📌 Core Information
🔹 Job Title: USAC Activation & Channel Marketer
🔹 Company: 3M
🔹 Location: Maplewood, Minnesota, United States
🔹 Job Type: Full-Time, Hybrid (approx. 2 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive brand awareness, customer engagement, and sales growth
- Collaborating with cross-functional teams to deliver impactful marketing campaigns
- Managing the execution of marketing initiatives, including events, promotions, digital marketing, and content creation
- Analyzing campaign performance and providing insights and recommendations for optimization
- Monitoring market trends and competitor activities to identify opportunities for growth
- Managing budgets and ensuring all marketing activities are delivered on time and within budget
- Building and maintaining relationships with internal teams, external partners, agencies, and vendors
- Supporting new closed-won opportunities to drive business growth
ASSUMPTION: This role requires a creative and analytical thinker who can work collaboratively with various teams to deliver impactful marketing campaigns and drive business growth.
📋 Key Responsibilities
✅ Develop and implement activation marketing plans that align with business objectives and brand strategy
✅ Collaborate with product management, sales, and other marketing teams to create integrated marketing campaigns
✅ Manage the execution of marketing initiatives, including events, promotions, digital marketing, and content creation
✅ Analyze campaign performance and provide insights and recommendations for optimization
✅ Monitor market trends and competitor activities to identify opportunities for growth
✅ Manage budgets and ensure all marketing activities are delivered on time and within budget
✅ Build and maintain relationships with internal teams, external partners, agencies, and vendors
✅ Support new closed-won opportunities to drive business growth
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree or higher (completed and verified prior to start)
Experience: Three (3) years of experience in marketing, with a focus on activation or brand marketing in a private, public, government, or military environment
Required Skills:
- Proven experience in B2B marketing and/or channel marketing
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creative thinker with a passion for innovation and continuous improvement
Preferred Skills:
- Master's degree in Marketing, Business, or related field from an accredited institution
- Five (5) years of experience in marketing, with a focus on activation or brand marketing in a private, public, government, or military environment
- Proficiency in digital marketing tools and platforms
- Knowledge of Electronics, Transportation, Energy, Aerospace, and/or Defense markets
- Familiarity with CRM and marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the job and the company's location.
💰 Compensation & Benefits
Salary Range: $122,292 - $149,468 (base pay plus variable incentive pay, if eligible)
Benefits:
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate and may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing. 3M is a global company that operates in various industries, including healthcare, safety, automotive, and electronics.
Company Size: 10,001+ employees. As a large company, 3M offers diverse career opportunities and the chance to work on a wide range of products and projects.
Founded: 1902. 3M has a long history of innovation and has been a leader in its industry for over a century.
Company Description:
- 3M touches virtually every part of your life. Our people and technology make the impossible, possible.
- Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™
- 3M is committed to creating a diverse and inclusive workplace where everyone feels valued and respected.
Company Specialties:
- Innovation
- Collaboration
- Global, diverse career opportunities
Company Website: http://www.3M.com/careers
ASSUMPTION: 3M is a well-established company with a strong brand and a reputation for innovation and quality. Working at 3M offers the opportunity to collaborate with talented professionals from around the world and contribute to cutting-edge projects that make a real impact on people's lives.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires significant experience in marketing and the ability to lead and manage marketing campaigns and initiatives.
Reporting Structure: This role may report to a Marketing Manager or Director, depending on the specific organizational structure of the company.
Work Arrangement: Hybrid. This role requires approximately 2 days per week in the office, with the remaining days worked remotely.
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expansion into new markets or product lines
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills, take on new challenges, and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires approximately 2 days per week in the office, with the remaining days worked remotely.
Office Location(s): Maplewood, Minnesota, United States
Geographic Context:
- The Twin Cities metropolitan area, where Maplewood is located, is the 16th-largest metropolitan area in the United States, with a diverse economy and a high quality of life.
- Maplewood is a suburb of Saint Paul, the state capital of Minnesota, and is located just east of Minneapolis, the state's most populous city.
- The region is known for its strong job market, excellent educational opportunities, and a vibrant cultural scene.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director or senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Budget management and financial acumen
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company, emphasizing your fit and enthusiasm
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research 3M's products, markets, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, campaign execution, budget management, collaboration, communication, problem-solving, analytical skills, brand awareness, sales growth, market trends, competitor analysis
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's marketing skills, experience, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Digital marketing tools (e.g., Google Analytics, SEO tools)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack and the candidate's area of focus.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Global perspective
- Integrity
- Responsibility
- Diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to change
- Creative and innovative
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a global perspective and an appreciation for diverse cultures and viewpoints?
- Are you adaptable and open to change, particularly in a fast-paced, dynamic work environment?
ASSUMPTION: 3M values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and can contribute to a positive, supportive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing remote work and in-office collaboration
- Adapting to a large, global organization with diverse teams and stakeholders
- Keeping up with market trends and competitor activities in a dynamic industry
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on channel marketing and lead generation
- In the industrial machinery manufacturing industry, this role requires a strong understanding of B2B marketing and channel strategies
- Career progression in this role may lead to senior marketing positions or management roles within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, and may be an excellent fit for candidates with relevant experience and a strong interest in B2B marketing and channel strategies.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that emphasizes your fit for the role and enthusiasm for the company
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
