📌 Core Information
🔹 Job Title: User Acquisition Lead
🔹 Company: Flexion Mobile
🔹 Location: London, Kensington and Chelsea (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition growth for mobile gaming clients
- Developing and leading the User Acquisition function
- Optimizing campaign performance and maximizing revenue
- Building strong relationships with clients and internal teams
- Collaborating with product and UA teams to develop Flexion's DTC proposition
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic mobile gaming environment.
📋 Key Responsibilities
✅ Identify and present opportunities for testing and expanding advertising budgets to increase client investment while maximizing revenue for Flexion-managed titles
✅ Drive forward the User Acquisition function, ensuring all team members execute to industry best practice
✅ Work closely with Product and UA teams to develop Flexion’s Direct-To-Consumer proposition and maintain best practice playbooks
✅ Collaborate with internal teams to continuously analyze and improve Return on Ad Spend (ROAS)
✅ Focus on maintaining high customer satisfaction by fostering open relationships and providing exceptional service, developing long-term partnerships
✅ Guide new developers through the onboarding process by providing comprehensive training on open market UA strategies and ensuring they have the technical tools and expertise to manage campaigns in this space
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Communications, or a related field
Experience: 5+ years of experience as a UA Manager in mobile ad tech, or mobile game publishing environment
Required Skills:
- Proven experience in managing UA across multiple Social, Rewarded Video and DSP platforms
- Strong understanding of mobile gaming and User Acquisition success metrics, ability to analyze UA data and communicate concepts to diverse audiences
- Strong understanding of mobile attribution and the role MMPs play in the ecosystem
- Strong interpersonal and communication skills, with the ability to build and maintain long-term relationships and work cross-functionally
- Excellent problem-solving and critical-thinking abilities, with a customer-focused mindset and a proactive approach
- Strong organizational and time management skills, with the ability to manage multiple accounts and priorities simultaneously
Preferred Skills:
- Experience in managing UA for mobile games
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in mobile gaming and familiarity with mobile attribution tools are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for a 5-10 year experienced UA Manager in London)
Benefits:
- Eligibility for study support and professional training
- Eligibility for private medical insurance
- Regular company events and team-building activities
- Travel opportunities
- Options for hybrid or remote working arrangements
- Potential participation in the company share option scheme after a successful probationary period
Working Hours: Full-time (37.5 hours/week), with flexible working arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a 5-10 year experienced UA Manager in London. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Flexion Mobile operates in the fast-growing and large mobile gaming sector, focusing on user acquisition, game distribution, and influencer marketing
Company Size: Flexion Mobile has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Flexion Mobile was founded in 2007 and went public on Nasdaq in Stockholm in 2018
Company Description:
- Flexion Mobile is a leader in one of the fastest-growing sectors of entertainment—mobile gaming
- The company engages in close collaboration with game developers and distribution channels to assist them in generating increased revenue by broadening their reach
- Flexion's dynamic and experienced team in London is dedicated to enhancing and transforming the mobile gaming industry
Company Specialties:
- Game distribution
- User acquisition
- Influencer Marketing
- Alternative App Stores
- and Game marketing
Company Website: https://flexion.games/
ASSUMPTION: Flexion Mobile's focus on innovation and growth provides an exciting environment for professionals seeking to make an impact in the mobile gaming industry.
📊 Role Analysis
Career Level: This role is at the senior management level, with significant responsibility for driving user acquisition strategies and leading the UA function
Reporting Structure: The User Acquisition Lead will report directly to the Head of User Acquisition and work closely with internal teams, such as Product, UA, and Client Success
Work Arrangement: This role offers hybrid working arrangements, with a combination of on-site and remote work
Growth Opportunities:
- Potential to grow into a leadership role within the User Acquisition function or expand into other areas of the business
- Opportunities to work with and learn from experienced professionals in the mobile gaming industry
- Chance to contribute to the development of Flexion's Direct-To-Consumer proposition and shape the future of mobile gaming
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Flexion Mobile's London office is located in the Chelsea Harbour area, providing a modern and collaborative work environment
Office Location(s): Unit G5 Harbour Yard, Chelsea Harbour, LONDON, SW10 0XD, GB
Geographic Context:
- London is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities
- The Chelsea Harbour area is well-connected by public transportation and offers easy access to the city center
- The office is located near the River Thames, providing scenic views and nearby recreational opportunities
Work Schedule: The work schedule is primarily Monday to Friday, with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of User Acquisition
Key Assessment Areas:
- Understanding of mobile gaming and user acquisition strategies
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Leadership and team management abilities
Application Tips:
- Highlight relevant experience in mobile gaming and user acquisition
- Demonstrate a strong understanding of mobile attribution and MMPs
- Showcase your ability to analyze data and communicate insights effectively
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
ATS Keywords: User Acquisition, Mobile Gaming, Campaign Performance, Data Analysis, Customer Satisfaction, Interpersonal Skills, Problem-Solving, Time Management, UA Manager, Mobile Ad Tech, Mobile Game Publishing
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit with Flexion Mobile's values.
🛠️ Tools & Technologies
- Mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch)
- User acquisition platforms (e.g., Facebook Ads, Google Ads, Unity Ads)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: We are capable
- Commitment: We deliver results
- Innovation: We shape the future
- Openness: We embrace new ideas
Work Style:
- Collaborative and cross-functional team environment
- Data-driven and analytical approach
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working with and analyzing data to drive decision-making?
- Do you enjoy collaborating with diverse teams to achieve common goals?
ASSUMPTION: Candidates who align with Flexion Mobile's values and work style will be more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple priorities and balancing client needs with internal goals
- Keeping up with the rapidly evolving mobile gaming landscape and emerging user acquisition trends
- Developing and maintaining strong relationships with clients and internal teams
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional UA Manager roles focused solely on campaign optimization, this role involves leading the UA function and driving strategic growth initiatives
- Mobile gaming industry experience is highly valued, as it enables a deeper understanding of the market and client needs
- Career progression opportunities may include moving into a leadership role within the User Acquisition function or expanding into other areas of the business
ASSUMPTION: This role offers unique opportunities for growth and impact within the mobile gaming industry, but also presents specific challenges related to its strategic and leadership aspects.
📝 Sample Projects
- Developing and implementing a new user acquisition strategy for a high-potential mobile game
- Conducting a comprehensive analysis of the mobile gaming market to identify emerging trends and opportunities
- Collaborating with internal teams to create and refine best practice playbooks for user acquisition strategies
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the User Acquisition Lead role at Flexion Mobile.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall company strategy for user acquisition and growth?
- What are the key priorities for the first 90 days in this role?
- How does Flexion Mobile support the professional development and growth of its employees?
- What are the most significant challenges facing the User Acquisition function, and how can this role address them?
- How does the company approach work-life balance, especially in a hybrid work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past user acquisition campaigns and their outcomes
- Follow up with the Flexion Mobile HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
