Utility Program Marketing Manager - Grid Services

📌 Core Information

🔹 Job Title: Utility Program Marketing Manager - Grid Services

🔹 Company: Resideo

🔹 Location: Aurora, Illinois, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 5-10

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving the marketing strategy for demand response and load management solutions
• Creating compelling messaging for utility decision-makers
• Designing marketing campaigns to enhance program participation
• Collaborating with product management, business development, and utility partners

ASSUMPTION: The job primarily focuses on marketing strategies due to its title and listed responsibilities, implying a major emphasis on client and partner communication. This is inferred because the description emphasizes strategy and collaboration.

📋 Key Responsibilities

✅ Develop marketing materials highlighting load management program benefits

✅ Create case studies showcasing successful implementations

✅ Design program enrollment and engagement campaigns

✅ Collaborate to develop co-marketing programs with utility partners

✅ Track and report on program marketing metrics

✅ Analyze and optimize marketing strategies based on program data

ASSUMPTION: These responsibilities suggest a strategic and creative marketing role with a focus on measurable outcomes and utility collaborations.

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years in utility program marketing or related fields

Required Skills:

• Proven management of multiple marketing programs
• Strong analytical and communication skills
• Experience with utility marketing program design and implementation

Preferred Skills:

• Understanding of virtual power plant (VPP) technologies
• Knowledge of utility regulatory environment
• Familiarity with utility incentive structures

ASSUMPTION: Preference for candidates with specialized industry knowledge and advanced technical comprehension is indicative of the complex, regulated utility sector aimed at experienced professionals.

💰 Compensation & Benefits

Salary Range: Not specified, but generally competitive within the utility marketing industry

Benefits:

• Opportunity to innovate and support sustainable energy solutions
• Collaboration with advanced technologies and industry leaders
• Professional growth within a global company

Working Hours: 40 hours per week; flexibility details not specified

ASSUMPTION: Standard full-time benefits are expected, given the company's size and industry norms, offering growth opportunities due to company scale.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics, focusing on smart home and energy management solutions

Company Size: 10,001+ employees, providing a large network of resources and potential career paths

Founded: Not Specified

Company Description:

• Committed to innovation in energy management and home security
• A legacy of quality with over 100 years in industry influence
• Part of a family of reputable brands like First Alert® and Honeywell Home

Company Specialties: Not Specified

Company Website: https://www.resideo.com/

ASSUMPTION: The company's large size supports diverse career opportunities and a focus on innovation suggests a dynamic work environment.

📊 Role Analysis

Career Level: Mid to senior-level role requiring extensive experience

Reporting Structure: Likely reports to Director of Marketing or equivalent leadership position

Work Arrangement: Hybrid model for flexibility

Growth Opportunities:

• Potential to lead larger strategy teams
• Opportunities for cross-functional projects
• Exposure to cutting-edge energy technologies

ASSUMPTION: This role is suitable for professionals seeking strategic influence in a leading tech-driven company. The hybrid model suggests resilience in adapting to modern work trends.

🌍 Location & Work Environment

Office Type: Corporate office environment with team-based operations

Office Location(s): Aurora, Illinois; connected to key utilities in the region

Geographic Context:

• Located in a business-friendly area with diverse economic activities
• Access to major urban amenities and transportation
• Strategic location for utility partnerships and industry events

Work Schedule: Typically Monday to Friday, standard business hours with hybrid arrangement

ASSUMPTION: The location suggests a focus on collaboration with key industry partners and access to utility networks.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR or recruiter
• Technical and strategic interview stages
• Final decision and offer

Key Assessment Areas:

• Understanding of utility load management principles
• Ability to design and execute impactful marketing strategies
• Proficiency in stakeholder management and partnership building

Application Tips:

• Highlight previous successes in utility or energy marketing projects
• Demonstrate experience with grid service technologies
• Showcase strong analytical and strategic planning skills

ATS Keywords: Utility Program Marketing, Demand Response, Load Management, Grid Services

ASSUMPTION: The hiring process likely focuses on strategic capabilities and will require candidates to illustrate management skills in dynamic environments.

🛠️ Tools & Technologies

• Demand Response Management Systems (DRMS)
• Customer Relationship Management (CRM) software
• Data Analytics and Reporting tools

ASSUMPTION: Familiarity with advanced analytical tools is likely critical, given the need for data-driven decision-making in program performance assessment.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and environmental impact
• Focus on innovation and collaboration
• Emphasis on customer satisfaction and quality

Work Style:

• Collaborative and cross-disciplinary teamwork
• Proactive innovation and strategic visioning
• Flexibility and adaptability in fast-paced environments

Self-Assessment Questions:

• How do you approach integrating new technologies into existing marketing strategies?
• What strategies do you use to forge strong partnerships in the utility sector?
• How do you measure the success of a marketing campaign in utility load management?

ASSUMPTION: Candidates should be prepared for a culture that values both innovation and results, aligning with the company's strategic goals and industry demands.

⚠️ Potential Challenges

• Navigating complex utility regulations and compliance requirements
• Driving change in established utility systems
• Managing multiple high-stakes projects simultaneously
• Adapting to rapid technological advancements

ASSUMPTION: Given the focus on innovation within a regulatory-heavy industry, candidates should expect challenges related to legal compliance and the fast pace of technology evolution.

📈 Similar Roles Comparison

• Similar positions may exist in energy companies focusing on renewable projects
• Marketing Manager roles in telecoms with a focus on data services can offer a comparable strategic outlook
• Program Management roles in tech firms for optimizing operational efficiencies

ASSUMPTION: Prospective candidates should have cross-industry marketing expertise, especially in tech or energy markets.

📝 Sample Projects

• Developing a case study for a successful demand response program
• Implementing a co-marketing campaign with a leading utility provider
• Creating a new customer engagement strategy focused on peak load reduction

ASSUMPTION: Projects will likely focus on optimizing client and customer engagement strategies within the constraints of utility operations.

❓ Key Questions to Ask During Interview

• What are the key success metrics for this role at Resideo?
• Can you describe the existing team structure and collaboration dynamics?
• What current challenges is the Grid Services team facing?
• How does Resideo support professional development and innovation?
• What is the most exciting project happening in your department right now?

ASSUMPTION: Questions should target the strategic goals of Resideo’s programs to gauge the role's impact and innovation potential within the Grid Services team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume that highlights relevant industry experience and success metrics
• Include a cover letter outlining your interest in grid services marketing
• Gather references that can speak to your strategic leadership and program successes
• Engage in research regarding Resideo’s latest technology offerings

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.