V1 Community Marketing Manager

📌 Core Information

🔹 Job Title: V1 Community Marketing Manager

🔹 Company: Vuori, Inc

🔹 Location: Carlsbad, California, United States

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing the V1 Community Program strategy and sub-programs
• Managing relationships with studio partners and Vuori's V1 Leaders
• Overseeing program logistics, events, and communication strategies
• Collaborating cross-functionally with retail, brand marketing, and community teams
• Driving program growth and engagement through data analysis and insights

ASSUMPTION: This role requires a proactive leader with experience in brand marketing, community engagement, and event management. Strong communication skills and the ability to work independently are essential.

📋 Key Responsibilities

✅ Lead strategy, development, and execution of the V1 Community Program, including application process, annual renewals, and V1 Leader program

✅ Own the GTM planning and lifecycle of the V1 Community Program, aligning with marketing objectives, priorities, and brand storytelling

✅ Oversee all program logistics, including discounting, category management, program eligibility, policy development, and messaging

✅ Develop and implement strategic annual, quarterly, and monthly plans to meet retail marketing and community engagement goals

✅ Oversee the V1 Leader program, including growth strategy, contracts, criteria, product seeding, performance, and deliverables

✅ Drive continuous program innovation and enhancements, ensuring alignment with Vuori's retail and brand strategies while managing cross-functional communication, timelines, and deliverables

✅ Lead internal and external communication strategies to support V1 Community initiatives, ensuring clarity, consistency, and collaboration with stakeholders

✅ Leverage data and insights to report on program performance and identify areas of opportunity, regularly sharing insights and findings with leadership and key stakeholders

✅ Foster cross-functional collaboration with retail, brand marketing, insights, analytics, creative, and community teams to ensure cohesive execution

✅ Identify, build, and maintain strong relationships and engagement strategies with key partners in local fitness communities to drive foot traffic to retail locations through gifting, partnerships, promotions, and activations

✅ Partner with analytics and consumer insights teams to develop focus groups that inform program enhancements

✅ Own overall program growth and engagement, actively connecting with prospective community members, fitness instructors, and retail teams in key markets

✅ Develop and execute an email marketing strategy for V1 Community members, including editorial calendar management that supports engagement, storytelling, and retention

✅ Oversee and lead the execution of all V1 Community and V1 Leader events, ensuring alignment with brand priorities and marketing moments

✅ Manage all creative briefs and content needs related to the V1 Community

✅ Lead and mentor the V1 Community team, including management of the V1 Leaders cohort

ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills. A proactive approach and the ability to manage multiple programs and projects simultaneously are essential.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience needed

Experience: 6+ years of experience in brand marketing, marketing analytics, community, and/or events. 3+ years of experience leading ambassador or influencer relationships.

Required Skills:

• Proactive leadership with the ability to juggle multiple programs and projects at once
• Excellent communication skills, both written and verbal
• Self-starter with the ability to work independently
• Passion for cultivating a community of like-minded individuals
• Values building authentic relationships
• Experience leading a discount, ambassador, or pro-deal program for a brand (a plus)
• Experience with project management tools like Asana
• Enjoys working out and taking group fitness classes

Preferred Skills:

• Athletic retail, fitness, or health and wellness industry experience
• Experience with project management tools like Asana

ASSUMPTION: This role requires a proactive leader with experience in brand marketing, community engagement, and event management. Strong communication skills and the ability to work independently are essential.

💰 Compensation & Benefits

Salary Range: $100,000 - $135,000 per year. This role is bonus eligible.

Benefits:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

Working Hours: Full-time, 40 hours per week. Flexible work arrangement with remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically focused on performance apparel with a casual aesthetic

Company Size: 1,001-5,000 employees. This size allows for a structured yet agile work environment with opportunities for growth and personal development.

Founded: 2015. Vuori has had time to establish itself in the market and grow its brand, but is still young enough to offer opportunities for innovation and impact.

Company Description:

• Vuori is re-defining what athletic apparel looks like, built to move and sweat in but designed with a casual aesthetic to transition into everyday life
• The company draws inspiration from an active Coastal California lifestyle; an integration of fitness, surf, sport, and art
• Vuori's high energy fast-paced retail environment is reflected in the clothes they make, aiming to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose while having a lot of fun along the way
• The company is proud to be an outlet for opportunity and personal growth and success

Company Specialties:

• Performance apparel
• Activewear
• Casual wear
• Fitness apparel
• Surf-inspired design

Company Website: https://www.vuoriclothing.com

ASSUMPTION: Vuori's focus on performance apparel with a casual aesthetic sets it apart in the retail apparel industry. Its commitment to an active Coastal California lifestyle and community engagement makes it an attractive employer for fitness enthusiasts and those interested in the activewear market.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the community marketing function and the broader retail organization.

Reporting Structure: This role reports directly to the Director of Community Marketing or a similar leadership position within the marketing department.

Work Arrangement: On-site with flexible remote work options available. This role may require occasional travel to attend events and meet with partners and stakeholders.

Growth Opportunities:

• Progression to a senior or director-level role within the community marketing function
• Expansion into other marketing or retail leadership roles within the organization
• Potential opportunities to work on special projects or initiatives that align with the candidate's interests and skills

ASSUMPTION: This role offers a clear path for career growth and development within the community marketing function and the broader retail organization. Candidates with strong leadership skills and a passion for community engagement will find this role particularly appealing.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a casual, active, and collaborative work environment

Office Location(s): 5600 Avenida Encinas, Carlsbad, California 92008, USA

Geographic Context:

• Carlsbad is located in North County San Diego, California, offering a desirable work-life balance with easy access to beaches, outdoor activities, and a vibrant local community
• The area is known for its strong fitness culture and active lifestyle, making it an ideal location for a performance apparel brand like Vuori
• Carlsbad is approximately 30 minutes north of downtown San Diego and 45 minutes south of Orange County, providing easy access to major metropolitan areas

Work Schedule: Full-time, 40 hours per week. Flexible work arrangement with remote work options available. This role may require occasional travel to attend events and meet with partners and stakeholders.

ASSUMPTION: Carlsbad's desirable location and strong fitness culture make it an attractive place to work for candidates interested in the activewear market and outdoor enthusiasts.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and situational interview with the hiring manager and/or team members
• Final interview with the Director of Community Marketing or a similar leadership position
• Background check and offer

Key Assessment Areas:

• Leadership and strategic planning skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Vuori's values and mission
• Industry-specific knowledge and passion for community engagement

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Vuori's brand, mission, and values in your application materials
• Showcase your leadership and strategic planning skills through concrete examples and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving and analytical skills
• Be ready to discuss your passion for community engagement and fitness culture

ATS Keywords: Brand Marketing, Community Engagement, Event Management, Strategic Planning, Leadership, Fitness Culture, Retail Marketing, Vuori, V1 Community, V1 Leader

ASSUMPTION: Vuori's hiring process is designed to assess candidates' leadership, strategic planning, and cultural fit. Demonstrating a strong understanding of the brand and a passion for community engagement will be crucial for success in the interview process.

🛠️ Tools & Technologies

• Project management tools like Asana
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)

ASSUMPTION: This role requires proficiency in project management, email marketing, and data analysis tools. Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Community
• Performance
• Innovation
• Fun

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and goal-oriented
• Adaptable and open to change
• Passionate about fitness, wellness, and an active lifestyle

Self-Assessment Questions:

• How do you embody Vuori's values in your daily work and personal life?
• How do you stay motivated and engaged in a fast-paced, dynamic work environment?
• How do you approach building and maintaining strong relationships with key partners and stakeholders?
• How do you balance working independently and collaborating effectively with a team?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Vuori's values and work style emphasize community, performance, and innovation. Candidates who embody these values and thrive in a fast-paced, collaborative environment will find success at Vuori.

⚠️ Potential Challenges

• Managing multiple programs and projects simultaneously may require strong organizational skills and time management
• Balancing the needs of various stakeholders, including studio partners, V1 Leaders, and retail teams, may present unique challenges
• Occasional travel may be required to attend events and meet with partners and stakeholders
• Keeping up with industry trends and best practices in community marketing and event management may necessitate continuous learning and adaptation

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic planning, and adaptability. Candidates who thrive in dynamic environments and are eager to take on new challenges will find this role particularly appealing.

📈 Similar Roles Comparison

• Vuori's V1 Community Marketing Manager role differs from similar roles in other organizations in its focus on a specific community program and its integration with retail marketing and brand storytelling
• This role requires a unique blend of brand marketing, community engagement, and event management skills, making it an attractive opportunity for candidates interested in the activewear market and retail apparel industry
• Career paths for this role may include progression to senior or director-level positions within the community marketing function or expansion into other marketing or retail leadership roles within the organization

ASSUMPTION: Vuori's V1 Community Marketing Manager role offers a unique blend of responsibilities and growth opportunities. Candidates with strong leadership skills and a passion for community engagement will find this role particularly appealing.

📝 Sample Projects

• Developing and executing a strategic plan for the annual renewal of the V1 Community program, including communication strategies, benefit enhancements, and member engagement initiatives
• Managing the V1 Leader program, including growth strategy, contract negotiations, product seeding, performance tracking, and deliverable management
• Overseeing the planning and execution of V1 Community and V1 Leader events, ensuring alignment with brand priorities and marketing moments, and driving attendance and engagement

ASSUMPTION: These sample projects demonstrate the strategic planning, leadership, and event management skills required for success in the V1 Community Marketing Manager role. Candidates with experience in these areas will find these projects particularly relevant.

❓ Key Questions to Ask During Interview

• How does the V1 Community program align with Vuori's overall brand strategy and retail marketing objectives?
• What are the key priorities for the V1 Community program in the first 90 days, and how can I contribute to their successful execution?
• How does Vuori measure the success of the V1 Community program, and what key performance indicators (KPIs) are most important to track?
• What opportunities exist for growth and innovation within the V1 Community program, and how can I contribute to driving its continued success?
• How does Vuori support the professional development and growth of its community marketing team members?

ASSUMPTION: Asking these questions demonstrates your interest in the role, understanding of the brand, and commitment to driving the success of the V1 Community program. They also provide valuable insights into the company's priorities, goals, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your leadership, strategic planning, and community engagement expertise
• Prepare for behavioral and situational interview questions that focus on your problem-solving and analytical skills, as well as your passion for community engagement and fitness culture
• Be ready to discuss your understanding of Vuori's brand, mission, and values, and how you align with the company's culture and work style
• Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.