User Acquisition Manager (RnD)

📌 Core Information

🔹 Job Title: User Acquisition Manager (R&D)

🔹 Company: Joyteractive

🔹 Location: Remote (Warsaw, Poland)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Poland required)

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition for new games within the R&D team
• Managing the entire UA cycle, from hypothesis testing to campaign optimization
• Collaborating with creative producers and game designers to generate innovative marketing concepts
• Performing thorough audience research and competitor analysis
• Presenting research insights and proposals in a clear, persuasive manner

ASSUMPTION: This role requires a strong background in user acquisition for mobile games and a deep understanding of performance marketing channels.

📋 Key Responsibilities

✅ Take full ownership of user acquisition within the R&D team, managing everything from campaign launches to performance assessment and optimization

✅ Use a data-driven approach to analyze campaigns, funnels, and creatives daily, establishing clear “rules of engagement” for advertising strategies

✅ Collaborate with creative producers and game designers to generate and refine innovative marketing concepts

✅ Perform thorough audience research from a performance marketing perspective, examining demographics, interests, behaviors, and pain points

✅ Lead brainstorming sessions and develop marketing hypotheses

ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in user acquisition for mobile games

Required Skills:

• Proven expertise in Meta Ads and hands-on experience
• Strong knowledge of funnels and performance indicators in UA
• Exceptional research abilities, including audience segmentation, competitor analysis, and exploring performance marketing channels
• Proficiency in presenting research insights and proposals in a clear, persuasive manner
• Reliance on data-driven methodologies and analytical thinking

Preferred Skills:

• Experience with other advertising platforms (e.g., Google Ads, TikTok Ads)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in user acquisition for mobile games and a strong background in performance marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Warsaw, Poland)

Benefits:

• 18 business days of compensated day-offs
• 8 paid Personal Days a year, with 1 additional day added every year
• Flexible Public Holidays policy
• Individual budget for training and growth
• 100% Sick Leave compensation
• Payment for wear and tear on equipment while using a personal computer
• Remote work

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Warsaw, Poland. The benefits package is comprehensive and designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming Apps

Company Size: 51-200 employees

Founded: 2023

Company Description:

• Joyteractive is a leading mobile game developer and publisher specializing in puzzle games
• The company's flagship game, Cryptogram: Word Brain Puzzle, is currently ranked #3 among all iOS/Android word games in the US
• Joyteractive values its talented specialists and offers a supportive work environment that encourages growth and innovation

Company Specialties:

• Puzzle game development and publishing
• User acquisition and marketing for mobile games
• Data-driven decision making and optimization

Company Website: https://www.joyteractive.com/

ASSUMPTION: Joyteractive is a growing company with a strong focus on data-driven marketing and user acquisition. The company's success in the mobile gaming industry makes it an attractive employer for professionals in the field.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote work with a requirement to be based in Poland

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role within the marketing department
• Opportunities to work on multiple games and projects within the R&D team
• Chance to gain experience in a fast-growing industry and contribute to the company's success

ASSUMPTION: This role offers a unique opportunity to work on new games from the ground up and influence their growth and success through effective user acquisition strategies.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its rich history, vibrant culture, and thriving tech industry
• Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: Working remotely from Warsaw, Poland, offers a unique blend of cultural experiences, historical significance, and modern conveniences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess skills and knowledge
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Knowledge of user acquisition strategies and performance marketing channels
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Joyteractive's values

Application Tips:

• Highlight your experience in user acquisition for mobile games and any relevant achievements or successes
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for interview questions that focus on your knowledge of user acquisition strategies, data analysis, and problem-solving

ATS Keywords: User Acquisition, Mobile Games, Meta Ads, Performance Marketing, Funnel Analysis, Data-Driven Marketing, Research, Competitor Analysis

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their expertise and passion for user acquisition in mobile games.

🛠️ Tools & Technologies

• Meta Ads (Facebook Ads, Instagram Ads)
• Google Analytics
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using the tools and technologies listed above, as well as any other relevant tools or platforms for user acquisition and marketing in mobile games.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Innovation and creativity
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and focused on achieving goals
• Adaptable and able to work in a fast-paced, dynamic environment
• Strong communication and collaboration skills
• Self-motivated and able to work independently

Self-Assessment Questions:

• Do you have a strong background in user acquisition for mobile games and a passion for data-driven marketing?
• Are you comfortable working in a remote environment and collaborating with team members across different time zones?
• Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?

ASSUMPTION: Candidates who are a strong cultural fit for Joyteractive are likely to be results-oriented, adaptable, and passionate about user acquisition and marketing in mobile games.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the latest trends and best practices in user acquisition for mobile games
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a remote work environment and collaborating with team members across different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• User Acquisition Manager (Mobile Games) - Similar role, but may focus on a specific game or platform
• Marketing Manager (Mobile Games) - Broader role with responsibility for all marketing activities, including user acquisition
• Growth Hacker (Mobile Games) - Focused on innovative, data-driven strategies to drive user growth and engagement

ASSUMPTION: This role is unique in its focus on user acquisition for new games within the R&D team, offering a rare opportunity to influence the growth and success of multiple projects.

📝 Sample Projects

• Developing and executing a user acquisition strategy for a new puzzle game launch
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Conducting audience research to identify new targeting opportunities and refine existing campaigns

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company's games?
• What are the most significant challenges facing the user acquisition team currently, and how can this role help address them?
• How does Joyteractive support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the work environment, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in user acquisition for mobile games and any relevant achievements or successes
• Prepare for interview questions that focus on your knowledge of user acquisition strategies, data analysis, and problem-solving
• If selected for an interview, be ready to discuss your approach to user acquisition and provide examples of your work
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.