User Acquisition Manager (f/m/d)

📌 Core Information

🔹 Job Title: User Acquisition Manager (f/m/d)

🔹 Company: JustDice GmbH

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing performance marketing campaigns across various digital channels.
• Executing bidding strategies and creative optimizations for enhanced results.
• Experimenting with new marketing channels to gather performance insights.
• Collaborating with cross-functional teams to align marketing initiatives with product goals.

ASSUMPTION: The role emphasizes data-driven decision making as evident from responsibilities involving optimization and analysis. The emphasis also lies on innovation through experimentation with new channels and creative strategies.

📋 Key Responsibilities

✅ Plan and execute user acquisition campaigns across channels like mobile video networks and social media.

✅ Collaborate with design teams to develop and test creative hypotheses.

✅ Analyze and optimize campaigns to boost ROI and user engagement.

✅ Stay informed of industry trends and best practices in user acquisition.

✅ Foster relationships with partners such as ad networks and agencies.

✅ Work closely with the product team for campaign alignment with product features.

ASSUMPTION: This description assumes responsibilities include both strategic planning and hands-on execution within user acquisition, particularly in the dynamic environment of mobile gaming.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field, or equivalent experience.

Experience: Minimum of 3 years in performance/growth marketing, preferably in mobile gaming.

Required Skills:

• Experience in various user acquisition channels, particularly social media and influencer partnerships.
• Data analysis and ROI optimization skills.
• Strong communication and interpersonal abilities.

Preferred Skills:

• Proven ability to improve business performance through self-driven initiatives.
• Ability to thrive in fast-paced environments.

ASSUMPTION: It is assumed that strong analytical capabilities and the ability to integrate marketing efforts with business objectives are highly valued in this role.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, roles of this nature in Hamburg range between €50,000 to €70,000 annually, depending on experience.

Benefits:

• Development programs and skill growth support.
• Relocation assistance, including visa support if needed.
• Flexible work hours, remote work options, and generous vacation time.
• Access to in-house fitness and mental health programs.
• Engagement in team-building and social events.

Working Hours: 40 hours per week, with hybrid arrangement allowing remote work.

ASSUMPTION: Compensation and benefits are aligned with industry benchmarks and assume comprehensive support for personal development and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps, renowned for innovative loyalty programs.

Company Size: 47 employees, indicative of a close-knit, agile working environment.

Founded: 2015 in Hamburg, with a strong foundation in rewarded gaming.

Company Description:

• Developer of innovative rewarded mobile gaming platforms.
• Has disbursed over $50 million in rewards globally.
• Mission to lead rewarded mobile loyalty platforms as an industry standard.

Company Specialties:

• Mobile Advertising
• User Acquisition and Monetisation
• Mobile Game Development and Analysis

Company Website: http://www.justdice.io

ASSUMPTION: The company's global reach and industry-leading position indicate a robust platform for career growth in mobile gaming apps.

📊 Role Analysis

Career Level: Mid-level role suitable for experienced professionals aiming to advance in user acquisition.

Reporting Structure: Reports to the Head of Marketing, providing direct involvement in strategic initiatives.

Work Arrangement: Hybrid, supporting flexibility between office and remote work.

Growth Opportunities:

• Potential to influence strategic marketing decisions.
• Opportunities to develop leadership skills through cross-functional collaboration.
• Exposure to cutting-edge mobile gaming industry trends and technology.

ASSUMPTION: The role offers substantial freedom in campaign execution and the ability to influence high-level decisions in a supportive environment.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with state-of-the-art facilities.

Office Location(s): Situated with an Alster lake view in central Hamburg, offering a vibrant work setting.

Geographic Context:

• Hamburg: known for its cultural diversity and economic vitality.
• Central location makes for convenient commutes and vibrant surroundings.
• Access to numerous recreational and lifestyle amenities.

Work Schedule: A flexible schedule with the opportunity for remote work aligns with modern work-life standards.

ASSUMPTION: The Hamburg location and central office setup provide an attractive and stimulating work environment.

💼 Interview & Application Insights

Typical Process:

• Initial application through company or job board platforms.
• Screening call with HR or recruitment coordinator.
• Interview(s) with team leads or department head.

Key Assessment Areas:

• Creativity and innovation in marketing strategies.
• Analytical skills with a focus on data-driven decision-making.
• Communication and collaboration proficiency.

Application Tips:

• Highlight experience with mobile gaming campaigns and success stories.
• Demonstrate analytical capabilities in campaign performance improvement.
• Prepare to discuss innovative ideas for user acquisition and retention.

ATS Keywords: User Acquisition, Performance Marketing, Campaign Management, Mobile Gaming, ROI Improvement.

ASSUMPTION: The interview process will assess both technical marketing skills and cultural fit within a dynamic team environment.

🛠️ Tools & Technologies

• Data Analysis Tools (e.g., Google Analytics, Mixpanel)
• Creative Development Platforms (e.g., Adobe Creative Suite, Canva)
• Social Media and Ad Network Interfaces (e.g., Facebook Ads Manager, TikTok for Business)

ASSUMPTION: This role likely involves using advanced marketing tools for data analytics and campaign management, along with creativity platforms for visual content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation in product development and marketing strategies.
• Collaboration across diverse teams and expertise areas.
• Commitment to employee development and well-being.

Work Style:

• Preference for proactive and self-motivated individuals.
• Collaborative approach to cross-departmental projects.
• Adaptability to the fast-evolving mobile gaming market.

Self-Assessment Questions:

• Do I have a passion for mobile gaming and user engagement?
• Can I effectively balance creativity with data-driven marketing?
• Am I capable of managing multiple campaigns in a fast-paced environment?

ASSUMPTION: The company culture supports innovation and collaboration, seeking candidates who embody these values and thrive in dynamic settings.

⚠️ Potential Challenges

• Maintaining campaign performance amidst rapidly changing market trends.
• Balancing multiple projects with varying strategic goals and timelines.
• Upholding alignment between product features and marketing efforts.
• Staying updated with new tools and methodologies in digital marketing.

ASSUMPTION: Candidates may face challenges adapting strategies quickly to keep pace with the fast-evolving mobile gaming landscape.

📈 Similar Roles Comparison

• Roles in larger companies may have less autonomy but greater resources.
• Startups may offer more hands-on product influence but less stability.
• Mobile gaming-specific roles focus heavily on relevant market analytics over traditional brands.

ASSUMPTION: Compared to similar roles, this position offers significant influence and flexibility, particularly beneficial in a goal-oriented and growing company.

📝 Sample Projects

• Developing a multi-channel user acquisition campaign for a new game launch.
• Designing AB tests for creative content to optimize engagement.
• Implementing a new influencer marketing strategy to expand reach.

ASSUMPTION: Sample projects would likely include initiatives highlighting innovation in user engagement and leveraging new channels for growth strategies.

❓ Key Questions to Ask During Interview

• How does the marketing team stay ahead of industry trends?
• What has been the most successful user acquisition strategy deployed recently?
• How does JustDice foster cross-functional collaboration?
• What metrics are most important when analyzing campaign success?
• How are creative campaigns tailored to different user segments?

ASSUMPTION: Questions should aim to uncover the company's commitment to innovation, team dynamics, and success measurement criteria.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and achievements.
• Prepare a cover letter emphasizing your unique fit for the role.
• Gather references that can speak to your strategic and creative capabilities.
• Be ready to discuss your ideas for user acquisition and campaign optimization.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.