📌 Core Information
🔹 Job Title: UX Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating closely with creatives and strategists to build intuitive user experiences
- Identifying communication challenges and providing copy solutions that are brilliant and on-brand
- Working on complex digital products and systems, pulling from a wide variety of experiences on past projects
- Contributing to strategic brainstorming, campaign development, and creative execution
ASSUMPTION: This role requires a high level of collaboration and creativity, with a focus on understanding and addressing user needs through compelling copy.
📋 Key Responsibilities
✅ Collaborate with UX designers, art directors, and producers to bring complex projects to life
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
✅ Maintain the very highest standards of copywriting and quality control
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 2-5 years’ experience as a copywriter in an agency or in-house environment, including experience with interactive media
Required Skills:
- Acute attention to detail
- Exceptional writing skills, including the ability to write in a range of styles for varied projects with diverse audiences
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing and advertising principles
- Experience managing complex and rapidly evolving copy decks
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
Preferred Skills:
- Experience with UX design principles
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with UX design principles and fluency in multiple languages would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 CAD per year
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee assistance program
- Generous time off policies
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with the expectation to work from an office 5 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a UX Copywriter role with 2-5 years of experience in the Vancouver area.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass is a global advertising agency specializing in digital marketing, brand launch and experience, user experience and interaction, design, and more. They work with some of the world's leading brands, such as Apple, Nike, and Mars Wrigley.
Company Size: Critical Mass has 1,001-5,000 employees, making it a mid-sized to large agency. This size allows for diverse project opportunities and collaboration with various teams.
Founded: Critical Mass was founded in Canada and has since expanded to include offices around the world.
Company Description:
- Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth.
- Their secret sauce is their uncompromising design standards, relentless focus on customers, and an ability to put powerful new technologies to work for their clients.
- They help brands create connected digital ecosystems and unparalleled experiences by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- and eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong reputation for delivering high-quality work for prominent clients.
📊 Role Analysis
Career Level: This role is suitable for an experienced copywriter looking to specialize in UX writing and collaborate with various teams to create intuitive user experiences.
Reporting Structure: The UX Copywriter will collaborate with UX designers, art directors, producers, and other project team members, but the specific reporting structure is not mentioned in the job description.
Work Arrangement: This role requires working on-site from the Vancouver office 5 days a week, with the possibility of occasional remote work for specific projects or team members.
Growth Opportunities:
- Expanding skills in UX design principles and other related areas
- Taking on more responsibilities and potentially managing junior team members
- Contributing to the development of Critical Mass' UX writing processes and standards
ASSUMPTION: This role offers opportunities for professional growth and development within the UX writing and broader digital marketing fields.
🌍 Location & Work Environment
Office Type: The Vancouver office is located in a central business district, offering a collaborative and dynamic work environment.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty, outdoor activities, and vibrant arts scene.
- The city has a mild oceanic climate, with mild winters and warm, dry summers.
- Vancouver is a major hub for the technology and digital industries, offering ample opportunities for professional growth and networking.
Work Schedule: Full-time, 40 hours per week, with the expectation to work from an office 5 days a week
ASSUMPTION: The work environment at Critical Mass' Vancouver office is likely to be collaborative, creative, and fast-paced, with a focus on delivering high-quality work for prominent clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-person or virtual interview with the creative team
- Final interview with the department head or director
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with Critical Mass' values
- Problem-solving skills and ability to work under pressure
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this UX Copywriter role
- Prepare a portfolio showcasing your best UX-focused writing samples and any relevant design or user experience projects
- Research Critical Mass' clients, values, and company culture to demonstrate your enthusiasm and fit during the interview
ATS Keywords: UX writing, copywriting, interactive media, user experience, user interface, marketing, advertising, Web trends, technology
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) and project management tools (e.g., JIRA, Asana, Trello)
- UX design and prototyping tools (e.g., Sketch, Figma, InVision)
ASSUMPTION: Familiarity with industry-standard design and project management tools is expected for this role, while experience with UX design and prototyping tools would be an asset.
👔 Cultural Fit Considerations
Company Values:
- Inspired: We are passionate about what we do and who we do it for
- Relentless: We never stop learning and improving
- Collaborative: We work together to achieve greatness
- Proud: We take pride in our work and our team
Work Style:
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo
- Collaborative and team-oriented, with a strong emphasis on open communication and active listening
- Results-driven, with a commitment to delivering high-quality work that meets or exceeds client expectations
Self-Assessment Questions:
- Do I have a strong passion for creating intuitive and engaging user experiences through compelling copy?
- Am I comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do I have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Critical Mass values candidates who are passionate, creative, and collaborative, with a strong work ethic and commitment to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to the unique voice and tone of each client or project
- Balancing creative and strategic considerations in copywriting decisions
- Working in a fast-paced, dynamic agency environment with frequent changes and new projects
ASSUMPTION: These challenges are common in agency environments and require strong time management, adaptability, and communication skills to overcome.
📈 Similar Roles Comparison
- UX Copywriter vs. Content Strategist: Both roles focus on creating user-centered content, but the UX Copywriter role is more focused on the tactical aspects of writing copy for user interfaces, while the Content Strategist role is more focused on the strategic planning and governance of content.
- UX Copywriter vs. Technical Writer: While both roles involve creating clear and concise user-focused content, the UX Copywriter role is more focused on the user experience and user interface design, while the Technical Writer role is more focused on documenting software, hardware, or other technical products and processes.
- Career Path: UX Copywriter → Senior UX Copywriter → UX Writing Manager → Head of UX Writing
ASSUMPTION: The UX Copywriter role is a specialized position within the broader field of content creation and strategy, with opportunities for career growth and advancement within the UX writing and digital marketing fields.
📝 Sample Projects
- Redesigning the user interface and copy for an e-commerce mobile app to improve user experience and conversion rates
- Creating a comprehensive style guide and tone of voice guidelines for a global financial services company
- Developing user flows and microcopy for a new healthcare software platform to improve usability and patient outcomes
ASSUMPTION: These sample projects demonstrate the range of UX writing projects that a candidate might encounter in this role, from tactical UI design to strategic content planning and governance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the UX writing team?
- How does the UX writing team collaborate with other departments, such as UX design and product management?
- What are the most challenging aspects of working on UX writing projects at Critical Mass?
- How does Critical Mass support the professional development and growth of its UX writing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, team dynamics, and company culture, as well as to assess the company's commitment to supporting the professional growth and development of its UX writing team members.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this UX Copywriter role
- Prepare a portfolio showcasing your best UX-focused writing samples and any relevant design or user experience projects
- Research Critical Mass' clients, values, and company culture to demonstrate your enthusiasm and fit during the interview
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
