Vascular Marketing Associate

📌 Core Information

🔹 Job Title: Vascular Marketing Associate

🔹 Company: Penumbra

🔹 Location: Alameda, CA

🔹 Job Type: On-site

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing efforts for Penumbra's products
• Providing product and market insights to inform campaigns
• Analyzing customer behavior data to drive marketing strategies
• Collaborating with cross-functional teams to create marketing materials
• Performing market research and competitive analysis

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.

📋 Key Responsibilities

✅ Assist product marketing teams with creating new marketing literature and sales support tools and videos

✅ Work closely with product marketing teams to identify opportunities for new customer acquisition and existing customer growth and retention

✅ Identify, analyze, and interpret trends and patterns in customer behavior data sets

✅ Communicate customer/product insights, segmentation, and other learnings to stakeholders

✅ Develop and share key strategic insights through data analysis and visualization

✅ Conduct competitive research and analyze benchmarking data

✅ Perform market research focused on identifying new markets and prioritizing market launch cadence

✅ Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings

✅ Adhere to the Company’s Quality Management System (QMS) and relevant security, privacy, and compliance principles

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as collaboration with various teams to create and refine marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 1+ year of relevant experience

Required Skills:

• Proficient in MS Excel and Analytics software (Tableau, Salesforce, etc.)
• Strong oral, written, and interpersonal communication skills
• Excellent organizational, time management, and prioritization skills
• Ability to coordinate remotely via audio/video conferencing
• Ability to interact with team members and customers in a professional manner
• Ability to set and maintain project delivery timelines with regular updates to key stakeholders

Preferred Skills:

• MBA
• Analytical abilities

ASSUMPTION: While an MBA is preferred, a strong combination of education and relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year

Benefits:

• Competitive compensation package
• Benefits program
• Equity program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate role in the medical equipment manufacturing sector in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing. Penumbra focuses on innovative therapies and has a broad portfolio addressing challenging medical conditions.

Company Size: 1,001-5,000 employees. This size allows for diverse opportunities and a well-established infrastructure.

Founded: 2004. Penumbra has been growing and expanding its offerings since its founding.

Company Description:

• Headquartered in Alameda, California
• Sells products to hospitals and healthcare providers through direct sales and distributors
• Focused on transforming the treatment of devastating conditions

Company Specialties:

• Innovative therapies
• Medical equipment manufacturing
• Global healthcare

Company Website: http://www.penumbrainc.com

ASSUMPTION: Penumbra's focus on innovation and growth provides opportunities for career development and learning.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement.

Reporting Structure: This role reports to the Product Marketing Manager and works closely with cross-functional teams.

Work Arrangement: On-site, with potential business travel up to 50%+ (U.S. and international), including weekends.

Growth Opportunities:

• Advancement within the marketing department
• Expansion into other areas of the business, such as sales or product management
• International assignments, as Penumbra has a global presence

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a general office environment.

Office Location(s): One Penumbra Place, Alameda, CA 94502, US

Geographic Context:

• Alameda is located in the San Francisco Bay Area, offering a mix of urban and suburban living
• The area is known for its diverse culture, vibrant arts scene, and numerous outdoor activities
• Alameda is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, with potential for overtime and weekend work due to business travel requirements.

ASSUMPTION: The San Francisco Bay Area offers a high cost of living, but also provides ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with a senior leader or executive

Key Assessment Areas:

• Analytical skills
• Communication skills
• Cultural fit
• Problem-solving abilities

Application Tips:

• Highlight relevant experience and skills in your resume, emphasizing data analysis and marketing efforts
• Tailor your cover letter to demonstrate your understanding of Penumbra's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your analytical, communication, and teamwork skills

ATS Keywords: Data analysis, market research, customer insights, marketing campaigns, product marketing, competitive analysis, project management, team collaboration, quality management system

ASSUMPTION: The interview process at Penumbra is designed to assess your skills and cultural fit, with a focus on your ability to contribute to the company's mission and growth.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Analytics software (Tableau, Salesforce)
• Project management tools (Asana, Trello, Jira)
• Video conferencing tools (Zoom, Google Meet)

ASSUMPTION: Familiarity with these tools and technologies is expected, and proficiency will be assessed during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Patient-centered
• Quality
• Integrity
• Collaboration

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and new technologies?
• Can you provide an example of a time when you had to analyze complex data to inform a decision or strategy?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Penumbra values employees who are innovative, patient-centered, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a high volume of data and information
• Balancing multiple projects and deadlines
• Adapting to a fast-paced and dynamic work environment
• Occasional business travel, including weekends

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and interpretation
• Penumbra's focus on innovative therapies sets it apart from other medical equipment manufacturers
• This role offers opportunities for growth and advancement within a dynamic and expanding organization

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on data analysis and Penumbra's unique mission make it a distinct opportunity.

📝 Sample Projects

• Analyzing customer behavior data to inform marketing strategies for a new product launch
• Conducting competitive research and benchmarking to identify opportunities for differentiation
• Developing and presenting a strategic plan for customer acquisition and retention in a new market

ASSUMPTION: These projects demonstrate the role's focus on data analysis, market research, and strategic planning.

❓ Key Questions to Ask During Interview

• How does this role contribute to Penumbra's mission and growth?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Penumbra support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement?
• How does Penumbra foster a culture of innovation and continuous learning?

ASSUMPTION: These questions demonstrate your interest in the role and your commitment to contributing to Penumbra's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, emphasizing data analysis and marketing efforts
• Write a cover letter that demonstrates your understanding of Penumbra's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your analytical, communication, and teamwork skills
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.