects of work
- Accountability: Take responsibility for one's actions and decisions
- Respect: Value and consider the perspectives of others
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Remote-friendly, with a focus on communication, organization, and time management
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you align with PointClickCare's customer-centric approach, and can you provide an example of a time when you put customers first?
- Describe a situation where you had to adapt to a significant change in your work environment, and how did you handle it?
- Can you share an example of a time when you worked collaboratively with a diverse team to achieve a common goal, and what was the outcome?
ASSUMPTION: PointClickCare's culture values collaboration, innovation, and customer-centricity, making it an attractive employer for candidates who thrive in dynamic, team-oriented environments and are passionate about driving results.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The role may require occasional travel, which may be inconvenient or challenging for some candidates
- The competitive healthcare technology industry may present challenges in standing out and driving results
ASSUMPTION: PointClickCare's remote work arrangement, fast-paced work environment, and competitive industry may present challenges for some candidates, but the company's focus on employee development and growth opportunities helps mitigate these concerns.
📈 Similar Roles Comparison
- Product Marketing Manager (Pharmacy) at PointClickCare vs. Product Marketing Manager (Healthcare Technology) at a competing company:
- PointClickCare's focus on long-term and post-acute care may provide more specialized experience and growth opportunities in the healthcare technology sector
- The competing company may have a broader product portfolio, offering more diverse experience but potentially less specialized knowledge
- PointClickCare's remote work arrangement may provide more flexibility and work-life balance, while the competing company may offer more in-person collaboration and networking opportunities
- Industry-specific context: The healthcare technology industry is highly competitive and rapidly evolving, with numerous opportunities for growth and innovation
- Career path comparison: A Product Marketing Manager (Pharmacy) at PointClickCare may have more specialized career growth opportunities within the company, while a Product Marketing Manager (Healthcare Technology) at a competing company may have more diverse career growth opportunities across the industry
ASSUMPTION: PointClickCare's focus on long-term and post-acute care, remote work arrangement, and specialized career growth opportunities make it an attractive employer for candidates interested in the healthcare technology industry and looking to make a meaningful impact.
📝 Sample Projects
- Developing a go-to-market strategy and launch plan for a new long-term care pharmacy software solution
- Conducting market research to identify trends, customer needs, and competitive landscape in the long-term care pharmacy sector
- Creating sales enablement assets and tools to support the selling process of PointClickCare's pharmacy solutions
- Collaborating with cross-functional teams to develop and execute marketing campaigns that drive customer engagement and lead generation
- Acting as a key Subject Matter Expert (SME) to support complex sales inquiries and customer-facing product education and roadmap updates
ASSUMPTION: PointClickCare's focus on long-term and post-acute care, pharmacy solutions, and customer-centric marketing strategies provides ample opportunities for candidates to contribute to meaningful projects and drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its pharmacy solutions and how this role contributes to that vision?
- How does the company support the professional development and growth of its product marketing team members?
- Can you provide an example of a time when the company successfully launched a new product or feature, and what was the role of the product marketing team in that process?
- How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used to track progress?
- Can you describe the company's approach to collaboration and cross-functional teamwork, and how does this role contribute to that dynamic?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant product marketing experience and skills, with a focus on the healthcare technology industry and long-term care pharmacy sector
- Write a cover letter that demonstrates your understanding of PointClickCare's mission, values, and the specific requirements of the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, industry knowledge, and cultural fit
- Research the healthcare technology industry and PointClickCare's products and services to show your enthusiasm and preparation
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
