📌 Core Information
🔹 Job Title: User Acquisition (Portugal) H/F
🔹 Company: Betclic Group
🔹 Location: Bordeaux, Nouvelle-Aquitaine, France (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid acquisition campaigns across multiple traffic sources
- Developing and adapting acquisition strategies tailored to the Portuguese market
- Monitoring and reporting key performance metrics to drive data-driven decision making
- Collaborating with local marketing and business teams to align efforts
ASSUMPTION: This role requires a strong analytical background and experience in managing paid campaigns, particularly on Facebook for mobile. Familiarity with the Portuguese market and its digital landscape is also beneficial.
📋 Key Responsibilities
✅ Manage paid acquisition campaigns across multiple traffic sources (Google, Meta, Programmatic, etc.)
✅ Manage and optimize Search acquisition campaigns, including Apple Search Ads and SEA
✅ Optimize campaigns based on performance data to maximize ROI
✅ Monitor budget allocation and adjust strategies as needed
✅ Develop and adapt acquisition strategies tailored to the Portuguese market
✅ Test new acquisition channels and products to drive acquisition growth
✅ Monitor and report key performance metrics (ROI, CPA, conversion rates, etc.)
✅ Provide insights and recommendations to improve effectiveness
✅ Work closely with local marketing and business teams to align efforts
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1 to 2 years of experience in app promotion or digital marketing (including internships)
Required Skills:
- Experience in managing paid campaigns on Facebook for mobile
- Strong analytical and ad platforms skills
- Knowledge of the Portuguese market and its digital landscape
- Fluency in spoken and written English
Preferred Skills:
- Portuguese language skills
- Interest in sports
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, etc.) is expected.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on industry standards for entry-level marketing roles in Bordeaux)
Benefits:
- 25 paid vacation days and 10 "RTT" days
- A Ticket Restaurant® card loaded with €10 per day (50% funded)
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus (€200 for sustainable commuting)
- An advantageous telecommuting policy
- An annual training program
- Office facilities with a rooftop for sunny breaks and lunches
- Internal events to spice up your daily routine
- Free sports classes at our facilities
Working Hours: Full-time, 40 hours per week (Flexible, with remote work options)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Betclic Group operates in the online gaming and tech industry, focusing on sports betting and casino games.
Company Size: Betclic Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Betclic Group was founded in 2005 and has since grown to become a leader in sports betting across multiple countries.
Company Description:
- Betclic is an online gaming and tech company that stands out for its dynamism and ambition.
- It provides an optimal entertainment experience for its players, focusing on safety, responsibility, and cutting-edge technology.
- Betclic fosters a caring and stimulating work environment where every talent has a place to thrive and contribute to its collective success.
Company Specialties:
- Sports betting
- Casino games
- Poker
- Turf
Company Website: betclicgroup.com
ASSUMPTION: Betclic Group's success relies on its ability to innovate and adapt to the ever-evolving online gaming landscape, making it an exciting place to work for driven and passionate individuals.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The User Acquisition Executive reports directly to the User Acquisition Manager and works closely with local marketing and business teams.
Work Arrangement: This role is remote-friendly, with an advantageous telecommuting policy that allows for flexible work arrangements.
Growth Opportunities:
- Progression within the marketing department, such as taking on more responsibilities or moving into a management role
- Expanding skills and knowledge in digital marketing and user acquisition strategies
- Potential opportunities to work on international projects or expand into new markets
ASSUMPTION: Given Betclic Group's hypergrowth environment, there may be opportunities for career advancement as the company continues to expand.
🌍 Location & Work Environment
Office Type: Betclic Group's headquarters in Bordeaux offers modern office facilities with a rooftop for sunny breaks and lunches, overlooking the Cité du Vin.
Office Location(s): 117, Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine 33300, FR
Geographic Context:
- Bordeaux is a vibrant city in southwestern France, known for its wine, culture, and historic architecture.
- The Nouvelle-Aquitaine region offers a high quality of life, with a mild climate, beautiful landscapes, and a rich cultural heritage.
- Bordeaux is well-connected by air, rail, and road, making it an ideal base for international travel.
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: While Betclic Group's headquarters are in Bordeaux, the remote-friendly work arrangement allows for flexibility in location, making this role accessible to a broader range of candidates.
💼 Interview & Application Insights
Typical Process:
- HR prequalification (30 minutes) with Clémence
- Completion of the AssessFirst Test (personality, motivations, and reasoning)
- Interview with Michael, User Acquisition Manager
- Interview with Etienne, Head of User Acquisition
- Final HR interview with Clémence
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Marketing and campaign management skills
- Cultural fit and alignment with Betclic Group's values
- Language proficiency in English and Portuguese
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Portuguese market and digital landscape
- Showcase your passion for sports and interest in the online gaming industry
ATS Keywords: User Acquisition, Digital Marketing, Campaign Management, Performance Monitoring, Data Analysis, A/B Testing, Market Strategy, Budget Management, Collaboration, Analytical Skills, Social Media Advertising, Search Engine Advertising, Portuguese Market Knowledge, Sports Interest, English Proficiency, Portuguese Proficiency
ASSUMPTION: Betclic Group's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Programmatic advertising platforms
- Apple Search Ads
- SEA (Search Engine Advertising) tools
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and entertainment
- Innovation and continuous improvement
- Customer focus and player protection
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Proactive and autonomous
- Adaptable and responsive to market changes
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong passion for sports and an interest in the online gaming industry?
- Are you comfortable working independently and managing multiple campaigns simultaneously?
- Do you thrive in a dynamic and fast-paced environment, and are you adaptable to market changes?
- Are you a strong team player, able to collaborate effectively with local marketing and business teams?
ASSUMPTION: Betclic Group values candidates who are passionate, driven, and adaptable, with a strong commitment to customer focus and player protection.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders effectively may require strong organizational skills and time management
- Adapting to market changes and optimizing campaigns based on performance data can be challenging and requires a proactive approach
- Working remotely may present unique challenges, such as maintaining productivity and staying connected with the team
- Balancing work and personal life may be difficult, given the flexible work arrangement and potential for overtime
ASSUMPTION: Betclic Group's supportive work environment and focus on employee well-being help mitigate these potential challenges.
📈 Similar Roles Comparison
- This role is similar to other User Acquisition Executive or Digital Marketing Specialist positions, but with a focus on the Portuguese market and remote work arrangement
- Betclic Group's hypergrowth environment and commitment to innovation set it apart from other online gaming companies
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: While this role shares similarities with other user acquisition positions, Betclic Group's unique culture and focus on innovation make it an attractive opportunity for driven and passionate candidates.
📝 Sample Projects
- Developing and executing a targeted social media advertising campaign for the Portuguese market
- Optimizing search engine advertising campaigns to improve ROI and conversion rates
- Conducting market research and analysis to identify new acquisition channels and opportunities
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the User Acquisition Executive may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Betclic Group support the professional development and growth of its employees?
- What are the biggest challenges facing the user acquisition team in the Portuguese market, and how can this role contribute to overcoming them?
- How does Betclic Group ensure a positive work-life balance for its employees, particularly those working remotely?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to Betclic Group's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: betclic-group.breezy.hr/p/63877d05526e01-user-acquisition-portugal-h-f
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the AssessFirst Test by reviewing your personality, motivations, and reasoning
- Research Betclic Group's company culture and values to demonstrate your cultural fit
- Follow up with Clémence within a week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
