(USA) Manager, Campaign Management

📌 Core Information - Job Title: Manager, Campaign Management - Company: Walmart - Location: Hoboken, NJ, USA - Job Type: Hybrid (3 days in office per week) - Category: Marketing & Advertising - Date Posted: April 5, 2025 - Experience Level: 2-5 years - Remote Status: On-site/Hybrid 🚀 Job Overview Key aspects of this role include: - Managing end-to-end digital campaigns for Walmart Connect's advertising solutions - Collaborating with cross-functional teams to define metrics and measure campaign success - Developing strategic insights and best practices for portfolio campaigns - Building and maintaining relationships with internal teams and clients - Troubleshooting issues and providing exceptional client service ASSUMPTION: This role requires strong leadership skills, attention to detail, and the ability to thrive in a fast-paced, rapidly changing environment. 📋 Key Responsibilities - Plan, execute, manage, and optimize end-to-end digital campaigns - Understand upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics - Partner with internal teams to define metrics and measure campaign success using internal analytics - Maintain campaign-specific materials in shared document repositories - Manage day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and performance - Develop, grow, and maintain relationships with internal teams through exceptional client service - Work with trafficking teams to traffic tags and ensure accurate tracking for campaigns - Build and deliver media plans for new client opportunities using strategic insights and best practices - Regularly consult sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities - Troubleshoot issues on all pre-production and live campaigns - Provide monthly audit reports to partners and actualize bill/pay systems when applicable - Utilize strong communication skills to articulate complex concepts fluidly and cross-functionally ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work independently and collaboratively. 🎯 Required Qualifications Education: - Bachelor's degree required Experience: - 2-3 years of professional experience in end-to-end digital media campaign management across multiple platforms - Experience in client-facing roles with the ability to navigate issues effectively Required Skills: - Campaign Management experience managing day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and the performance of various campaigns - Experience with Media Planning, Building Media Plans, and firm understanding of traditional and interactive media planning elements - Experience with multiple digital media products and channels: Social, Display, Mobile, Search, Paid, Programmatic, etc. Specifically, keyboard experience within Paid channels such as Display, Mobile, Social, Search, and Programmatic, etc. - Experience in bid management, campaign management, campaign optimization, digital media operations across search and display - Client facing experience with the ability to identify risks and effectively navigate through issues - Experience working with integrated teams by partnering closely with account management, finance, sales, advanced analytics, optimization, etc. Preferred Skills: - Experience using project management tools and ad servers - Flexibility to provide after-hours support on a rotational basis ASSUMPTION: Candidates with experience in the retail or e-commerce industry may have an advantage. 💰 Compensation & Benefits Salary Range: $96,000 - $186,000 per year (based on experience level and location) Benefits: - 401(k) Match - Stock Purchase Plan - Paid Maternity Leave - Paid Parental Leave - PTO (including sick leave) - Multiple Health Plans - Annual Stock Grants - Employee Stock Purchase Plan Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Retail & eCommerce Company Size: 10,001+ employees Founded: 1962 Company Description: Walmart is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. The company was founded by Sam Walton in 1962 and is headquartered in Bentonville, Arkansas. Walmart is the world's largest retailer, with over 11,700 stores and clubs under 59 different banners in 27 countries and eCommerce websites. Company Specialties: - Retail - eCommerce - Technology - Transportation & Logistics - Merchandising - Marketing - Operations - Health & Wellness Company Website: ASSUMPTION: Walmart's size and diversity offer numerous opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level management Reporting Structure: This role reports directly to the Senior Manager, Campaign Management Work Arrangement: Hybrid (3 days in office per week) Growth Opportunities: - Advancement to Senior Manager, Campaign Management or similar roles - Expansion into other areas of Walmart Connect or the broader Walmart organization - Development of expertise in digital media campaign management and leadership ASSUMPTION: This role provides a strong foundation for a career in digital media campaign management and leadership. 🌍 Location & Work Environment Office Type: Hybrid (3 days in office per week) Office Location: 221 River St, Hoboken, NJ 07030, USA Geographic Context: - Hoboken is a city in Hudson County, New Jersey, located just across the Hudson River from Manhattan, New York City - The city offers a mix of urban and suburban living, with a vibrant arts and culture scene, as well as easy access to New York City Work Schedule: Full-time (40 hours/week), with flexibility to provide after-hours support on a rotational basis ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the hiring team 4. Final interview with the senior leadership team 5. Background check and offer extension Key Assessment Areas: - Problem-solving skills and strategic thinking - Campaign management experience and expertise - Client communication and relationship-building skills - Ability to work effectively in a fast-paced, collaborative environment Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on problem-solving, leadership, and client communication skills - Research Walmart Connect and the broader Walmart organization to demonstrate your understanding of the company and its mission ATS Keywords: Digital Media Campaign Management, Media Planning, Client Communication, Campaign Optimization, Analytical Thinking, Project Management, Paid Media Channels, Bid Management, Performance Analysis, Strategic Insights, Ad Servers, Microsoft Office ASSUMPTION: Demonstrating a strong understanding of the role, required skills, and Walmart Connect's mission will be crucial for success in the application process. 🛠️ Tools & Technologies - Microsoft Office (Outlook, PowerPoint, Excel) - Ad servers (e.g., Google Ads, Facebook Ads, etc.) - Project management tools (e.g., Asana, Trello, etc.) - Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Service to the Customer - Respect for the Individual - Strive for Excellence - Act with Integrity Work Style: - Collaborative and team-oriented - Fast-paced and adaptable - Data-driven and analytical - Results-focused and accountable Self-Assessment Questions: 1. How do you align with Walmart's commitment to service to the customer? 2. How do you handle working in a fast-paced, ever-changing environment? 3. How do you balance data-driven decision-making with a focus on results and accountability? ASSUMPTION: Candidates who demonstrate a strong fit with Walmart's values and work style will be most successful in this role. ⚠️ Potential Challenges 1. Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail 2. Working with diverse internal teams and clients, necessitating excellent communication and collaboration skills 3. Navigating a large, complex organization, requiring adaptability and a willingness to learn 4. Balancing the need for strategic insights with the day-to-day management of campaigns ASSUMPTION: These challenges can be overcome with strong problem-solving skills, a proactive approach, and a willingness to learn and adapt. 📈 Similar Roles Comparison 1. Campaign Manager (Agency): Focuses on managing client campaigns for an agency, with less emphasis on internal team collaboration and more on client relationships 2. Media Planner/Buyer: Specializes in media planning and buying, with less emphasis on campaign management and optimization 3. Digital Marketing Specialist: Focuses on a broader range of digital marketing activities, with less emphasis on campaign management and optimization ASSUMPTION: This role offers a unique blend of campaign management, media planning, and client communication responsibilities. 📝 Sample Projects 1. Developing a comprehensive media plan for a new client opportunity, including strategic insights and best practices 2. Optimizing an underperforming campaign to improve performance and drive better results 3. Managing a complex, multi-channel campaign for a high-profile client, requiring strong project management skills and attention to detail ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the Campaign Management team currently, and how can this role help address them? 2. How does this role collaborate with other teams within Walmart Connect and the broader Walmart organization? 3. What opportunities are there for professional development and growth within this role and the broader organization? 4. How does Walmart Connect measure the success of its campaigns, and what metrics are most important to track? 5. What is the company's approach to work-life balance, and how is it supported within this role? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://walmart.wd5.myworkdayjobs.com/Non-WorkdayInternal/job/USA-221-River-St-NJ-HOBOKEN-Home-Office/XMLNAME--USA--Manager--Campaign-Management_R-2115486) - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare for behavioral interview questions that focus on problem-solving, leadership, and client communication skills - Research Walmart Connect and the broader Walmart organization to demonstrate your understanding of the company and its mission - Follow up with the hiring team one week after your interview to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.