📌 Core Information
🔹 Job Title: Vertical Content Producer
🔹 Company: carsales
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office, Hybrid, or Anywhere)
🚀 Job Overview
Key aspects of this role include:
- Producing innovative, platform-specific content across multiple verticals
- Driving audience engagement through creative formats tailored to each platform
- Leading content development for YouTube, TikTok, and Instagram
- Designing end-to-end content production workflows
- Collaborating with cross-functional teams and responding to audience needs
ASSUMPTION: This role requires a strong understanding of social media platforms and their unique requirements. Candidates should be comfortable working in a dynamic environment and collaborating with various teams.
📋 Key Responsibilities
✅ Lead the development of original content specifically designed for YouTube, TikTok, and Instagram, implementing new approaches that respond to platform trends
✅ Build and grow our digital presence by creating platform-specific content series that connect with targeted audiences
✅ Collaborate with the Audience Development Strategist to understand performance data and together shape content strategy
✅ Design end-to-end content production workflows, from conceptualisation to publication, ensuring trust in our brand voice across platforms
✅ Initiate experiments with emerging formats and inclusive content approaches that support our audience growth objectives
✅ Present and deliver engaging on-camera content for short-form video
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring candidates to balance innovation with data-driven decision making.
🎯 Required Qualifications
Education: A bachelor's degree in a relevant field (e.g., Communications, Media Studies, Journalism, or a related discipline) is preferred but not required. Equivalent experience will be considered.
Experience: 2-5 years of experience in content production, social media, or a related field.
Required Skills:
- Expertise in creating engaging content across multiple social platforms
- Understanding of what makes content perform well on YouTube, TikTok, and Instagram
- Ability to collaborate with cross-functional teams while responding to audience needs and platform-specific requirements
- Creative skills to design and implement innovative content formats that connect with targeted digital audiences
- Experience in producing video content, from scriptwriting to storyboarding, with a commitment to quality and brand consistency
- Analytical mindset to understand performance metrics and adapt content strategies accordingly, supporting data-driven decision making
Preferred Skills:
- Experience with emerging social media platforms
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and an understanding of platform-specific trends and best practices.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level content producer role in Melbourne, the estimated salary range is AU$70,000 - AU$90,000 per year. Final compensation will be determined based on experience and qualifications.
Benefits:
- Paid Parental Leave (24 weeks for primary caregivers, 4 weeks for secondary caregivers)
- Gender Transition Leave (6 weeks)
- Flexible Working Options
- Diversity and Inclusion Support
Working Hours: Full-time position with flexible working arrangements. The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: carsales operates in the technology, information, and internet sector, focusing on digital marketplaces, data, insights, product design, and media.
Company Size: carsales has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: carsales was founded in 1997 and has since grown into a global leader in digital marketplaces across Oceania, Asia, and The Americas.
Company Description:
- carsales aims to make buying and selling a great experience by evolving with the new economy to help people choose how they move today and tomorrow.
- The company offers close to 800 team members across Australia and New Zealand, providing a diverse and inclusive workplace.
- carsales is part of CAR Group, an ASX 50 business and a global leader in digital marketplaces.
Company Specialties:
- Technology
- Digital marketplaces
- Data
- Insights
- Product design
- Software development
- Machine learning
- Artificial intelligence
- Media
Company Website: www.carsales.com.au
ASSUMPTION: carsales offers a unique combination of being a big tech company with the benefits of a small organization, providing opportunities for growth and autonomy.
📊 Role Analysis
Career Level: This role is at the mid-level of the content production career path, with opportunities for growth and progression within the company.
Reporting Structure: The Vertical Content Producer will report directly to the Content Manager and collaborate with cross-functional teams, including the Audience Development Strategist and other content creators.
Work Arrangement: The role offers flexible working arrangements, including Office, Hybrid, or Anywhere options, allowing employees to choose the working location that best suits their lifestyle.
Growth Opportunities:
- Progression to a senior content production role or a management position within the content team
- Expansion into other areas of the business, such as data analysis, audience development, or product design
- Opportunities to work on international projects and gain global experience
ASSUMPTION: carsales' global presence and diverse range of specialties provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: carsales offers a hybrid work environment, with offices located in Melbourne, Sydney, Brisbane, Perth, Adelaide, and Auckland.
Office Location(s): Melbourne, Sydney, Brisbane, Perth, Adelaide, Auckland
Geographic Context:
- Melbourne is the capital city of the state of Victoria and is known for its vibrant culture, arts, and sports scenes.
- The city offers a high standard of living, with a range of housing options, excellent education, and healthcare facilities.
- Melbourne has a temperate oceanic climate, with mild winters and warm summers, making it an attractive place to live and work.
Work Schedule: The role follows a standard full-time work schedule, with flexible working arrangements available.
ASSUMPTION: The hybrid work environment at carsales allows employees to balance their work and personal lives, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the content team
- Final interview with the content manager or another senior team member
Key Assessment Areas:
- Candidates' understanding of platform-specific content trends and best practices
- Portfolio presentation and discussion
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your content creation skills and platform-specific examples
- Research carsales' company culture and values to demonstrate your cultural fit
ATS Keywords: Content Production, Social Media, Video Production, Scriptwriting, Storyboarding, Audience Engagement, Data Analysis, Creative Thinking, Collaboration, Brand Consistency, Performance Metrics, Content Strategy, Innovative Formats, Inclusive Content, Platform Trends
ASSUMPTION: The interview process at carsales is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Social media platforms: YouTube, TikTok, Instagram
- Video production software: Adobe Premiere Pro, Final Cut Pro, iMovie, or similar
- Content creation tools: Canva, Adobe Creative Suite, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The required tools and technologies for this role are standard in the content production industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Change the game
- Own it
- Step in
- Be curious
- Don't take ourselves too seriously
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of creating engaging content across multiple social media platforms?
- Are you comfortable working in a dynamic environment and collaborating with cross-functional teams?
- Do you have a strong analytical mindset and the ability to adapt content strategies based on performance metrics?
ASSUMPTION: carsales values candidates who align with their company values and can demonstrate a strong cultural fit within the organization.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and best practices
- Balancing creative innovation with data-driven decision making
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Compared to other content production roles, this position offers a unique focus on platform-specific content creation and a strong emphasis on data-driven decision making
- Industry-specific context: The role requires a deep understanding of social media trends and best practices within the technology, information, and internet sector
- Career path comparison: This role provides a clear path for progression to senior content production or management positions within the company
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, making it an attractive opportunity for candidates with a strong background in content production and a passion for data-driven decision making.
📝 Sample Projects
- Developing a series of short-form videos for Instagram, showcasing the unique features and benefits of carsales' digital marketplaces
- Creating a YouTube channel dedicated to car maintenance and repair tips, featuring engaging and informative content tailored to the platform's audience
- Designing and implementing a TikTok campaign to raise awareness of carsales' commitment to sustainability and eco-friendly practices within the automotive industry
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available within this role and the importance of platform-specific tailoring and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for each of the targeted social media platforms, and how this role will contribute to its evolution?
- How does the content team collaborate with other departments, such as marketing, advertising, and product design, to ensure brand consistency and alignment across all platforms?
- What opportunities are there for professional development and growth within the content team and the wider organization?
- How does carsales support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
- Can you provide an example of a successful content campaign that the company has implemented, and what key factors contributed to its success?
ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your content creation skills and platform-specific examples
- Research carsales' company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
