📌 Core Information
🔹 Job Title: Senior Manager, Campaign Optimization
🔹 Company: Walmart
🔹 Location: Hoboken, NJ (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving partner adoption and performance optimization
- Cross-functional collaboration with internal stakeholders
- Data-driven decision making and insight delivery
- Innovation and thought leadership in campaign optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with partners and internal teams.
📋 Key Responsibilities
✅ Lead strategic initiatives to drive partner adoption and performance optimization
✅ Collaborate with internal stakeholders to ensure seamless execution of growth initiatives
✅ Track progress against key performance goals and refine strategies based on learnings
✅ Champion the value of partner-level insights internally and externally
✅ Co-develop research projects with partners to uncover new revenue opportunities
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple initiatives and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Statistics, or a related field
Experience: 8-10 years of experience in Advertising, Consulting, Programmatic, Search, Digital Ad Ops, Media Buying, or Analytics
Required Skills:
- Proven expertise in digital advertising performance metrics (e.g., CTR, ROAS, CPMs)
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven ability to build and maintain effective relationships with partners and internal teams
- Familiarity with API and self-serve platforms is a plus
Preferred Skills:
- Experience with Walmart Connect or similar advertising platforms
- Fluency in SQL or other programming languages
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this field.
💰 Compensation & Benefits
Salary Range: $108,000 - $234,000 per year (based on experience and location)
Benefits:
- Medical, vision, and dental coverage
- 401(k) and company-paid life insurance
- Paid time off (PTO) and/or paid personal time off (PPTO)
- Short-term and long-term disability
- Company discounts, military leave pay, adoption, and surrogacy expense reimbursement
- Live Better U education benefit program
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and Walmart's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, the role is within Walmart Connect, Walmart's advertising platform)
Company Size: 10,001+ employees (Walmart is a large, multinational corporation)
Founded: 1962 (as a single mom-and-pop shop; incorporated in 1969)
Company Description:
- Walmart is the world's biggest retailer, operating a chain of hypermarkets, discount department stores, and grocery stores
- The company is known for its everyday low prices strategy and commitment to helping customers save money
- Walmart Connect is Walmart's advertising platform, offering brands the opportunity to reach millions of customers across Walmart's digital properties
Company Specialties:
- Retail operations and management
- eCommerce and omnichannel retailing
- Supply chain and logistics
- Technology and innovation
- Marketing and advertising
Company Website: corporate.walmart.com
ASSUMPTION: Walmart's size and scale provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: This role reports directly to the Senior Manager, Partner Growth, and collaborates with various internal teams, including product, analytics, and partner development
Work Arrangement: On-site with remote flexibility (2-3 days per week)
Growth Opportunities:
- Potential to advance to a Director or higher-level role within Walmart Connect or other Walmart business units
- Opportunities to expand responsibilities and impact based on performance and strategic initiatives
- Access to professional development and training programs through Live Better U
ASSUMPTION: Success in this role may lead to increased responsibilities and career advancement within Walmart's advertising and marketing divisions.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with remote flexibility)
Office Location(s): Hoboken, NJ (with remote flexibility for other Walmart Connect offices, such as Los Angeles, CA, and San Bruno, CA)
Geographic Context:
- Hoboken, NJ: A densely populated city with a high cost of living, offering easy access to New York City
- Los Angeles, CA: A major city with a diverse economy and a high cost of living
- San Bruno, CA: A city in the San Francisco Bay Area with a high cost of living and a strong tech industry presence
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The remote work arrangement may vary based on business needs and individual performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interviews with the hiring manager and other team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Cultural fit and alignment with Walmart's values
- Technical skills related to digital advertising and data analysis
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Be ready to discuss your experience with data-driven decision making and partner management
- Research Walmart Connect and the broader Walmart organization to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Digital advertising, performance metrics, data analysis, strategic initiatives, partner management, cross-functional collaboration, innovation, thought leadership
ASSUMPTION: Walmart's application process may vary based on the specific role and location, so it's essential to monitor the company's career portal for updates and guidance.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Programming languages (e.g., SQL, Python) - preferred but not required
- Advertising platforms (e.g., Google Ads, Facebook Ads, Walmart Connect)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with Walmart Connect or similar advertising platforms is a plus, but not required, as the company provides training and onboarding for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- Strive for excellence
- Act with integrity
- Spark creativity and innovation
- Respect the individual
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and goal-focused
- Customer-centric and customer-obsessed
Self-Assessment Questions:
- Do you have a proven track record of driving strategic initiatives and optimizing performance in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and translating complex data into actionable insights for senior stakeholders?
- Do you thrive in a collaborative, cross-functional work environment and enjoy building relationships with partners and internal teams?
- Are you passionate about Walmart's commitment to helping customers save money and live better?
ASSUMPTION: Walmart's culture emphasizes customer focus, continuous improvement, and a strong work ethic. Candidates who align with these values and work styles are more likely to succeed in the organization.
⚠️ Potential Challenges
- Managing multiple strategic initiatives and stakeholders simultaneously may be challenging
- Working with large datasets and complex data analysis may require significant time and effort
- Balancing on-site and remote work responsibilities may present unique challenges
- Navigating a large, complex organization like Walmart may require strong networking and political savvy
ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on partner growth and optimization within Walmart Connect
- Similar roles in other organizations may focus more on internal team management or specific advertising channels
- Career paths for this role may include advancement to Director or higher-level roles within Walmart Connect or other Walmart business units
ASSUMPTION: While this role shares similarities with other advertising and marketing management positions, its focus on partner growth and optimization makes it unique within the industry.
📝 Sample Projects
- Developing a comprehensive dashboard to track partner performance and optimize campaigns
- Collaborating with partners to co-create research projects and uncover new revenue opportunities
- Analyzing historical campaign data to identify trends and optimize future performance
ASSUMPTION: These sample projects illustrate the strategic, data-driven nature of the role and the importance of collaboration with partners and internal teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader organization and contribute to Walmart's overall strategy?
- What are the most significant challenges facing the team currently, and how can this role address them?
- How does the company support the growth and development of employees in this role?
- What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Walmart Careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
- Research Walmart Connect and the broader Walmart organization to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
