📌 Core Information
🔹 Job Title: User Acquisition Team Lead - Paid Social
🔹 Company: Lightricks
🔹 Location: Jerusalem, Israel
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing paid social channel strategy
- Optimizing spend and analyzing campaign performance
- Leading a team of campaign managers
- Collaborating with other teams to achieve business goals
- Managing a substantial testing budget
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a proven track record in performance marketing and experience managing teams.
📋 Key Responsibilities
✅ Define and execute user acquisition paid social channel strategy
✅ Explore, recommend, and execute marketing campaigns across various paid social channels
✅ Lead a team of social and growth UA campaign managers
✅ Identify and define projects for marketing growth
✅ Collaborate with teams spanning from creative, analytics, and product marketing
✅ Have ownership of a substantial testing budget to hit new channel acquisition company targets
✅ Work with media partners representatives to increase scale and efficiency
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Engineering, or related field with a strong academic record
Experience: 3+ years of proven experience in performance marketing, including at least 2 years of hands-on campaign management with budgets of $250K/month or more
Required Skills:
- Proven background with experience building and presenting marketing business cases
- Experience with social media paid channels (B2C and mobile app experience a plus)
- Experience with analytics in product marketing and the ability to collaborate with stakeholders in these teams
- Outstanding organizational skills, project management skills, and the ability to multitask
Preferred Skills:
- Team management experience
ASSUMPTION: Candidates with experience in B2C marketing and a strong understanding of social media paid channels will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in Israel)
Benefits:
- Health insurance
- Retirement savings plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing role in Israel. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital content creation and AI-powered visual effects
Company Size: Medium (501-1,000 employees), which offers opportunities for growth and collaboration across various teams
Founded: 2013, with a history of innovation and growth in the digital content creation space
Company Description:
- Lightricks is an AI-first company revolutionizing how visual content is created
- They offer AI-powered photo and video generation models for apps and platforms like Facetune, Photoleap, Videoleap, and LTX Studio
- Lightricks also provides an influencer marketing platform, Popular Pays, for creator monetization and brand partnerships
Company Specialties:
- Digital content creation
- Image processing
- Digital software engineering
- iOS & Android applications
- UX/UI design
- Research & development
- Marketing analytics
- Computer vision
- Mobile development
- Computer graphics
Company Website: http://www.lightricks.com
ASSUMPTION: Lightricks is a dynamic and innovative company with a strong focus on AI and digital content creation. Their mission to bridge the gap between imagination and creation drives their commitment to cutting-edge technology.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership within the team
Reporting Structure: This role reports directly to the Head of Growth and will lead a team of campaign managers
Work Arrangement: On-site, with the opportunity to work from the Jerusalem office
Growth Opportunities:
- Potential to grow into a leadership role within the team
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Chance to work on innovative AI-powered projects and stay at the forefront of digital content creation
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): Jerusalem, Israel
Geographic Context:
- Jerusalem is a vibrant and historic city with a diverse cultural scene
- The cost of living in Jerusalem is generally lower than in other major Israeli cities
- Jerusalem offers a mix of urban and outdoor activities, with easy access to nature and historical sites
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible hours and remote work arrangements
ASSUMPTION: Jerusalem offers a unique blend of history, culture, and innovation, providing a stimulating environment for professionals in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Growth team
- Final interview with the Head of Growth and other team members
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and optimization
- Team leadership and collaboration
- Problem-solving and analytical skills
Application Tips:
- Highlight your relevant experience in performance marketing and paid social channels
- Include examples of successful campaigns and their outcomes
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: User Acquisition, Paid Social, Growth Marketing, Campaign Management, Performance Marketing, Analytics, Project Management, Team Management, B2C Marketing, Social Media, Testing, Collaboration, Budget Management, Creative Strategy, Marketing Strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, hands-on experience, and leadership potential in the context of performance marketing and paid social channels.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, TikTok Ads, Snapchat Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach innovation and staying up-to-date with the latest trends in digital marketing?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you balance data-driven decision-making with creative intuition in your marketing strategies?
ASSUMPTION: Lightricks values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a substantial testing budget requires strong financial acumen and strategic planning
- Collaborating with various teams may present communication and coordination challenges
- Keeping up with the latest trends and best practices in performance marketing and paid social channels can be demanding
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Paid Social Manager position, but with a greater emphasis on strategy and team leadership
- Compared to other marketing roles, this position requires a strong focus on performance and data-driven decision-making
- Career progression in this role could lead to senior marketing management positions or specialized roles within the growth marketing team
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, making it an attractive opportunity for marketing professionals looking to grow their careers in the performance marketing space.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for a new product launch
- Optimizing campaign performance across multiple platforms to maximize ROI
- Collaborating with the creative team to develop engaging and effective ad content
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: These projects are representative of the types of initiatives the User Acquisition Team Lead - Paid Social might work on, but the specific projects may vary depending on the company's goals and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Lightricks support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- Can you provide an example of a recent marketing challenge faced by the company and how it was addressed?
- How does Lightricks approach collaboration and communication across different teams and departments?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Lightricks and reflecting on your own experiences and accomplishments in performance marketing and paid social channels
- Follow up with the HR team after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
