＜VAS事業部＞Marketing Program Specialist (Omni-Channel)

📌 Core Information

🔹 Job Title: Marketing Program Specialist (Omni-Channel)

🔹 Company: Abbott Laboratories

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing Japanese 'gakkai' programs
• Coordinating with APAC colleagues for international programs
• Supporting digital messaging initiatives and campaigns
• Managing promotional assets and assessing event effectiveness

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work effectively with both local and international teams.

📋 Key Responsibilities

✅ Plan and execute Japanese 'gakkai' programs in alignment with marketing and sales strategy

✅ Cooperate and coordinate with APAC colleagues for international programs

✅ Support digital messaging initiatives and campaigns

✅ Support product managers with development and management of promotional assets

✅ Set goals and assess effectiveness of events based on KPIs

ASSUMPTION: The role may require occasional weekend work or evening events, depending on the program schedule.

🎯 Required Qualifications

Education: Associates Degree (± 13 years)

Experience: Minimum 3-5 years

Required Skills:

• Native-level Japanese communication
• Business-level English communication
• Event coordination and planning
• Digital marketing familiarity

Preferred Skills:

• Experience in marketing or sales of medical devices or pharmaceuticals
• Experience in coordinating large on-site programs
• Familiarity with digital channels and marketing concepts

ASSUMPTION: Candidates with experience in the medical industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Marketing Program Specialist in Tokyo, Japan, with 3-5 years of experience range from ¥5,000,000 to ¥7,000,000 per year (approximately $40,000 to $56,000 USD).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Abbott products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for event schedules.

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories is a global healthcare leader, operating in the competitive medical devices and pharmaceuticals industry.

Company Size: With over 100,000 employees worldwide, Abbott offers a large and diverse work environment.

Founded: Abbott was founded in 1888 and has since grown into a multinational corporation with a rich history in healthcare innovation.

Company Description:

• Abbott is dedicated to helping people live more fully at all stages of life through its broad portfolio of life-changing technologies in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.
• The company serves people in more than 160 countries, with a strong presence in Japan.
• Abbott is committed to diversity, inclusion, and equal opportunity in its workforce.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's extensive global presence and diverse product portfolio offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing or a related field.

Reporting Structure: The Marketing Program Specialist will report directly to the Marketing Manager for VAS Business Unit.

Work Arrangement: This is an on-site position, with occasional remote work possible for international collaborations.

Growth Opportunities:

• Potential advancement to a senior marketing role within the VAS business unit or other Abbott divisions.
• Expanding responsibilities and taking on more complex projects as experience and skills develop.
• Cross-functional collaboration and learning opportunities across Abbott's diverse product portfolio.

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the organization, taking advantage of Abbott's numerous training and development opportunities.

🌍 Location & Work Environment

Office Type: Abbott's Tokyo office is a modern, collaborative workspace with an open floor plan and shared amenities.

Office Location(s): Abbott's Tokyo office is located in the Minato-ku district, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant culture, rich history, and numerous entertainment and dining options.
• The Minato-ku district is a central business hub with many multinational corporations and high-end shopping and dining destinations.
• Tokyo offers a mix of traditional and modern living, with numerous parks, museums, and cultural attractions.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for event schedules and international collaborations.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Communication skills in Japanese and English
• Event planning and coordination experience
• Digital marketing knowledge and skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume to highlight relevant experience and skills, using keywords from the job description.
• Prepare a cover letter that demonstrates your enthusiasm for the role and Abbott's mission.
• Be ready to discuss specific examples of your event planning and coordination experience, as well as your digital marketing knowledge and skills.
• Research Abbott's products and services, and be prepared to discuss how your background and skills would contribute to the company's success.

ATS Keywords: Marketing Program Specialist, Omni-Channel, Event Coordination, Digital Messaging, Promotional Assets, KPI Assessment, Japanese Communication, English Communication

ASSUMPTION: Abbott's application process may vary depending on the specific role and location, so it's essential to monitor the company's career website for updates and follow any instructions provided in the job posting.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning and management software (e.g., Cvent, Eventbrite)
• Digital marketing tools (e.g., Google Analytics, social media platforms)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not always required. Abbott may provide training and support to help new hires develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Quality and Safety
• Innovation
• Performance
• Integrity
• Collaboration

Work Style:

• Results-driven and focused on delivering high-quality outcomes
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and responsive to changing priorities and deadlines
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you share Abbott's commitment to quality, safety, and innovation?
• Are you comfortable working in a collaborative, team-oriented environment?
• Can you adapt to changing priorities and deadlines, and thrive in a fast-paced work environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Candidates who align with Abbott's values and work style are more likely to succeed in the organization and enjoy a fulfilling career.

⚠️ Potential Challenges

• Occasional weekend or evening work may be required for event planning and coordination.
• International collaborations may necessitate working with colleagues in different time zones and adapting to cultural differences.
• The role may require occasional travel for events and meetings.
• Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and deadlines.

ASSUMPTION: Successful candidates will be able to balance the demands of the role with their personal and professional commitments, and effectively manage their time and priorities.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Event Coordinator position, but with a focus on the medical devices industry and Abbott's specific product portfolio.
• Compared to other marketing roles, this position places a greater emphasis on event planning and coordination, as well as digital marketing and promotional asset management.
• Career progression may involve moving into a senior marketing role within the VAS business unit or other Abbott divisions, or specializing in a specific aspect of marketing or product management.

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and compensation packages to ensure they are a good fit for their career goals and expectations.

📝 Sample Projects

• Planning and executing a large-scale medical conference or symposium, including logistics, speaker management, and promotional materials.
• Developing and implementing a digital marketing campaign to promote a new medical device or product launch.
• Managing the development and distribution of promotional assets, such as brochures, flyers, and digital advertisements, ensuring adherence to corporate branding guidelines and industry regulations.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, and may not be exhaustive or representative of every project a Marketing Program Specialist might undertake.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the VAS business unit, and how can this role contribute to addressing them?
• How does this role collaborate with other departments and teams within Abbott, both in Japan and internationally?
• What opportunities are there for professional development and growth within the VAS business unit or other Abbott divisions?
• How does Abbott support work-life balance for its employees, particularly in roles with occasional weekend or evening work requirements?
• What is the company's approach to diversity, inclusion, and equal opportunity, and how does this role contribute to those initiatives?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, and to assess whether the position aligns with their career goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting link
• Tailor your resume to highlight relevant experience and skills, using keywords from the job description.
• Prepare a cover letter that demonstrates your enthusiasm for the role and Abbott's mission.
• Be ready to discuss specific examples of your event planning and coordination experience, as well as your digital marketing knowledge and skills.
• Follow up with the hiring manager one week after your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.