📌 Core Information
🔹 Job Title: Marketing Program Specialist (Omni-Channel)
🔹 Company: Abbott
🔹 Location: Tokyo, Tōkyō, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing Support
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing Japanese 'gakkai' programs to deliver marketing messages through the MD-to-MD channel
- Coordinating with Abbott colleagues across APAC markets to implement programs for Drs visiting Japan and webinars/proctorship opportunities for Japanese physicians
- Supporting digital messaging initiatives and managing promotional assets to ensure adherence to corporate branding guidelines
- Setting goals and assessing the effectiveness of each event based on Key Performance Indicators (KPI)
ASSUMPTION: This role requires strong event planning and coordination skills, as well as the ability to work effectively with cross-functional teams and international colleagues.
📋 Key Responsibilities
✅ Plan and execute Japanese 'gakkai' programs such as seminars, live demonstrations, and hands-on training sessions, aligning with marketing and sales strategy
✅ Cooperate and coordinate with Abbott colleagues across APAC markets to implement programs for Drs visiting Japan and webinars/proctorship opportunities for Japanese physicians
✅ Support digital messaging initiatives and campaigns in coordination with physical programs
✅ Support Product Managers with the development and management of promotional assets to ensure adherence to corporate branding guidelines and industry regulations
✅ Set goals and assess the effectiveness of each event based on Key Performance Indicators (KPI)
ASSUMPTION: This role involves a mix of event planning, coordination, and digital marketing tasks, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Associates Degree (± 13 years)
Experience: Minimum 3-5 years
Required Skills:
- Native-level Japanese communication and Business-level English communication (writing & speaking)
- Experience in Marketing or Sales of Medical devices or pharmaceuticals
- Experience in coordinating programs, especially large, on-site programs
- Familiarity with digital channels and marketing concepts
Preferred Skills:
- Experience in coordinating programs with international colleagues
- Fluency in additional languages
ASSUMPTION: This role requires strong communication skills in both Japanese and English, as well as relevant experience in marketing or sales within the medical devices or pharmaceuticals sector.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Program Specialist role in Tokyo, Japan, with 3-5 years of experience is approximately ¥5,000,000 - ¥7,000,000 per year (based on Glassdoor and Payscale data).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
- Generous time-off policies, including vacation, sick leave, and holidays
Working Hours: Standard work hours are typically 9:00 AM to 5:30 PM, Monday through Friday, with flexibility for event scheduling.
ASSUMPTION: While Abbott does not provide salary information for this role, the estimated salary range is based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on medical devices, diagnostics, nutrition, and branded generic pharmaceuticals. The company is a global leader in healthcare, serving people in over 160 countries.
Company Size: Abbott is a large company with over 10,000 employees in Japan alone and more than 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott is committed to improving lives through its innovative products and services, as well as its dedication to social responsibility and sustainability
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's size and global presence offer applicants the opportunity to work on diverse projects and collaborate with colleagues from around the world.
📊 Role Analysis
Career Level: This role is suitable for candidates with 3-5 years of experience in marketing or sales, seeking to advance their careers in the healthcare industry.
Reporting Structure: The Marketing Program Specialist will report directly to the Marketing Manager and collaborate with colleagues across APAC markets and other departments within Abbott.
Work Arrangement: This is an on-site position based in Tokyo, with the possibility of occasional travel for events and meetings.
Growth Opportunities:
- Advancement to a senior marketing role within Abbott
- Expansion into other areas of Abbott's business, such as medical devices or diagnostics
- International assignments or relocation opportunities within Abbott's global network
ASSUMPTION: Abbott's large size and global presence provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abbott's Tokyo office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): Mita South Tower, 4-1-1 Mita, Minato-ku, Tokyo 108-0073, Japan
Geographic Context:
- Tokyo is a bustling metropolis with a rich cultural heritage and numerous attractions
- The office is located in the Minato ward, near the scenic Shiba Park and the historic Zoshigaya Cemetery
- Tokyo offers a high quality of life, with excellent public transportation, dining, and entertainment options
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:30 PM, with flexibility for event scheduling.
ASSUMPTION: Abbott's Tokyo office provides a professional and collaborative work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Communication skills in Japanese and English
- Event planning and coordination experience
- Understanding of marketing concepts and digital channels
- Ability to work effectively with cross-functional teams and international colleagues
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful events you've coordinated and how you measured their effectiveness
- Demonstrate your understanding of Abbott's business and the medical devices industry
ATS Keywords: Marketing, Sales, Event Coordination, Digital Marketing, Medical Devices, Pharmaceuticals, Communication, Branding, KPI Assessment, Training, Webinars, Proctorship, Promotional Assets, Collaboration, Observerships, Hands-on Training
ASSUMPTION: Abbott's interview process is designed to assess candidates' communication skills, event planning experience, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Event planning and management tools (e.g., Cvent, Eventbrite)
- Digital marketing platforms (e.g., Google Analytics, social media management tools)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as Abbott may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Performance
- Integrity
- Courage
- Collaboration
- Empowerment
Work Style:
- Collaborative and inclusive team environment
- Focus on results and continuous improvement
- Encouragement of innovation and creative problem-solving
- Support for work-life balance and employee well-being
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with international colleagues and adapting to different cultural norms?
- Do you have a proven track record of successfully planning and executing events, with a focus on results and continuous improvement?
ASSUMPTION: Abbott values candidates who are strong communicators, team players, and results-driven individuals with a passion for improving lives through innovative healthcare solutions.
⚠️ Potential Challenges
- Managing multiple events and deadlines simultaneously
- Adapting to the needs and preferences of diverse audiences, including international colleagues
- Navigating Abbott's large organizational structure and building effective relationships with colleagues across departments and regions
- Occasional travel for events and meetings, which may disrupt personal schedules
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to effective communication and collaboration.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less responsibility for event planning and coordination
- Event Manager: Specializes in event planning and execution but may have less involvement in digital marketing and cross-functional collaboration
- Marketing Manager: Oversees marketing strategy and team members, with less focus on day-to-day event planning and coordination
ASSUMPTION: This role offers a unique blend of event planning, digital marketing, and cross-functional collaboration, making it distinct from similar roles within Abbott and the broader job market.
📝 Sample Projects
- Planning and executing a large-scale medical conference for Japanese physicians, with international speakers and attendees
- Coordinating a webinar series featuring Abbott experts and industry thought leaders, with a focus on digital marketing and engagement
- Developing and managing promotional assets for a new medical device launch, ensuring compliance with corporate branding guidelines and industry regulations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing Program Specialist in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Abbott's overall marketing strategy, and how will my work contribute to the company's success?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Abbott support work-life balance for its employees, particularly those in marketing roles with event responsibilities?
- What are the most important priorities for this role in the first 90 days, and how will my performance be measured?
- How does Abbott foster a culture of innovation and continuous improvement, and how can I contribute to this culture as a Marketing Program Specialist?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into Abbott's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful events you've coordinated and how you measured their effectiveness
- Demonstrate your understanding of Abbott's business and the medical devices industry
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
