📌 Core Information
🔹 Job Title: User Acquisition (Africa) H/F
🔹 Company: Betclic Group
🔹 Location: Bordeaux, Nouvelle-Aquitaine, France (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Implementing and optimizing Betclic’s acquisition strategy in African markets
- Managing paid acquisition campaigns across multiple traffic sources
- Optimizing campaigns based on performance data to maximize ROI
- Collaborating with local marketing and business teams to align efforts
- Providing data-driven insights and recommendations to improve performance
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to work effectively with various teams.
📋 Key Responsibilities
✅ Manage paid acquisition campaigns across multiple traffic sources (Programmatic and Paid Social)
✅ Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
✅ Optimize campaigns based on performance data to maximize ROI
✅ Monitor budget allocation and adjust strategies as needed
✅ Develop and adapt acquisition strategies tailored to the African market
✅ Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.)
✅ Provide insights and recommendations to improve effectiveness
✅ Work closely with local marketing and business teams to align efforts
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple tasks and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1 to 2 years of experience in digital acquisition: Mobile App or Web
Required Skills:
- Experience in managing paid campaigns
- Strong analytical and ad platforms skills
- Fluency in spoken and written English
Preferred Skills:
- Interest in sports
- Previous SEA/Search experience
- Experience managing agencies
ASSUMPTION: While not explicitly stated, a strong understanding of the African market and local regulations would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on industry standards for similar roles and experience levels in France)
Benefits:
- 25 paid vacation days and 10 "RTT" days
- Ticket Restaurant® card loaded with €10 per day (50% funded)
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus (€200 for sustainable commuting)
- An advantageous telecommuting policy
- An annual training program
- Office facilities with a rooftop for sunny breaks and lunches
- Internal events to spice up your daily routine
- Free sports classes at our facilities
Working Hours: 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Betclic Group operates in the online gaming and tech industry, focusing on sports betting, casino, poker, and turf across multiple countries.
Company Size: Betclic Group has 1,338 employees, making it a mid-sized company with a dynamic and international work environment.
Founded: Betclic Group was founded in 2005 and has since grown to become a leader in sports betting across multiple countries.
Company Description:
- Betclic is an online gaming and tech company that stands out for its dynamism and ambition.
- Driven by the energy of a fast-growing, multicultural, and international team, it is a leader in sports betting across multiple countries.
- Betclic strives to provide its players with an optimal entertainment experience—safe, responsible, and supported by cutting-edge technology.
Company Specialties:
- Sports betting
- Bookmaker
- Casino
- Poker
- Turf
Company Website: https://www.betclicgroup.com/en/
ASSUMPTION: Betclic Group's focus on innovation, diversity, and inclusion makes it an attractive employer for candidates seeking a challenging and rewarding work environment.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals seeking to gain experience in digital acquisition and user growth strategies.
Reporting Structure: The User Acquisition Executive will report directly to the User Acquisition Manager and collaborate with various teams, including local marketing and business teams, design, and other acquisition specialists.
Work Arrangement: This role is remote-friendly, with an on-site presence required for collaboration and team-building purposes.
Growth Opportunities:
- Expanding responsibilities and team leadership as the company grows
- Cross-functional collaboration and learning opportunities within the marketing department
- Potential career progression into senior roles within the user acquisition team or related departments
ASSUMPTION: Betclic Group's fast-paced growth and international presence provide ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Betclic Group's headquarters in Bordeaux offers modern office facilities with a rooftop for sunny breaks and lunches.
Office Location(s): 117, Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine 33300, FR
Geographic Context:
- Bordeaux is a vibrant city in southwestern France, known for its wine, culture, and historic architecture.
- The region of Nouvelle-Aquitaine offers a high quality of life, with a mild climate, beautiful landscapes, and numerous cultural attractions.
- France provides a robust social welfare system, including healthcare, education, and retirement benefits.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM, allowing for a balance between remote work and on-site collaboration.
ASSUMPTION: The remote-friendly work arrangement and flexible hours contribute to a positive work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- HR prequalification (30 minutes) with Clémence
- Completion of the AssessFirst Test (personality, motivations, and reasoning)
- Interview with Olivier, User Acquisition Manager
- Interview with Etienne, Head of User Acquisition
- Final HR interview with Clémence
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management and optimization
- Communication and collaboration skills
- Cultural fit and alignment with Betclic Group's values
Application Tips:
- Highlight relevant experience and achievements in digital acquisition and campaign management
- Demonstrate a strong understanding of the African market and local regulations
- Showcase your ability to work independently and manage multiple priorities
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Digital acquisition, Paid campaigns, Campaign optimization, African market, Local regulations, Data-driven decision-making, Collaboration, User growth
ASSUMPTION: Betclic Group's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Apple Search Ads
- SEA platforms (e.g., Bing Ads, Yahoo Gemini)
- Programmatic advertising platforms (e.g., DV360, The Trade Desk)
ASSUMPTION: The specific tools and technologies required for this role may evolve as Betclic Group's marketing strategies and technologies advance.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and entertainment
- Innovation and creativity
- Customer focus and experience
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and autonomous
Self-Assessment Questions:
- How do you stay updated on local regulations and market trends in the African market?
- Can you provide an example of a time when you optimized a campaign based on performance data to maximize ROI?
- How do you balance working independently with collaborating effectively with various teams?
ASSUMPTION: Betclic Group values candidates who are passionate about sports, data-driven, and able to work effectively in a collaborative and dynamic environment.
⚠️ Potential Challenges
- Managing multiple traffic sources and campaigns simultaneously
- Adapting acquisition strategies to the unique characteristics of the African market
- Balancing remote work and on-site collaboration effectively
- Keeping up with the fast-paced growth and evolution of the online gaming industry
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other user acquisition roles, this position has a stronger focus on the African market and requires a deeper understanding of local regulations and market trends.
- Betclic Group's emphasis on innovation and customer experience sets it apart from competitors in the online gaming industry.
- This role offers opportunities for career growth and development within the user acquisition team or related departments.
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Betclic Group.
📝 Sample Projects
- Developing and implementing a targeted acquisition campaign for a specific African market, tailored to local preferences and regulations
- Optimizing a paid social campaign to improve conversion rates and reduce CPA for a key market
- Collaborating with the design team to create high-performing assets for acquisition campaigns, resulting in a 20% increase in click-through rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the User Acquisition Executive in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Betclic Group support the professional development of its employees?
- What are the most significant challenges facing the user acquisition team currently, and how can this role contribute to addressing them?
- How does Betclic Group foster a culture of innovation and creativity within its teams?
- What opportunities exist for collaboration and knowledge-sharing with other departments and teams within the company?
ASSUMPTION: Asking thoughtful and well-researched questions demonstrates a candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://betclic-group.breezy.hr/p/ede9f38fd35e01-user-acquisition-africa-h-f
- Customize your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the AssessFirst Test by reviewing the job description and researching Betclic Group's company culture and values
- Follow up with Clémence one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
