User Acquisition Manager

📌 Core Information

🔹 Job Title: User Acquisition Manager

🔹 Company: Socialpoint

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading user acquisition strategy across various platforms.
• Managing and optimizing large-scale mobile advertising campaigns.
• Overseeing budget allocation and return on investment (ROI) for advertising.
• Collaborating with cross-functional teams for business performance improvements.

ASSUMPTION: As this role involves handling seven-figure monthly budgets, it implies significant responsibility and strategic thinking skills.

📋 Key Responsibilities

✅ Lead user acquisition strategy and media buying on various platforms including SDK ad networks, social, and programmatic.

✅ Work with product teams, senior stakeholders, and network account managers.

✅ Conduct analysis and collaborate with design teams on new advertising concepts.

✅ Manage a multimillion-dollar budget and assist in accurate forecasting.

✅ Develop new partner opportunities and stay ahead of industry trends.

✅ Represent Socialpoint at international events and conferences.

ASSUMPTION: Responsibilities include not just management but also strategic development and representation of the company globally.

🎯 Required Qualifications

Education: Not specified, but a degree in marketing or business-related field is typically preferred.

Experience: 4+ years managing ad network campaigns; 3+ years in mobile user acquisition.

Required Skills:

• Expertise with ad network campaigns and user acquisition.
• Proficiency in data analysis, creative optimization, and budget management.
• Advanced Excel skills, including v-lookup and pivot tables.

Preferred Skills:

• SQL knowledge.
• Experience in mobile gaming and free-to-play models.

ASSUMPTION: Strong analytical skills and experience with mobile user acquisition are crucial, so a background in similar roles is advantageous.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates should research industry benchmarks for high-level marketing roles within mobile gaming companies.

Benefits:

• Hybrid working model with required presence in the Barcelona office.
• Relocation support for moving to Barcelona.
• 25 days annual leave plus additional days during Christmas.
• Private medical insurance for the employee and family.
• Personal development opportunities and budget for professional growth.

Working Hours: 40 hours per week with elements of flexibility for international meetings and events.

ASSUMPTION: Benefits indicate a focus on work-life balance and employee well-being, promoting a supportive work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps, a rapidly growing sector with significant market opportunities.

Company Size: 201-500 employees, offering a dynamic and collaborative work environment.

Founded: 2008

Company Description:

• Creators of popular games like Dragon City and Monster Legends.
• Part of Zynga & Take-Two Interactive family, ensuring stability and resources.
• Focus on creativity, innovation, and teamwork in a global setting.

Company Specialties:

• Video Games
• Strategy Games
• Social Gaming

Company Website: https://www.socialpoint.es

ASSUMPTION: As a part of a larger group, Socialpoint benefits from shared knowledge and resources across global teams.

📊 Role Analysis

Career Level: Mid to senior level, requiring significant prior experience.

Reporting Structure: Likely reports to the Head of Marketing or Director of User Acquisition.

Work Arrangement: Hybrid model, blending remote work with necessary in-office days.

Growth Opportunities:

• Exposure to international marketing strategies and campaigns.
• Networking opportunities with global industry leaders.
• Potential for advancement within the broader Zynga group.

ASSUMPTION: Advancement will depend heavily on demonstrable success in campaigns and strategic initiatives.

🌍 Location & Work Environment

Office Type: A modern and equipped workspace designed for collaborative and creative efforts.

Office Location(s): Carrer de lPamplona 101, 08018 Barcelona, Spain

Geographic Context:

• Barcelona as a hub for tech and innovation in Europe.
• Diverse cultural experiences and vibrant lifestyle.
• Attractive locale for international living with favorable weather.

Work Schedule: Primarily office hours with availability for flexible scheduling if required.

ASSUMPTION: The location and environment offer an appealing lifestyle for potential international recruits.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening call.
• Technical interview with team leads or senior members.
• Final round interviews with executives or department heads.

Key Assessment Areas:

• Technical knowledge and campaign experience.
• Analytical skills and decision-making capabilities.
• Team collaboration and leadership potential.

Application Tips:

• Highlight successful user acquisition strategies.
• Provide quantifiable results from past campaigns.
• Showcase understanding of evolving gaming market trends.

ATS Keywords: User Acquisition, Media Buying, Budget Management, Data Analysis, Creative Optimization, Mobile Gaming.

ASSUMPTION: Emphasis on past results and a data-driven approach will impress in interviews.

🛠️ Tools & Technologies

• Advertising SDK networks
• Excel (Advanced Functions)
• SQL

ASSUMPTION: Familiarity with a broad range of advertising and analysis tools is expected due to the complexity of user acquisition.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion in the workplace.
• Innovation and creativity in game development.
• Global collaboration and teamwork.

Work Style:

• Agile and flexible working.
• Collaboration with cross-functional teams.
• Emphasis on continuous learning and adaptation.

Self-Assessment Questions:

• Am I passionate about mobile gaming and innovation?
• Can I manage significant budgets with strategic foresight?
• Do I thrive in dynamic, fast-paced environments?

ASSUMPTION: The culture is dynamic and supportive, with a strong focus on continuous improvement and adaptability.

⚠️ Potential Challenges

• Navigating rapidly changing gaming industry trends.
• Balancing multiple high-priority projects simultaneously.
• Managing large budgets with a focus on ROI.
• Collaborating across global teams and time zones.

ASSUMPTION: The role’s challenges are aligned with industry volatility and cross-country operations.

📈 Similar Roles Comparison

• User Acquisition Manager at other major game studios
• Digital Marketing Manager in high-growth tech companies
• Performance Marketing Specialist in fast-paced sectors

ASSUMPTION: Skills overlap with digital marketing and performance-focused roles in technology sectors.

📝 Sample Projects

• Leading a user acquisition campaign for a new game launch.
• Developing partnerships with new advertising platforms.
• Conducting deep-dive ROI analysis for ongoing campaigns.

ASSUMPTION: Projects will involve high engagement with cross-functional teams and require innovative solutions to complex problems.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does the team measure success in user acquisition?
• What are the primary challenges faced by your team?
• How does Socialpoint support professional development?
• Can you describe the company culture and team dynamics?

ASSUMPTION: Asking specific questions about KPIs and team challenges will show engagement and strategic thinking.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant experience and successes.
• Include a cover letter detailing your passion for mobile gaming.
• Provide references that can speak to your expertise in user acquisition.
• Be ready to discuss past projects and methodologies in detail during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.