Vertical Marketing Leader

📌 Core Information

🔹 Job Title: Vertical Marketing Leader - Americas

🔹 Company: First Advantage

🔹 Location: U.S. Remote

🔹 Job Type: Full-Time, Exempt

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (U.S.)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning vertical marketing strategy to drive pipeline growth
• Leveraging AI to scale and personalize marketing efforts
• Partnering cross-functionally with sales, customer success, and product teams
• Measuring and optimizing campaign performance
• Collaborating with a driven, supportive, and customer-obsessed team

ASSUMPTION: This role requires a strategic thinker with a strong understanding of B2B marketing, AI-powered tools, and the ability to work effectively in a matrixed environment.

📋 Key Responsibilities

✅ Develop and own vertical marketing strategy that aligns with business priorities and drives pipeline growth

✅ Segment target audiences using data, primary, and secondary research to understand pain points and unmet needs

✅ Drive demand generation and sales alignment by building and localizing integrated marketing programs

✅ Leverage AI to optimize audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation

✅ Activate campaigns across the funnel, translating corporate campaigns into vertical-specific formats

✅ Create vertical thought leadership content that positions First Advantage as a trusted expert in each industry

✅ Partner cross-functionally to ensure consistency, compliance, and effectiveness in execution

✅ Measure, learn, and optimize campaign performance across channels and programs

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries (Healthcare, Transportation, Industrials preferred)

Required Skills:

• Proven track record of supporting sales teams and influencing revenue through marketing
• Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools)
• Strong project management skills and the ability to manage multiple projects and stakeholders
• Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Fluency in Spanish or Portuguese

ASSUMPTION: Candidates should have a strong understanding of the marketing funnel, customer journey, and marketing technology stack.

💰 Compensation & Benefits

Salary Range: $78,000 - $115,000 base annually

Benefits:

• Medical, Vision, Dental, and supplementary benefit plans
• 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
• Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
• Access to tech and growth opportunities

Working Hours: Full-time, with occasional business travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing leader role with 5-10 years of experience in a similar industry.

📌 Applicant Insights

🔍 Company Context

Industry: First Advantage operates in the information services industry, providing background screening solutions to various verticals and global markets.

Company Size: First Advantage is a mid-sized company with 5,001-10,000 employees, offering a collaborative and supportive work environment.

Founded: First Advantage was founded in 1983 and has since grown into a global leader in background screening solutions.

Company Description:

• First Advantage delivers comprehensive background check solutions and insights, enabling employers and housing providers to make confident choices, reduce risk, and maintain compliance.
• The company leverages leading technology and global capabilities to complete background checks in over 200 countries and territories.
• First Advantage is committed to removing barriers and supporting community members to ensure the changing demographics of the workforce are reflected in its hiring and employment practices.

Company Specialties:

• Background Screening
• Residential Screening
• Investigative Research

Company Website: http://www.fadv.com

ASSUMPTION: First Advantage's commitment to diversity, equity, and inclusion creates an inclusive work environment that values all employees and their unique perspectives.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position.

Reporting Structure: The Vertical Marketing Leader reports directly to the Vice President of Marketing and collaborates closely with sales, customer success, and product teams.

Work Arrangement: This role is remote, with occasional business travel required for meetings and events.

Growth Opportunities:

• Proven success in this role may lead to increased responsibilities, such as managing a team or taking on additional verticals.
• First Advantage offers access to tech and growth opportunities, enabling employees to develop new skills and advance their careers.

ASSUMPTION: The success of the Vertical Marketing Leader will be measured by their ability to drive pipeline growth, improve campaign performance, and build strong relationships with internal stakeholders.

🌍 Location & Work Environment

Office Type: Remote (U.S.)

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of industries and markets for the Vertical Marketing Leader to target.
• The remote work arrangement allows for flexibility and a better work-life balance.
• First Advantage's commitment to diversity, equity, and inclusion creates an inclusive work environment that values all employees and their unique perspectives.

Work Schedule: Full-time, with occasional business travel required for meetings and events

ASSUMPTION: The remote work arrangement may require some flexibility to accommodate different time zones and collaborate with global teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the marketing team
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• AI and marketing technology proficiency
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with First Advantage's values

Application Tips:

• Highlight relevant marketing experience, particularly in regulated industries
• Demonstrate a strong understanding of AI-powered marketing tools and their application in B2B marketing
• Tailor your resume and cover letter to emphasize your fit for the role and First Advantage's mission
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and cross-functional collaboration skills

ATS Keywords: B2B Marketing, Demand Generation, AI-Powered Marketing, Campaign Management, Audience Segmentation, Content Development, Cross-Functional Collaboration, Performance Measurement, Project Management, Communication Skills, Strategic Thinking, Innovation, Experimentation, Continuous Improvement

ASSUMPTION: First Advantage's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM and marketing analytics tools (e.g., Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The Vertical Marketing Leader should be comfortable learning and leveraging new tools and technologies as needed to optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first in everything we do
• Integrity: We act with honesty and transparency in all our interactions
• Inclusive: We foster an environment where everyone feels valued and respected
• Collaborative: We work together to achieve our goals
• Innovative: We embrace change and continuously improve

Work Style:

• First Advantage offers a flexible, remote work arrangement that values work-life balance
• The company fosters a collaborative and supportive work environment that encourages open communication and teamwork
• The Vertical Marketing Leader should be comfortable working independently and managing multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a fast-paced, matrixed environment with shifting priorities?
• Are you comfortable leveraging AI and marketing technology to optimize campaigns and drive results?
• Do you have strong project management skills and the ability to manage multiple projects and stakeholders simultaneously?
• Are you a strategic thinker with a strong understanding of B2B marketing and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: The success of the Vertical Marketing Leader will be measured by their ability to drive pipeline growth, improve campaign performance, and build strong relationships with internal stakeholders.

⚠️ Potential Challenges

• The role may require occasional business travel, which could disrupt work-life balance
• The fast-paced, matrixed environment may present challenges for candidates who prefer a more structured work environment
• The role may require candidates to manage multiple projects and stakeholders simultaneously, which could lead to stress or burnout if not managed effectively
• The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with remote work

ASSUMPTION: First Advantage offers a supportive work environment that prioritizes employee well-being and provides resources to help employees manage stress and maintain work-life balance.

📈 Similar Roles Comparison

• This role is similar to a Vertical Marketing Manager or Industry Marketing Manager, but with a greater emphasis on AI-powered marketing and cross-functional collaboration
• First Advantage's commitment to diversity, equity, and inclusion creates an inclusive work environment that values all employees and their unique perspectives
• This role offers the opportunity to work with a global team and impact multiple industries, providing a unique growth experience

ASSUMPTION: The success of the Vertical Marketing Leader will be measured by their ability to drive pipeline growth, improve campaign performance, and build strong relationships with internal stakeholders.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for the Healthcare vertical to drive pipeline growth
• Leveraging AI to optimize audience segmentation, lead scoring, and predictive analytics for the Transportation vertical
• Activating campaigns across the funnel for the Industrials vertical, translating corporate campaigns into vertical-specific formats

ASSUMPTION: The Vertical Marketing Leader should be comfortable taking on new projects and challenges as they arise, and leveraging their marketing expertise to drive results.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team members?
• What are the key priorities for the Vertical Marketing Leader in the first 90 days?
• How does the company measure the success of its marketing campaigns, and how is this information used to optimize future efforts?
• What is the company's approach to AI and marketing technology, and how does this impact the role of the Vertical Marketing Leader?
• How does the company support work-life balance for its remote employees?

ASSUMPTION: The success of the Vertical Marketing Leader will be measured by their ability to drive pipeline growth, improve campaign performance, and build strong relationships with internal stakeholders.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and First Advantage's mission
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and cross-functional collaboration skills
• Research First Advantage's industry, competitors, and recent news to demonstrate your understanding of the company and its market position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.