User Engagement Manager, Content Strategy

📌 Core Information

🔹 Job Title: User Engagement Manager, Content Strategy

🔹 Company: Walrus Health

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Healthcare, Tech

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote-First (Light travel as needed)

🚀 Job Overview

Key aspects of this role include:

• Developing strategies to engage members through personalized content
• Overseeing the production of various communication types
• Implementing and managing campaigns across multiple channels
• Monitoring performance metrics to optimize engagement
• Collaborating with cross-functional teams to align content with user needs and business goals

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Increase Member Engagement

• Develop strategies to engage members through content at various touchpoints
• Segment members based on user data to ensure targeted communication
• Define member touchpoints and trigger-based workflows for campaign deployment
• Set monthly activation and retention customer goals aligned with company objectives

✅ Content Creation & Personalization

• Lead internal teams and third-party vendors to create personalizable content
• Oversee and contribute to the production of various content types (push notifications, personalized messages, emails, SMS, articles, videos, polls, surveys, postcards, etc.)

✅ Campaign Execution

• Implement and manage campaigns in customer.io and other tools
• Leverage automation and personalization to increase relevance and impact

✅ Performance & Optimization

• Monitor campaign metrics and analyze effectiveness across content types and segments
• Iterate on campaigns based on performance data to continually improve engagement

✅ Multichannel Engagement

• Identify and utilize additional channels to drive awareness and engagement (Facebook Ads, influencer marketing, HR/Employer-facing strategies, etc.)

✅ Impact Communication

• Measure and communicate the impact of engagement initiatives to internal stakeholders and clients
• Collaborate with Clinical, Product, and Data teams to align content with user needs and business goals

ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in content strategy, digital marketing, or lifecycle marketing

Required Skills:

• Strong experience in campaign execution across multiple channels
• Excellent writing and editorial skills with an eye for clarity, consistency, and tone
• Analytical mindset and comfort with performance data and testing
• Experience with tools like customer.io, Google Analytics, or similar
• Strong project management and cross-functional collaboration skills

Preferred Skills:

• Experience with healthcare, behavior change, or tech-enabled services

ASSUMPTION: While experience in healthcare is a plus, the most important qualities for this role are strong content strategy skills and a data-driven mindset.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level marketing roles in the United States)

Benefits:

• Comprehensive health insurance
• Unlimited PTO

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Walrus Health operates in the healthcare technology industry, focusing on pharmacy benefit management and member engagement.

Company Size: Walrus Health is a small company with 11-50 employees, offering a dynamic and mission-driven work environment.

Founded: Walrus Health was founded in 2019, making it a relatively young and innovative company.

Company Description:

• Walrus Health is a tech-enabled healthcare services company transforming how care is delivered to employees
• The company helps mid- to large-sized employers reduce wasteful prescription drug spending by connecting members with clinical pharmacists through its mobile platform
• Walrus Health's AI-driven platform identifies opportunities to optimize therapy without disrupting the member experience, delivering proven ROI and healthier outcomes

Company Specialties:

• Pharmacy Benefit and Member Engagement

Company Website: http://walrus.com

ASSUMPTION: Walrus Health's focus on technology and data-driven decision making creates an innovative and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Product and works closely with Clinical, Product, and Data teams.

Work Arrangement: Remote-First (Light travel as needed)

Growth Opportunities:

• As a small and growing company, Walrus Health offers opportunities for professional growth and career advancement
• This role has the potential to evolve and expand as the company's needs change and grow

ASSUMPTION: The remote-first work arrangement allows for greater flexibility and work-life balance, while also fostering a diverse and inclusive work environment.

🌍 Location & Work Environment

Office Type: Remote-First (Light travel as needed)

Office Location(s): San Francisco, CA (Headquarters)

Geographic Context:

• The United States offers a large and diverse talent pool, allowing Walrus Health to attract and hire top talent from across the country
• The remote-first work arrangement enables employees to work from anywhere within the United States

Work Schedule: Full-time (40 hours per week) with unlimited PTO

ASSUMPTION: The remote-first work arrangement allows for greater flexibility and work-life balance, while also fostering a diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of Product
• Take-home content strategy assignment
• Final interview with the Head of Product and other team members

Key Assessment Areas:

• Content strategy and creation skills
• Analytical and data-driven mindset
• Project management and cross-functional collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, digital marketing, and lifecycle marketing experience
• Include specific examples of your campaign execution and performance optimization skills
• Demonstrate your ability to work effectively with cross-functional teams and collaborate with stakeholders

ATS Keywords: Content Strategy, Digital Marketing, Lifecycle Marketing, Campaign Execution, Writing, Analytical Skills, Project Management, Cross-Functional Collaboration

ASSUMPTION: Walrus Health's interview process is designed to assess the candidate's skills and cultural fit, with a strong focus on content strategy and data-driven decision making.

🛠️ Tools & Technologies

• customer.io (for campaign management)
• Google Analytics (for performance tracking)
• Various communication channels (push notifications, SMS, email, etc.)

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Data-driven
• Innovative
• Collaborative

Work Style:

• Remote-first and flexible
• Data-driven and analytical
• Collaborative and cross-functional

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a strong track record of creating engaging and personalized content?

ASSUMPTION: Walrus Health values candidates who are passionate about improving healthcare outcomes, data-driven, and collaborative in their work style.

⚠️ Potential Challenges

• Working with sensitive healthcare data and ensuring compliance with relevant regulations
• Balancing the need for personalization with the need for scalability in content creation
• Managing multiple communication channels and ensuring consistent messaging
• Adapting to the fast-paced and evolving nature of the healthcare technology industry

ASSUMPTION: These challenges can be overcome through strong project management skills, a data-driven approach, and effective collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or a Lifecycle Marketing Manager in other industries, but with a focus on healthcare and member engagement
• In the healthcare industry, this role may be compared to a Patient Engagement Manager or a Health Education Specialist
• Career paths for this role may include advancement to a Senior Content Strategist, a Marketing Director, or a Chief Marketing Officer

ASSUMPTION: While this role is unique to Walrus Health, similar roles in other industries and companies can provide valuable insights into the required skills and career progression opportunities.

📝 Sample Projects

• Developing a targeted email campaign to improve medication adherence among a specific patient population
• Creating a series of engaging and informative videos to educate patients about their medications and treatment plans
• Analyzing campaign performance data to optimize engagement and improve patient outcomes

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging and personalized content, as well as their analytical and data-driven mindset.

❓ Key Questions to Ask During Interview

• How does Walrus Health measure the success of its content strategy initiatives?
• Can you describe the team structure and how this role fits into the organization?
• How does Walrus Health support the professional growth and development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does Walrus Health foster a collaborative and inclusive work environment, particularly in a remote-first setting?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, digital marketing, and lifecycle marketing experience
• Prepare a portfolio or examples of your campaign execution and performance optimization skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.