- Job Title: User Growth Engagement Specialist - Vaga Afirmativa para pessoas pretas ou pardas
- Company: Wellhub
- Location: São Paulo, São Paulo, Brazil
- Job Type: Hybrid (1 office day per month)
- Category: Wellness and Fitness Services
- Date Posted: April 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and testing marketing initiatives to increase subscriber retention and family member conversions.
- Leading community engagement programs and collaborating with local and global teams to optimize user experiences.
- Working in a dynamic team focused on driving user growth and engagement.
- Contributing to a culture that prioritizes employee well-being and work-life balance.
ASSUMPTION: This role requires a strong background in digital marketing, data analysis, and project management. The ideal candidate will have experience in user engagement strategies and a proven track record of driving user growth.
📋 Key Responsibilities
- User Growth and Retention: Develop and test marketing initiatives to increase subscriber retention and family member conversions. Utilize data-driven insights to optimize user experiences and improve engagement.
- Community Engagement: Lead the Program of Embaixadores, impulsionar indicações, depoimentos, e campanhas de engajamento. Gerenciar estratégias de entrada no mercado para novos parceiros.
- Collaboration: Work closely with local and global teams to align initiatives, share insights, and strengthen collaboration. Ensure consistent messaging and branding across all marketing channels.
- Data Analysis: Utilize analyses and tests A/B to optimize marketing campaigns, improve message relevance, and enhance campaign performance.
- Project Management: Execute campaigns using Braze, ensuring high-quality control, documentation, and adherence to best practices.
- Creative Development: Supervise and create marketing assets using Canva, Figma, and HTML, ensuring brand consistency.
- Innovation and Problem-Solving: Experiment with new ideas, messages, and strategies to solve challenges and identify scalable opportunities for global implementation.
ASSUMPTION: The role requires a strong focus on data-driven decision-making, continuous learning, and a proactive approach to identifying and addressing user engagement challenges.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience in digital marketing campaign execution, data analysis for performance optimization, and project management.
- Required Skills:
- Advanced English proficiency (fluency in Portuguese is a plus).
- Strong analytical skills and data-driven mindset.
- Excellent project management and organizational skills.
- Proficiency in marketing tools (e.g., Braze, Canva, Figma, HTML) and data analysis software.
- Excellent communication and collaboration skills.
- Preferred Skills:
- Experience with user engagement strategies and community management.
- Familiarity with the fitness and wellness industry.
- Knowledge of Portuguese and Spanish.
ASSUMPTION: The ideal candidate will have a solid background in digital marketing, data analysis, and project management, with a strong focus on user engagement and growth strategies.
💰 Compensation & Benefits
- Salary Range: R$ 5,000 - R$ 7,000 per month (based on industry standards for the role, experience level, and location).
- Benefits:
- Wellness: Health, dental, and life insurance.
- Flexible Work: Flexible work arrangement with remote work options and a reembolso for home office setup.
- Flexible Schedule: Flexibility to adjust work hours based on personal needs and business requirements.
- Wellhub Access: Free access to Wellhub's premium wellness services.
- Professional Growth: Opportunities for career development and growth within the company.
- Culture: A supportive and inclusive work environment that prioritizes employee well-being and work-life balance.
- Holidays/Days Off: Generous holiday and day-off policies, including birthday and anniversary celebrations.
- Paid Parental Leave: Paid leave for new parents, including adoptive parents.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With over 15,000 companies in 11 countries using Wellhub, the platform drives widespread employee adoption and engagement, leading to improved productivity, higher retention, and lower healthcare costs.
- Company Specialties: Corporate wellness, employee engagement, fitness, mindfulness, therapy, nutrition, sleep.
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: The role reports directly to the Marketing Manager or a similar role within the organization.
- Work Arrangement: Hybrid (1 office day per month)
- Growth Opportunities: Opportunities for career growth and development within the Marketing team and the broader organization.
🌍 Location & Work Environment
- Office Type: Hybrid (1 office day per month)
- Office Location: São Paulo, Brazil
- Geographic Context: São Paulo is the largest city in Brazil, known for its vibrant culture, diverse neighborhoods, and rich history. The city offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions.
- Work Schedule: Flexible work hours with the option to work remotely for most of the month.
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to employees' preferences and needs.
💼 Interview & Application Insights
- Typical Process: The interview process typically includes phone or video screens, followed by on-site or virtual interviews with the hiring manager and relevant team members. A final round may involve a presentation or case study to assess the candidate's problem-solving skills and cultural fit.
- Key Assessment Areas: Digital marketing campaign execution, data analysis, project management, user engagement strategies, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of user engagement strategies and data-driven decision-making in your application materials.
- Prepare for interview questions that focus on your experience with digital marketing, data analysis, and project management.
🛠️ Tools & Technologies
- Marketing tools: Braze, Canva, Figma, HTML
- Data analysis software: Google Analytics, Excel, SQL (or similar tools)
- Project management tools: Asana, Trello, Jira (or similar tools)
- Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace
👔 Cultural Fit Considerations
- Company Values: Wellhub prioritizes employee well-being, work-life balance, and a supportive work environment. The company values diversity, equity, and inclusion, fostering an atmosphere where all employees feel valued and empowered.
- Work Style: Wellhub encourages a collaborative, data-driven, and innovative work style. Employees are expected to be proactive, adaptable, and committed to continuous learning and improvement.
- Self-Assessment Questions:
- How do you prioritize your own well-being and maintain work-life balance?
- How do you approach data-driven decision-making and continuous learning in your role?
- How do you collaborate with diverse teams and stakeholders to achieve common goals?
⚠️ Potential Challenges
- Language Barrier: The role requires advanced English proficiency, which may present communication challenges for candidates with lower English language skills.
- Work-Life Balance: The hybrid work arrangement may require careful time management to balance remote work and in-office collaboration.
- Industry-Specific Knowledge: Familiarity with the fitness and wellness industry may be beneficial for success in this role.
📈 Similar Roles Comparison
- User Engagement Specialist: This role focuses more on driving user engagement and retention through marketing initiatives, while a User Engagement Manager may have a broader scope, including strategy development and team management.
- Marketing Manager: A Marketing Manager role may involve overseeing the marketing team, developing marketing strategies, and managing marketing budgets, while this role focuses more on tactical execution and campaign management.
- Growth Marketing Specialist: This role is more focused on driving user growth through marketing channels, while a Growth Marketing Manager may have a broader scope, including strategy development, team management, and budget allocation.
📝 Sample Projects
- Developing and executing a user retention campaign using Braze, with a focus on improving message relevance and personalization.
- Leading a community engagement initiative, such as a referral program or user-generated content campaign, to increase user engagement and brand awareness.
- Collaborating with local and global teams to optimize user experiences and improve campaign performance across multiple marketing channels.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the Marketing team collaborate with other departments, such as Product and Sales, to drive user growth and engagement?
- What are the most significant challenges facing the user engagement and retention efforts, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/gympass/jobs/7962670002).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interview questions that focus on your experience with digital marketing, data analysis, and project management.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
- If invited for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
