📌 Core Information
🔹 Job Title: User Acquisition Team Lead
🔹 Company: Webselenese
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of user acquisition managers
- Driving impactful marketing campaigns across multiple channels
- Developing and executing user acquisition strategies
- Collaborating with cross-functional teams to align acquisition strategies with company goals
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and data-driven decision making.
📋 Key Responsibilities
✅ Lead, mentor, and manage a team of user acquisition managers, fostering a culture of collaboration and high performance.
✅ Take full ownership of user acquisition campaigns across Google (including Search and Display) and Social platforms (such as Facebook, Instagram, TikTok, etc.), ensuring strategy, execution, and performance meet company goals.
✅ Develop and execute user acquisition strategies to drive customer growth and ROI.
✅ Oversee campaign planning, optimization, and performance analysis across multiple channels, including paid search, display, social, and affiliate networks.
✅ Collaborate with cross-functional teams, including product, business development, and analytics, to align acquisition strategies with company goals.
✅ Monitor and manage budgets to ensure optimal allocation of resources and performance.
ASSUMPTION: This role involves a mix of strategic planning, day-to-day campaign management, and team leadership, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ years of managerial experience in a performance marketing or user acquisition role
Required Skills:
- Proven track record in leading successful performance marketing campaigns with a strong ROI focus
- Proficiency in analytics platforms (BI, Google Analytics, etc.), and ad platforms (Google Ads, Microsoft Ads, Facebook Ads, TikTok, etc.)
- In-depth understanding of user acquisition funnels, customer behavior, and retention strategies
- Experience working in or with product companies, with knowledge of growth strategies tailored to tech-based products
- Exceptional analytical and problem-solving skills with a data-driven mindset
- Strong leadership and communication skills, with the ability to collaborate effectively across teams
Preferred Skills:
- Fluency in English
- Experience with A/B testing and optimization
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record in leading successful campaigns. Familiarity with tech-based products and growth strategies is a plus.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪25,000 - ₪40,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Tel Aviv.
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday to Thursday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Webselenese operates in the technology, information, and internet industry, focusing on performance marketing and user acquisition.
Company Size: Webselenese is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Webselenese was founded in 2013 and has since grown into a global force in the performance marketing industry.
Company Description:
- Webselenese is a data-driven performance marketing company specializing in monetizing high-quality traffic by connecting users with relevant brands.
- The company owns a collection of comparison websites that offer unbiased reviews, tips, and tricks across a broad spectrum of online tools.
- With over three million monthly unique visitors to their websites, translated into 30 languages, Webselenese has a strong global presence.
Company Specialties:
- Performance marketing
- User acquisition
- Comparison websites
- Data-driven decision making
Company Website: https://www.webselenese.com/
ASSUMPTION: Webselenese's focus on data-driven performance marketing and global user base provides unique opportunities for growth and learning.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take the next step in their career, moving into a leadership position.
Reporting Structure: The User Acquisition Team Lead will report directly to the Head of Marketing and will oversee a team of user acquisition managers.
Work Arrangement: This role is on-site, with flexible remote work options available as needed.
Growth Opportunities:
- Advancement to a senior leadership role within the marketing department
- Expansion of responsibilities to include additional marketing channels or regions
- Development of skills in team management, strategic planning, and data analysis
ASSUMPTION: This role offers significant opportunities for professional growth and development, with a clear path for advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Webselenese's office is located in the heart of Tel Aviv, providing a vibrant and dynamic work environment.
Office Location(s): Derech Menachem Begin 146, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a major tech hub, offering ample opportunities for networking and professional development
- The city is known for its diverse culture, vibrant nightlife, and beautiful beaches
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time position with standard office hours (Sunday to Thursday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: Working in Tel Aviv offers a unique blend of professional opportunities and cultural experiences, with a dynamic and diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss the role, responsibilities, and career growth opportunities
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Leadership and team management skills
- Campaign planning and execution experience
- Data analysis and interpretation abilities
- Strategic thinking and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your approach to user acquisition campaign planning and optimization
- Research Webselenese's business model and competition to show your understanding of the industry and market
- Be prepared to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: User Acquisition, Performance Marketing, Campaign Management, Team Leadership, Analytics, Google Ads, Social Media Advertising, Budget Management, Collaboration, Problem Solving, Customer Behavior, Retention Strategies, Growth Strategies, Data-Driven Mindset, Communication Skills, Mentoring
ASSUMPTION: Webselenese's interview process is designed to assess both hard skills and cultural fit, with a focus on strategic thinking and leadership potential.
🛠️ Tools & Technologies
- Google Ads (Search and Display)
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Google Analytics
- Business Intelligence (BI) tools
- SQL (or other data querying languages)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, with a focus on data-driven decision making and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Results-oriented and goal-focused
- Strong emphasis on teamwork and collaboration
Self-Assessment Questions:
- How do you approach setting and achieving ambitious goals for user acquisition campaigns?
- Can you describe a time when you had to manage a team through a significant challenge or change? How did you approach this situation?
- How do you stay up-to-date with industry trends and best practices in user acquisition and performance marketing?
ASSUMPTION: Webselenese values candidates who are data-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels
- Balancing strategic planning with day-to-day campaign management
- Adapting to a fast-paced and dynamic work environment
- Staying up-to-date with industry trends and best practices in user acquisition and performance marketing
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on user acquisition and growth strategies for tech-based products
- This role requires a strong understanding of customer behavior and retention strategies, with a focus on driving long-term results
- Career progression in this role could lead to senior leadership positions within the marketing department or expanded responsibilities across additional channels or regions
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, with a clear path for advancement based on performance and achievements.
📝 Sample Projects
- Developing and executing a user acquisition strategy for a new product launch
- Optimizing campaigns across multiple channels to improve ROI and customer acquisition costs
- Conducting A/B tests to identify and implement improvements in campaign performance
ASSUMPTION: These projects demonstrate the hands-on and strategic nature of the role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for the team in the first 90 days?
- How does Webselenese support the professional development and growth of its employees?
- What are the most significant challenges facing the user acquisition team currently, and how can this role help address them?
- How does Webselenese approach collaboration and communication across different teams and departments?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webselenese's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your approach to user acquisition campaign planning and optimization
- Research Webselenese's business model and competition to show your understanding of the industry and market
- Follow up with a thank-you note within 24 hours of your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
