📌 Core Information
🔹 Job Title: User Acquisition Specialist [open to fresh graduates]
🔹 Company: Forestown
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Entry-level (open to fresh graduates)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading user acquisition efforts for key products on major paid media platforms
- Developing and executing acquisition strategies independently
- Analyzing campaign performance metrics to assess channel efficiency
- Tracking market trends and competitor strategies for new growth opportunities
- Collaborating closely with design, product, and data teams to drive user growth
ASSUMPTION: This role is ideal for fresh graduates or candidates with limited experience looking to break into the digital marketing industry. It offers a unique opportunity to gain hands-on experience in user acquisition and grow within the company.
📋 Key Responsibilities
✅ Lead user acquisition efforts for key products, focusing on major paid media platforms such as Facebook, Google, TikTok, and Twitter.
✅ Develop and execute acquisition strategies independently, optimizing ad creatives, audience targeting, and conversion funnels.
✅ Analyze campaign performance metrics to assess channel efficiency and provide actionable improvement insights.
✅ Track market trends and competitor strategies to uncover new growth opportunities and emerging media platforms.
✅ Collaborate closely with design, product, and data teams to align efforts and drive user growth.
ASSUMPTION: The role requires a strong understanding of digital advertising platforms and a data-driven approach to optimize user acquisition strategies.
🎯 Required Qualifications
Education: No specific educational requirements—candidates with relevant experience or from diverse backgrounds are encouraged to apply.
Experience: Prior experience in digital advertising is preferred, especially with hands-on knowledge of platforms like Facebook Ads and Google Ads.
Required Skills:
- Strong analytical skills and an eye for market trends
- Quick learner with solid execution abilities and a goal-oriented mindset
- Good command of written and spoken English for handling campaign content and internal communication
Preferred Skills:
- Familiarity with additional paid media platforms (e.g., LinkedIn, Snapchat, Pinterest)
- Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: While prior experience in digital advertising is preferred, the company is open to hiring fresh graduates with relevant skills and a strong interest in learning the ropes of user acquisition.
💰 Compensation & Benefits
Salary Range: 3000-4500 MYR for fresh graduates; 5000 to 8000 MYR for associate level. Senior applicants will be considered for other roles.
Benefits:
- Opportunities for professional growth and career advancement
- Competitive salary and benefits package
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Kuala Lumpur. Benefits may vary depending on the candidate's level of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Communications Agency
Company Size: 51-200 employees
Founded: 2015 (as Forestown International Consulting Inc.)
Company Description:
- Forestown is a fast-growing marketing communications agency headquartered in Kuala Lumpur, Malaysia
- Serves global clients in the gaming, cryptocurrency, and broader digital sectors
- Focuses on regional expansion and providing localized, customized recruiting services
Company Specialties:
- Executive search and management consulting
- Human resources management consultation services
- Providing localized and customized comprehensive recruiting services
Company Website: http://www.forestown.com
ASSUMPTION: Forestown's focus on regional expansion and serving global clients presents unique opportunities for growth and learning for the right candidate.
📊 Role Analysis
Career Level: Entry-level to Associate
Reporting Structure: This role reports directly to the Marketing Director or a similar senior-level position within the marketing department.
Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed.
Growth Opportunities:
- Progression to a senior-level position within the marketing department
- Expanding responsibilities and managing a team of user acquisition specialists
- Potential opportunities in other departments or regions as the company continues to grow
ASSUMPTION: The company's rapid growth and expansion present numerous opportunities for career advancement and professional development for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
- Home to numerous multinational corporations and startups
- Offers a mix of traditional and modern attractions, as well as a diverse food scene
Work Schedule: Standard office hours with occasional overtime as needed
ASSUMPTION: The dynamic and collaborative work environment at Forestown's Kuala Lumpur office provides an ideal setting for fresh graduates to learn and grow in their careers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director or a senior-level marketing manager
- Final round interview with the CEO or another senior executive
Key Assessment Areas:
- Understanding of digital advertising platforms and strategies
- Analytical skills and data-driven approach to problem-solving
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience or projects that demonstrate your understanding of digital advertising and user acquisition strategies
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
ATS Keywords: Digital Advertising, Facebook Ads, Google Ads, User Acquisition, Market Trends, Data Analysis, Collaboration, English Proficiency
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the position through their application materials and interviews.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- TikTok Ads Manager
- Twitter Ads
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Customer-centric
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
ASSUMPTION: Candidates who are a strong cultural fit for Forestown will be self-motivated, data-driven, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Steep learning curve for fresh graduates or candidates new to digital advertising
- Occasional overtime and tight deadlines during high-priority campaigns
- Fast-paced work environment that may require adaptability and quick decision-making
- Competitive job market for entry-level marketing roles in Kuala Lumpur
ASSUMPTION: These challenges can be overcome with a strong work ethic, a willingness to learn, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role is similar to a Junior Digital Marketing Specialist or a User Acquisition Coordinator position in other companies
- However, Forestown's focus on regional expansion and serving global clients sets it apart from other marketing agencies in Kuala Lumpur
- Career progression in this role could lead to senior-level positions within the marketing department or opportunities in other departments or regions
ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and prepare for their application and interviews.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new mobile game launch
- Analyzing campaign performance data to optimize ad creatives and targeting strategies
- Collaborating with the design team to create engaging and effective ad content
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role and can help candidates prepare for their application and interviews.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the user acquisition team in the next 6-12 months?
- How does this role contribute to the company's overall growth and expansion strategy?
- What opportunities are there for professional development and career advancement within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
