User Acquisition

📌 Core Information

🔹 Job Title: User Acquisition

🔹 Company: Aloha Consulting Group

🔹 Location: Hanoi, Vietnam

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing user acquisition strategies across multiple ad networks
• Analyzing data to forecast and set target goals for campaigns
• Collaborating with product teams to support launches and optimize marketing efforts
• Creating engaging video and visual content for advertising campaigns
• Staying updated on social media trends to generate innovative advertising concepts

ASSUMPTION: This role requires a strong balance of data analysis, creativity, and collaboration skills to succeed.

📋 Key Responsibilities

✅ Researching competitors, analyzing market trends, and collecting data to develop marketing plans and competitive strategies

✅ Analyzing data to provide forecasts and set accurate target goals for projects and campaigns

✅ Managing user acquisition campaigns across multiple ad networks, utilizing diverse ad formats

✅ Tracking and evaluating marketing performance, adjusting strategies and campaigns to maximize results

✅ Collaborating with product teams to support product launches and monetization, leveraging insights for optimization

✅ Working closely with the media team to develop engaging video and visual content for advertising campaigns

✅ Staying updated on social media trends to generate innovative advertising concepts and creatives

ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and creative execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2 years of experience in user acquisition within the gaming industry, handling substantial marketing budgets

Required Skills:

• Proven ability to scale and optimize game marketing campaigns across multiple networks on both Android and iOS platforms
• Strong proficiency in Excel, Google Sheets, and data analytics
• Highly creative mindset with the ability to develop compelling marketing ideas
• Proactive and solution-driven attitude
• Strong willingness to learn and grow professionally
• Proficiency in English (written and spoken)

Preferred Skills:

• Passion for gaming

ASSUMPTION: While a background in the gaming industry is preferred, candidates from related industries with transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range is not specified, but the role offers an attractive monthly salary with the potential for performance-based bonuses reaching 14-20 months' salary annually.

Benefits:

• Guaranteed 13th-month salary
• Structured professional development programs with an annual learning budget of 5M-20M VND per employee

Working Hours: Full-time position with standard working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Aloha Consulting Group operates in the business consulting and services industry, focusing on leveraging human elements and technology to drive growth and performance for their partners.

Company Size: The company has 11-50 employees, providing a mid-sized environment where applicants can have a significant impact.

Founded: Aloha Consulting Group was founded in 2021, making it a relatively new but rapidly growing firm.

Company Description:

• The company aims to be the leading consulting firm in South East Asia, focused on leveraging human elements and technology to lead partners towards higher growth and performance together with joy.
• Aloha Consulting Group offers a range of services, including consulting, executive search, HR services, talent consulting, career coaching, training, organization transformation, sales coaching, and investing.
• The company operates with a vision to "Connect Minds & Beyond," suggesting a focus on building strong connections and fostering growth among its clients and employees.

Company Specialties:

• Consulting
• Executive Search
• HR Services
• Talent Consulting
• Career Coaching
• Training
• Organization Transformation
• Sales Coaching
• and Investing

Company Website: http://www.alohaconsulting.co

ASSUMPTION: Aloha Consulting Group's focus on human elements and technology suggests a dynamic and innovative work environment that values both strategic thinking and creative problem-solving.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in user acquisition, seeking to grow their career in a dynamic and innovative environment.

Reporting Structure: The user acquisition specialist will report directly to the marketing manager and collaborate closely with product teams and the media team.

Work Arrangement: This is an on-site position, requiring the candidate to work from Aloha Consulting Group's offices in Hanoi or Ho Chi Minh City.

Growth Opportunities:

• The company offers structured professional development programs, providing an annual learning budget to support career advancement.
• As a growing firm, Aloha Consulting Group may offer opportunities for career progression as the company expands its services and client base.

ASSUMPTION: This role offers strong potential for professional growth and development within a supportive and innovative work environment.

🌍 Location & Work Environment

Office Type: Aloha Consulting Group operates in a modern, professional office environment, fostering collaboration and innovation among its employees.

Office Location(s): Hanoi & Ho Chi Minh City, Vietnam

Geographic Context:

• Hanoi, the capital of Vietnam, is a vibrant and bustling city with a rich cultural heritage and a growing tech industry.
• Ho Chi Minh City, the largest city in Vietnam, is a major economic hub with a dynamic business environment.

Work Schedule: The work schedule is standard, with core hours from 8:00 AM to 5:00 PM, Monday through Friday, with flexibility for occasional overtime as needed.

ASSUMPTION: The work environment at Aloha Consulting Group is likely to be dynamic, collaborative, and supportive, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Creativity and strategic thinking
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills.
• Demonstrate your passion for gaming and understanding of the gaming industry in your application materials.
• Prepare examples of successful user acquisition campaigns you've managed, including data-driven results and strategies employed.
• Follow up with the hiring manager, Thao Phan, after submitting your application to express your interest in the role.

ATS Keywords: User Acquisition, Gaming Industry, Marketing Campaigns, Google Ads, Facebook Ads, Data Analysis, Creativity, Excel, Google Sheets, Problem Solving, Collaboration, Social Media Trends, Video Content Development, Forecasting, Market Research

ASSUMPTION: The application process at Aloha Consulting Group is likely to be competitive, with a strong focus on data-driven decision making and creative problem-solving.

🛠️ Tools & Technologies

• Excel, Google Sheets
• Google Analytics
• Social media advertising platforms (Facebook Ads, Google Ads, etc.)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on data analysis and advertising platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Growth
• Joy

Work Style:

• Dynamic and fast-paced
• Data-driven and strategic
• Collaborative and supportive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong passion for gaming and a deep understanding of the gaming industry?

ASSUMPTION: Aloha Consulting Group values employees who are innovative, collaborative, and passionate about driving growth and performance for their clients.

⚠️ Potential Challenges

• The role may require occasional overtime to meet campaign deadlines or manage unexpected challenges.
• The gaming industry can be competitive and fast-paced, requiring the candidate to stay up-to-date with the latest trends and technologies.
• The role may involve working with external product teams, requiring strong collaboration and communication skills to manage differing priorities and expectations.
• The company is growing rapidly, which may present challenges in terms of organizational structure and role definition as the firm evolves.

ASSUMPTION: These potential challenges are common in fast-growing, dynamic companies and can be managed effectively by a proactive and adaptable candidate.

📈 Similar Roles Comparison

• This role is similar to a User Acquisition Manager or Marketing Manager position in the gaming industry, but with a stronger focus on data analysis and campaign optimization.
• In comparison to other marketing roles, this position requires a unique blend of data-driven decision making, creativity, and collaboration skills.
• Career progression in this role may lead to senior marketing management positions, such as Marketing Director or Chief Marketing Officer, within the gaming industry or related fields.

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in user acquisition and a passion for the gaming industry to grow their careers in a dynamic and innovative environment.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a new mobile game launch, including market research, competitive analysis, and creative concept development.
• Analyzing user data to identify trends and optimize marketing strategies for an existing game, improving user engagement and retention.
• Collaborating with an external product team to support the monetization of a game, leveraging user acquisition insights to maximize revenue.

ASSUMPTION: These sample projects illustrate the data-driven, creative, and collaborative nature of the user acquisition specialist role at Aloha Consulting Group.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to user acquisition and how it differs from other gaming companies?
• How does the company support the professional development of its employees, particularly in the marketing department?
• Can you provide an example of a successful user acquisition campaign the company has executed, and what made it successful?
• How does the company collaborate with external product teams to support game launches and monetization?
• What is the company's approach to work-life balance, and how does it support employees in managing their personal and professional responsibilities?

ASSUMPTION: These interview questions are designed to provide insight into the company's approach to user acquisition, employee development, and work-life balance, helping the candidate determine if the role and company culture are a good fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills
• Prepare examples of successful user acquisition campaigns you've managed, including data-driven results and strategies employed
• Follow up with Thao Phan, the hiring manager, after submitting your application to express your interest in the role
• Prepare for interviews by researching the company, understanding the gaming industry, and practicing your problem-solving and communication skills

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.