📌 Core Information
🔹 Job Title: User Acquisition Manager
🔹 Company: SciPlay
🔹 Location: Tel Aviv, Israel
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casino
🔹 Date Posted: April 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing large-scale acquisition budgets across multiple platforms
- Collaborating with cross-functional teams to drive user acquisition and engagement
- Analyzing campaign performance and providing data-driven insights
- Building and maintaining strategic relationships with key acquisition partners
- Identifying new optimization opportunities and innovative solutions
ASSUMPTION: This role requires a strong understanding of online advertising, data analysis, and campaign optimization. Previous experience in mobile user acquisition, preferably in free-to-play mobile gaming, is highly desirable.
📋 Key Responsibilities
✅ Lead paid acquisition efforts across all platforms to achieve volume, quality, and ROI goals
✅ Analyze the performance of marketing campaigns and optimize according to KPIs
✅ Develop innovative solutions to drive campaign performance
✅ Collaborate with product, CRM, and retargeting teams to drive events focused on acquisition and engagement
✅ Monitor user behavior and LTV, providing regular reporting on results
✅ Identify new partners, platforms, and optimization opportunities to drive campaign performance
✅ Manage daily, weekly, and quarterly budget forecasting and reporting of results
✅ Build and maintain strategic relationships with key acquisition partners
ASSUMPTION: This role requires strong analytical skills and the ability to work in a metrics and goal-driven environment. A genuine interest in social gaming, analytics, and advertising is essential.
🎯 Required Qualifications
Education: BA or BS in math, engineering, economics, or other quantitative field
Experience: At least 1.5 years of experience in mobile user acquisition (free-to-play mobile gaming preferred)
Required Skills:
- Deep understanding of online and advertising space, including tracking tools, technical integrations, and best practices
- Exceptional analytic skills and experience working in a metrics and goal-driven environment
- Ability to work with cross-functional teams
- Passion for AI innovation
Preferred Skills:
- Experience with specific ad platforms (e.g., Facebook, Google Ads)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with specific ad platforms and additional language skills may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a User Acquisition Manager role in Tel Aviv, Israel, with 1-2 years of experience is approximately ₪120,000 - ₪180,000 per year (source: Glassdoor, Payscale).
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: While SciPlay does not explicitly state benefits, these are common benefits offered by companies of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement, and fun.
Company Size: SciPlay has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: SciPlay was founded in 1998 and has since grown into a global organization with a presence in multiple countries.
Company Description:
- SciPlay offers seven core games, including social casino games and casual games
- The company utilizes a disciplined, data-driven approach to create a portfolio of games that spans markets and appeals to a wide range of players
- SciPlay is a global organization powered by a culture of innovation, with a diverse, collaborative team spanning three continents and five studios
Company Specialties:
- Social casino games
- Casual games
- Data-driven game development
- Global game distribution
Company Website: www.sciplay.com
ASSUMPTION: SciPlay's focus on data-driven game development and global distribution indicates a strong emphasis on analytics and performance tracking, which is relevant to the User Acquisition Manager role.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals with 1-2 years of experience in mobile user acquisition, seeking to grow their career in the gaming industry.
Reporting Structure: The User Acquisition Manager will report directly to the Growth division and collaborate with various teams, including product, CRM, and retargeting.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The work arrangement may include office days and remote work days, depending on the company's policies.
Growth Opportunities:
- Expanding knowledge of the gaming industry and user acquisition strategies
- Developing leadership and management skills by overseeing acquisition budgets and teams
- Gaining experience in cross-functional team collaboration and stakeholder management
- Potential opportunities for career progression within the Growth division or the company
ASSUMPTION: As a mid-sized company, SciPlay offers opportunities for growth and career progression, particularly for individuals who demonstrate strong performance and leadership potential.
🌍 Location & Work Environment
Office Type: SciPlay's Tel Aviv office is located in a modern, collaborative workspace with amenities and nearby attractions.
Office Location(s): 2 Ze'ev Jabotinsky, 25th & 27th Floor, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and beachside living, with a wide range of cultural attractions and entertainment options
- Israel has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work
ASSUMPTION: While SciPlay does not explicitly state the work schedule, it is common for full-time roles in the gaming industry to operate on a standard Monday-Friday workweek, with some flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Growth team
- Final interview with the Growth division lead
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign optimization strategies
- Cross-functional team collaboration
- Problem-solving and innovation
- Cultural fit and alignment with SciPlay's values
Application Tips:
- Highlight relevant experience in mobile user acquisition and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for interview questions that assess your data analysis, campaign optimization, and cross-functional collaboration skills
- Research SciPlay's games and company culture to demonstrate your enthusiasm and fit
ATS Keywords: User Acquisition, Mobile Gaming, Data Analysis, Campaign Optimization, Cross-Functional Collaboration, Budget Management, Performance Tracking, Strategic Relationships, Technical Integrations, Analytic Skills, Metrics-Driven Environment, Social Gaming, Advertising, AI Innovation
ASSUMPTION: SciPlay's application process may vary, but it typically involves multiple interviews and assessments to evaluate candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Ad platforms: Facebook, Google Ads, Native & Programmatic media buying channels
- Tracking tools: Appsflyer, Adjust, or similar
- Data analysis tools: Excel, Google Analytics, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: While SciPlay does not explicitly list tools and technologies, these are common tools used in mobile user acquisition and data analysis roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing creativity and continuous learning
- Collaboration: Working together to achieve common goals
- Accountability: Taking ownership of tasks and results
- Integrity: Upholding ethical standards and acting with honesty
Work Style:
- Data-driven: Making decisions based on data and analytics
- Agile: Adapting to changes and new information quickly
- Collaborative: Working effectively with cross-functional teams
- Innovative: Embracing new ideas and approaches
Self-Assessment Questions:
- Do you have a strong passion for data analysis and optimization?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on finding innovative solutions to complex problems?
- Are you committed to upholding high ethical standards in your work?
ASSUMPTION: SciPlay's company values and work style indicate a strong emphasis on data-driven decision-making, collaboration, and innovation, which are essential for the User Acquisition Manager role.
⚠️ Potential Challenges
- Managing large-scale acquisition budgets and optimizing performance across multiple platforms
- Keeping up with the fast-paced and ever-evolving gaming industry
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing short-term performance goals with long-term strategic objectives
- Adapting to changes in user behavior, market trends, and ad platform policies
ASSUMPTION: These potential challenges are common in mobile user acquisition roles and require strong analytical skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Compared to other User Acquisition Manager roles, this position may have a stronger focus on data analysis and optimization, given SciPlay's emphasis on data-driven decision-making
- In the gaming industry, User Acquisition Managers may face unique challenges related to user engagement, retention, and monetization
- Career progression in this role may involve moving into senior management or specialized roles within the Growth division or the company
ASSUMPTION: While User Acquisition Manager roles share many similarities across industries, the gaming industry presents unique challenges and opportunities for career growth.
📝 Sample Projects
- Developing and implementing a new user acquisition campaign to drive app installs and registrations
- Analyzing user behavior data to identify trends and optimize campaign performance
- Collaborating with the product team to integrate new features or content that improve user acquisition and engagement
ASSUMPTION: These sample projects are based on typical responsibilities for a User Acquisition Manager role and demonstrate the data-driven, collaborative nature of the position.
❓ Key Questions to Ask During Interview
- How does the Growth division collaborate with other departments to drive user acquisition and engagement?
- What are the most significant challenges facing the User Acquisition team in the next 6-12 months?
- How does SciPlay support the professional development and growth of its employees?
- What is the company's approach to innovation and staying competitive in the gaming industry?
- How does the User Acquisition team measure and track key performance indicators (KPIs) for campaign optimization?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the specific requirements of the User Acquisition Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in mobile user acquisition and data analysis
- Prepare for interview questions that assess your data analysis, campaign optimization, and cross-functional collaboration skills
- Research SciPlay's games and company culture to demonstrate your enthusiasm and fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
