📌 Core Information
🔹 Job Title: UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with UX designers, art directors, and producers to bring complex projects to life.
- Ensuring copy tone and style are consistent with visual tone and style.
- Participating in strategic brainstorming, campaign development, and creative execution.
- Interacting with project teams to understand business objectives and audience demographics.
- Maintaining the very highest standards of copywriting and quality control.
ASSUMPTION: This role requires a high level of collaboration and creativity, with a focus on delivering exceptional results for clients.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life.
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
✅ Participate in strategic brainstorming, campaign development, and creative execution.
✅ Interact with project teams to understand business objectives and audience demographics.
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
✅ Maintain the very highest standards of copywriting and quality control.
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong communication skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
Experience: 2-5 years' experience as a copywriter in an agency or in-house environment, including experience with interactive media.
Required Skills:
- Acute attention to detail.
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences.
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
- A strong understanding of marketing and advertising principles.
- Experience managing complex and rapidly evolving copy decks.
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
Preferred Skills:
- Experience with UX design and user research.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, experience with UX design and user research would be beneficial for this role. Fluency in multiple languages could also be an asset, particularly for global brands.
💰 Compensation & Benefits
Salary Range: Based on industry standards for UX copywriters in Calgary, the estimated salary range is CAD 60,000 - CAD 80,000 per year.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee assistance program.
- Generous time off policies.
- Professional development opportunities.
Working Hours: Full-time, 40 hours per week. The role requires working from an office 5 days a week.
ASSUMPTION: The salary range is an estimate based on market research. Benefits are typical for a company of this size in the advertising industry.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, working with some of the world's greatest brands to create connected digital ecosystems and unparalleled experiences.
Company Size: With over 1,000 employees, Critical Mass is a mid-sized agency with a global presence.
Founded: Critical Mass was founded in Canada and has since expanded to 12 offices worldwide.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is uncompromising design standards, a relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They work with brands like Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, and Johnson & Johnson.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation in the industry. Their focus on design and customer experience sets them apart.
📊 Role Analysis
Career Level: This role is suited for a mid-career professional with 2-5 years of experience in copywriting, seeking to grow their career in the advertising industry.
Reporting Structure: The UX Copywriter will report to the Creative Director or a similar role, working closely with UX designers, art directors, and producers.
Work Arrangement: This is an on-site role, requiring employees to work from an office 5 days a week.
Growth Opportunities:
- With experience, the UX Copywriter could progress to a Senior Copywriter or Art Director role.
- There may also be opportunities to specialize in a particular industry or type of project.
- Critical Mass offers professional development opportunities to help employees grow in their careers.
ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to work on a variety of projects for high-profile clients.
🌍 Location & Work Environment
Office Type: Critical Mass' Calgary office is located in the downtown core, offering a modern and collaborative work environment.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, with a population of over 1.2 million.
- The city is known for its vibrant arts scene, diverse cultural communities, and numerous festivals throughout the year.
- Calgary offers a high quality of life, with abundant green spaces, a robust economy, and a strong sense of community.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The role may require working additional hours to meet project deadlines.
ASSUMPTION: Calgary offers a dynamic and multicultural environment, with a strong job market and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the Talent Acquisition team.
- In-person or virtual interview with the Creative Director or a similar role.
- Portfolio presentation and/or writing test.
- Final interview with the hiring manager.
Key Assessment Areas:
- Writing skills and creativity.
- Understanding of UX design principles and user-centered design.
- Ability to work collaboratively and manage multiple projects.
- Alignment with Critical Mass' company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter.
- Prepare for the interview by researching Critical Mass' clients and projects, and thinking about how your skills and experience make you a strong fit for the role.
ATS Keywords: UX Writing, Copywriting, Collaboration, Visual Communication, Usability, UI/UX Design, Marketing, Advertising, Attention to Detail, Creative Execution, Project Management, Strategic Brainstorming, Copy Concepts, Quality Control, Digital Products, Communication Challenges
ASSUMPTION: The application process is likely to be competitive, with a focus on writing skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: While not explicitly stated, these are common tools used in the advertising industry for design and project management.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Courage
- Collaboration
- Craftsmanship
- Cultural Awareness
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic, with a focus on delivering high-quality work on tight deadlines.
- Open to feedback and continuous learning.
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong sense of curiosity and a desire to learn and grow?
ASSUMPTION: Critical Mass values employees who are curious, courageous, and collaborative, with a strong work ethic and a commitment to delivering exceptional results.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality.
- Critical Mass works with a diverse range of clients, each with their own unique brand voice and style guidelines.
- The role may require working some evenings or weekends to meet project deadlines.
- Calgary can experience extreme weather conditions, with cold winters and hot summers.
ASSUMPTION: These challenges are common in the advertising industry and can be managed with strong time management skills, attention to detail, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- Compared to a traditional copywriter role, this position requires a stronger understanding of UX design principles and user-centered design.
- Unlike some UX writing roles, this position requires a high level of collaboration with designers, art directors, and producers.
- Career progression in this role could lead to a Senior Copywriter or Art Director position, with the opportunity to specialize in a particular industry or type of project.
ASSUMPTION: This role offers a unique blend of copywriting and UX design, with opportunities for career growth and specialization.
📝 Sample Projects
- Revising and optimizing copy for an e-commerce website to improve user experience and conversion rates.
- Creating engaging and on-brand copy for a mobile app, working closely with designers and producers to ensure consistency with visual tone and style.
- Developing a comprehensive style guide for a global brand, outlining tone of voice, messaging, and copywriting standards.
ASSUMPTION: These projects are representative of the types of tasks a UX Copywriter might be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader creative process at Critical Mass?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within the company?
- How does Critical Mass support work-life balance for its employees?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided.
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter.
- Prepare for the interview by researching Critical Mass' clients and projects, and thinking about how your skills and experience make you a strong fit for the role.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
