Vertical Marketing Manager, APJ

📌 Core Information

🔹 Job Title: Vertical Marketing Manager, APJ

🔹 Company: Thermo Fisher Scientific

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing vertical content strategy
• Creating customer-centric content libraries
• Defining target personas and crafting role-specific messaging
• Designing and launching sales training programs
• Collaborating with cross-functional teams to deliver relevant content
• Measuring impact and driving process excellence

ASSUMPTION: This role requires a strong background in B2B marketing or product management, with a focus on content strategy and sales enablement. The ideal candidate will have experience working in a global matrixed organization and be comfortable collaborating with diverse teams.

📋 Key Responsibilities

✅ Develop Vertical Content Strategy: Lead end-to-end planning and creation of compelling vertical-specific content aligned with strategic growth priorities.

✅ Customer-Centric Libraries: Maintain a high-quality, accessible repository of content tailored to workflows, buyer journeys, and regional needs.

✅ Persona Messaging & Sales Guides: Define target personas and craft role-specific messaging and sales enablement assets.

✅ Launch Training Programs: Design and launch engaging, and scalable sales training formats to improve field enablement and cross-division pitching skills.

✅ Collaborate Across Teams: Partner closely with Country and Divisional Marketing Teams, Product Marketing, and Commercial Leaders to curate and deliver relevant content based on evolving market needs and customer workflows.

✅ Measure Impact: Track adoption, engagement, and effectiveness of content and training programs. Use data to optimize and iterate.

✅ Drive Process Excellence: Establish content calendars, version control, and feedback loops to ensure timely updates, legal compliance, and continuous improvement.

ASSUMPTION: This role requires strong project management skills and the ability to communicate complex scientific or technical concepts into clear, customer-centric content and messaging.

🎯 Required Qualifications

Education: Master’s degree in life sciences, chemistry, or related fields.

Experience: 6-8 years of experience in B2B marketing or product management, preferably in a global matrixed organization.

Required Skills:

• Ability to translate complex scientific or technical concepts into clear, customer-centric content and messaging
• Strong project management skills and experience collaborating with cross-functional and regional collaborators
• Excellent communication, critical thinking, and high attention to detail
• Self-motivated, adaptable, and effective in a dynamic, fast-paced environment

Preferred Skills:

• Experience in the biotechnology or life sciences industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in the biotechnology or life sciences industry would be beneficial for this role. Fluency in multiple languages could also be an asset, given the APJ (Asia Pacific Japan) focus of the role.

💰 Compensation & Benefits

Salary Range: INR 18-24 lakhs per annum (Estimated based on industry standards for similar roles and experience levels in Bangalore)

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Tuition assistance
• Paid time off

Working Hours: Standard (Mon-Fri, 9:00 AM to 5:30 PM IST, with a 30-minute lunch break)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Bangalore. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion. They serve customers in industries such as biotechnology research, analytical instruments, laboratory supply chain programs and eCommerce, laboratory equipment, lab services, specialty diagnostics, life sciences, pharma services, and CDMO.

Company Size: 10,001+ employees

Founded: 1956 (as a merger of several companies)

Company Description:

• Thermo Fisher Scientific is dedicated to accelerating life sciences research, solving complex analytical challenges, increasing productivity in laboratories, improving patient health through diagnostics, and developing and manufacturing life-changing therapies.
• Their global team delivers an unrivaled combination of innovative technologies, purchasing convenience, and pharmaceutical services through their industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon, and PPD.
• The company's mission is to enable their customers to make the world healthier, cleaner, and safer.

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services and CDMO

Company Website: thermofisher.com

ASSUMPTION: Thermo Fisher Scientific is a large, global company with a broad range of products and services. Their focus on serving science makes them an attractive employer for individuals interested in the life sciences, biotechnology, or related fields.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role reports directly to the Head of Vertical Marketing, APJ. It may have supervisory responsibilities for junior marketing team members or external agencies.

Work Arrangement: On-site, full-time position based in Bangalore, India

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior marketing role within the company
• Opportunities to work on high-impact projects and collaborate with diverse teams
• Chance to gain experience in a global matrixed organization and develop leadership skills

ASSUMPTION: This role offers opportunities for career growth and development within the company. The global nature of the role also provides exposure to diverse teams and markets.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 168 Third Avenue, Waltham, MA, USA (Global Headquarters); Bangalore, Karnataka, India (APJ Regional Office)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second fastest-growing major metropolis in India
• The city is known for its pleasant climate, with temperatures ranging from 15°C to 35°C throughout the year
• Bangalore is a major hub for the information technology industry in India, with a thriving startup ecosystem

Work Schedule: Standard office hours (Mon-Fri, 9:00 AM to 5:30 PM IST, with a 30-minute lunch break)

ASSUMPTION: Bangalore offers a pleasant work environment with a mix of corporate and startup culture. The city's climate and growing IT industry make it an attractive location for professionals in the tech and life sciences sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Head of Vertical Marketing, APJ
• Background check and offer extension

Key Assessment Areas:

• Content strategy and development skills
• Collaboration and communication abilities
• Project management and organizational skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience in B2B marketing or product management
• Demonstrate understanding of the biotechnology or life sciences industry
• Showcase ability to translate complex scientific or technical concepts into clear, customer-centric content
• Prepare questions about the role, team, or company to ask during the interview

ATS Keywords: Vertical Marketing, Content Strategy, Sales Enablement, B2B Marketing, Product Management, Collaboration, Customer-Centric Content, Market Needs Assessment, Training Program Design, Process Excellence

ASSUMPTION: The application process for this role is likely to be competitive, given the company's reputation and the role's requirements. Applicants should highlight their relevant experience and skills in their application materials and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The tools and technologies required for this role are typical for a marketing position in a large organization. Familiarity with these tools is expected, and proficiency in using them will be an asset during the application process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Performance
• Collaboration

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Data-informed

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of driving results through effective communication and collaboration?

ASSUMPTION: Thermo Fisher Scientific values a results-driven, collaborative, and adaptable work style. Applicants should assess their fit with these values and be prepared to discuss their alignment with them during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating effectively with diverse teams and stakeholders across different regions and time zones
• Keeping up with the latest trends and developments in the biotechnology or life sciences industry
• Adapting to changes in the company's priorities or strategies

ASSUMPTION: This role presents challenges related to managing multiple projects, collaborating with diverse teams, and keeping up with industry trends. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Compared to other vertical marketing roles, this position has a stronger focus on sales enablement and training program design
• This role requires a deeper understanding of the biotechnology or life sciences industry and its customers
• Career progression in this role may lead to senior marketing or management positions within the company

ASSUMPTION: This role differs from other vertical marketing positions in its emphasis on sales enablement and training program design. Applicants should be prepared to discuss their relevant experience and skills in these areas during the interview process.

📝 Sample Projects

• Developing a comprehensive content strategy for a new vertical market
• Creating customer-centric content libraries for multiple vertical markets
• Designing and launching a sales training program to improve field enablement and cross-division pitching skills

ASSUMPTION: These sample projects are representative of the types of initiatives the vertical marketing manager might work on. Applicants should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the current vertical content strategy and how this role will contribute to its evolution?
• How does this role collaborate with other marketing teams and stakeholders to ensure content relevance and effectiveness?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Thermo Fisher Scientific support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a global matrixed organization, and how does the company address them?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and professional development opportunities. Applicants should tailor their questions to the specific company and role they are interviewing for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, content strategy, and sales enablement
• Prepare for the interview by researching Thermo Fisher Scientific's company culture, values, and recent news
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If you are offered the position, consider negotiating the salary, benefits, and work arrangement to ensure a competitive and satisfying offer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.