📌 Core Information
🔹 Job Title: Vertical Marketing Associate
🔹 Company: Podium
🔹 Location: Lehi, Utah, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of vertical marketing strategies and campaigns
- Collaborating with cross-functional teams to drive business growth
- Conducting industry research and gathering customer insights
- Analyzing key performance metrics to optimize strategies and improve ROI
ASSUMPTION: This role requires a proactive, detail-oriented marketing professional with a strong customer-centric mindset and excellent communication skills.
📋 Key Responsibilities
✅ Assist in creating and executing vertical-specific marketing collateral, event playbooks, webinars, and other campaign materials
✅ Research and identify marketing campaign opportunities within core verticals
✅ Support the execution of marketing strategies across various channels
✅ Analyze key performance metrics using tools like Excel, Sigma, Salesforce, and Google Sheets
✅ Execute Vertical Marketing Lead’s event plan
✅ Collaborate with Vertical Marketing Lead, GTM Partnerships, Sales, and other Marketing teams
✅ Conduct industry research and gather customer insights
✅ Participate in strategy, sales, and partnerships meetings
✅ Coordinate cross-functional initiatives to align vertical marketing efforts across the organization
✅ Perform additional projects and initiatives as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive vertical marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, communications, or a related field
Experience: 1-3 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment
Required Skills:
- Strong understanding of digital marketing channels, content strategy, and campaign execution
- Proficiency in Google Workspace and familiarity with Sigma, Salesforce, Marketo, Canva, and evolving AI tools
- Customer-centric mindset with the ability to empathize with customers and address their needs effectively
- Excellent and proactive communicator
- Exceptional bias to action with the ability to work independently and drive impact
- Strong collaboration skills and the ability to work cross-functionally with different teams
Preferred Skills:
- Familiarity with the local business industry
- Experience with AI-powered tools
ASSUMPTION: Candidates with relevant experience in B2B SaaS marketing and a strong customer focus will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Open and transparent culture
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- Onsite gym with local professional coaches and classes offered
- Onsite child care center, subsidized for employees
- Additional benefits for fully remote employees
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a marketing associate role in the B2B SaaS sector in the Lehi, Utah area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered lead conversion and communication platforms for local businesses
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Podium is an all-in-one AI-powered lead conversion and communication platform for local businesses
- The company focuses on helping local businesses win by providing them with everything they need to get more reviews, collect payments, send text marketing campaigns, and centralize their communications
- Podium has been recognized across the industry for its innovative approach to helping local businesses thrive
Company Specialties:
- Online Reviews
- Reputation Management
- Review Analytics
- Customer Reviews
- Small Business Reviews
- Customer Interactions
- Customer Engagement
- Local Business
- Collect Payments
- Text Marketing
- SMS Marketing
Company Website: https://www.podium.com
ASSUMPTION: Podium's focus on local businesses and AI-powered tools sets it apart in the software development industry.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Vertical Marketing Lead and works closely with cross-functional teams, including Sales, Product, Partnerships, and Marketing
Work Arrangement: On-site, 5 days per week at the Lehi, Utah headquarters
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expanding responsibilities and taking on more leadership roles as the company grows
- Learning and developing new skills through cross-functional collaboration and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 1650 W Digital Dr, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong tech industry, with many startups and established companies calling it home
- Lehi offers a variety of housing options, dining, and entertainment options, with easy access to outdoor recreation
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The Lehi, Utah office provides a collaborative and innovative work environment, with easy access to amenities and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Vertical Marketing Lead or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing skills and experience
- Customer-centric mindset and empathy
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Podium's operating principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Podium's products and target market in your application materials
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Podium's company culture and operating principles to show your fit with the organization
ATS Keywords: Vertical Marketing, Demand Generation, Lead Generation, Digital Marketing, Customer-Centric, Collaboration, Cross-Functional, AI, B2B SaaS
ASSUMPTION: Podium's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Sigma
- Salesforce
- Marketo
- Canva
- Evolving AI tools (specific tools may vary)
ASSUMPTION: Podium uses a variety of tools and technologies to support its marketing efforts, with a focus on leveraging AI-powered tools to drive results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Proactive and action-oriented
- Collaborative and team-focused
- Transparent and open communication
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and achieving goals
- Open to feedback and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and the ability to empathize with customers?
- Are you proactive, action-oriented, and able to work independently to drive impact?
- Do you thrive in a collaborative, team-focused work environment?
- Are you open to feedback and continuous learning and improvement?
ASSUMPTION: Podium's culture is focused on customer-centricity, proactivity, collaboration, and continuous learning, with a strong emphasis on driving results and achieving goals.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Analyzing key performance metrics and optimizing strategies may require strong data analysis skills
- Working on-site at the Lehi, Utah headquarters may require commuting or relocation for some candidates
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position focuses more on vertical-specific marketing strategies and campaigns
- In the B2B SaaS industry, this role is unique in its focus on local businesses and AI-powered tools
- Career-wise, this role offers opportunities for growth and development within a dynamic and innovative company
ASSUMPTION: This role is unique in its focus on vertical-specific marketing strategies and campaigns within the B2B SaaS industry, with opportunities for growth and development within a dynamic and innovative company.
📝 Sample Projects
- Developing and executing a marketing campaign for a specific vertical, such as healthcare or retail
- Conducting industry research and gathering customer insights to inform marketing strategies and messaging
- Analyzing key performance metrics and optimizing strategies to improve ROI for vertical marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Vertical Marketing Associate role, focusing on driving results and achieving goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the vertical marketing department?
- How does this role contribute to Podium's overall mission and goals?
- What opportunities are there for growth and development within this role and the company?
- How does Podium support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of Podium's products and target market
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Podium's company culture and operating principles to show your fit with the organization
- Follow up with the hiring manager or recruiter within one week of submitting your application, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
